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brand

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

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See how to install

Files included (18)

  • SKILL.md3.4 KB
  • references/approval-checklist.md4.1 KB
  • references/asset-organization.md5.0 KB
  • references/brand-guideline-template.md3.5 KB
  • references/color-palette-management.md4.2 KB
  • references/consistency-checklist.md1.9 KB
  • references/logo-usage-rules.md5.3 KB
  • references/messaging-framework.md1.7 KB
  • references/typography-specifications.md4.9 KB
  • references/update.md3.2 KB
  • references/visual-identity.md1.8 KB
  • references/voice-framework.md2.0 KB
  • scripts/extract-colors.cjs9.0 KB
  • scripts/inject-brand-context.cjs9.5 KB
  • scripts/sync-brand-to-tokens.cjs10.3 KB
  • scripts/tests/test_sync_brand_to_tokens.py5.1 KB
  • scripts/validate-asset.cjs9.9 KB
  • templates/brand-guidelines-starter.md6.5 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

  • Brand voice definition and content tone guidance
  • Visual identity standards and style guide development
  • Messaging framework creation
  • Brand consistency review and audit
  • Asset organization, naming, and approval
  • Color palette management and typography specs

Script Paths

Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

  • docs/brand-guidelines.md → Source of truth
  • assets/design-tokens.json → Token definitions
  • assets/design-tokens.css → CSS variables

Subcommands

SubcommandDescriptionReference
updateUpdate brand identity and sync to all design systemsreferences/update.md

References

TopicFile
Voice Frameworkreferences/voice-framework.md
Visual Identityreferences/visual-identity.md
Messagingreferences/messaging-framework.md
Consistencyreferences/consistency-checklist.md
Guidelines Templatereferences/brand-guideline-template.md
Asset Organizationreferences/asset-organization.md
Color Managementreferences/color-palette-management.md
Typographyreferences/typography-specifications.md
Logo Usagereferences/logo-usage-rules.md
Approval Checklistreferences/approval-checklist.md

Scripts

ScriptPurpose
scripts/inject-brand-context.cjsExtract brand context for prompt injection
scripts/sync-brand-to-tokens.cjsSync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjsValidate asset naming, size, format
scripts/extract-colors.cjsExtract and compare colors against palette

Templates

TemplatePurpose
templates/brand-guidelines-starter.mdComplete starter template for new brands

Routing

  1. Parse subcommand from $ARGUMENTS (first word)
  2. Load corresponding references/{subcommand}.md
  3. Execute with remaining arguments

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