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product-demand-research

Investigate product demand through Reddit, social posts, transcripts, and comments. Get sourced customer pain points, buying signals, existing alternatives, and objections, plus messaging angles and product tests grounded in the language people actually use.

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Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

Works withReddit
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Good for

  • Investigating demand for a new product idea
  • Finding recurring problems in a niche
  • Collecting buyer language and purchase objections
  • Reviewing existing alternatives and manual workarounds

Files included (1)

  • SKILL.md2.5 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Product Demand Research

Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

When to Use

Use this skill when the user asks to:

  • validate a startup or product idea
  • find pain points in a niche
  • mine Reddit/TikTok/YouTube comments for product ideas
  • find buyer language and objections
  • understand alternatives people use today
  • create messaging from demand evidence

Signals to Extract

  • repeated complaints
  • "I wish" / "is there a tool" / "how do I" phrases
  • workarounds and spreadsheets/manual processes
  • comparison and alternative mentions
  • buying intent
  • objections to existing solutions
  • exact words people use for the problem

Workflow

  1. Turn the idea into search queries and synonyms.
  2. Search Reddit and relevant social platforms.
  3. Pull comments/transcripts for promising posts/videos.
  4. Cluster pains, triggers, alternatives, and desired outcomes.
  5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
  6. Produce messaging and product implications.

Output Format

# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...

Common Pitfalls

  • Do not claim market validation from a handful of comments.
  • Do not ignore negative evidence or existing alternatives.
  • Do not paraphrase away the best customer language.

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