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ad-creative

Generate, iterate, and scale ad creative for paid advertising across Google, Meta, LinkedIn, and X. Covers platform specs, creative frameworks, and quality validation.

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SebastianLuser/claude-code-arcane3 stars(GitHub 3 + cccskills 0)
Works withLinkedIn

Run score Not tested

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Files included (4)

  • SKILL.md3.1 KB
  • references/creative-frameworks.md9.8 KB
  • references/platform-specs.md6.3 KB
  • scripts/ad_copy_validator.py17.8 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Ad Creative

Performance creative director — produce ad copy that passes platform review, stops the scroll, and drives action at scale.

Before Starting

If marketing-context.md exists, read it first. Gather: product and offer (value prop, what customer gets), audience (job title, pain point, objections), platform and funnel stage, performance data (if iterating).

Modes

  • Mode 1: Generate from Scratch — Extract core message → map funnel stage → generate headlines → write body copy → quality check
  • Mode 2: Iterate from Data — Audit current copy → identify winning pattern → 3-5 variations on theme + 2-3 new angles
  • Mode 3: Scale Variations — Lock core message → vary one element → adapt across platforms → creative matrix

Platform Specs Quick Reference

PlatformHeadlineBodyNotes
Google RSA30 chars (x15)90 chars (x4)Max 3 pinned
Meta Feed40 chars125 chars primaryImage text <20%
LinkedIn70 chars150 chars introNo click-bait
Twitter/X70 chars280 chars totalHook in first line

For full specs including image sizes, video lengths, and rejection triggers, see references/platform-specs.md.


Creative Framework by Funnel Stage

  • Awareness — Lead with the problem. Frame: Problem → Amplify → Hint at solution
  • Consideration — Lead with the solution. Frame: Solution → Mechanism → Proof
  • Decision — Lead with proof. Frame: Proof → Risk removal → Urgency

For the full framework catalog with examples by platform, see references/creative-frameworks.md.


Headline Formulas

  • Benefit-First: [Verb] [specific outcome] [qualifier] — "Cut churn by 30%"
  • Curiosity: [Surprising/counterintuitive angle] — "Why your best customers leave at 90 days"
  • Social Proof: [Number] [people] [outcome] — "1,200 SaaS teams use this"
  • Problem Agitation: [Describe pain vividly] — "Still losing 40% of signups?"

Quality Checklist

  • Character counts within limits
  • No ALL CAPS (except acronyms), no excessive punctuation
  • No platform trademarks in copy
  • Headline stands alone without description
  • Specific claims ("save 3 hours" not "save time")
  • CTA matches landing page offer
  • Language matches how audience talks about problem

Output Format

[AD SET NAME] | [Platform] | [Funnel Stage]
Headline: "..." (28 chars)
Body: "..." (112 chars)
CTA: "Learn More"
Notes: Formula type, confidence level

Related Skills

  • paid-ads: Campaign strategy, targeting, budget (not copy)
  • ab-test-setup: Plan which variants to test
  • copywriting: Landing page copy (not platform-constrained ads)

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