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image-optimization

Optimizes images for web performance using modern formats, responsive techniques, and lazy loading strategies. Use when improving page load times, implementing responsive images, or preparing assets for production deployment.

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Image Optimization

Optimize images for web performance with modern formats and responsive techniques.

Format Selection

FormatBest ForCompression
JPEGPhotosLossy, 50-70% reduction
PNGIcons, transparencyLossless, 10-30%
WebPModern browsers25-35% better than JPEG
AVIFNext-gen50% better than JPEG
SVGLogos, iconsVector, scalable

Responsive Images

<picture>
  <source srcset="image.avif" type="image/avif">
  <source srcset="image.webp" type="image/webp">
  <img
    src="image.jpg"
    srcset="image-400.jpg 400w, image-800.jpg 800w, image-1200.jpg 1200w"
    sizes="(max-width: 600px) 100vw, 50vw"
    alt="Description"
    loading="lazy"
    decoding="async"
  >
</picture>

Lazy Loading

<!-- Native lazy loading -->
<img src="image.jpg" loading="lazy" alt="Description">

<!-- With blur placeholder -->
<img
  src="placeholder-blur.jpg"
  data-src="image.jpg"
  class="lazy"
  alt="Description"
>

Build Pipeline (Sharp)

const sharp = require('sharp');

async function optimizeImage(input, output) {
  await sharp(input)
    .resize(1200, null, { withoutEnlargement: true })
    .webp({ quality: 80 })
    .toFile(output);
}

Performance Targets

Asset TypeTarget Size
Hero image<200KB
Thumbnail<30KB
Total images<500KB

Optimization Checklist

  • Use WebP with JPEG fallback
  • Implement responsive srcset
  • Enable lazy loading for below-fold
  • Compress at quality 70-85
  • Serve from CDN
  • Set proper cache headers

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