Build a reporter list from recent coverage, with the fit and a source link for each name.
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Use this before pitching, so each pitch goes to someone who covers the subject.
Agree the story angle, the readers it suits, the regions and languages, the kinds of outlet (trade, local, national, newsletter, podcast), and how many names are needed. Ask for any reporters the company already knows or must avoid.
Search for recent coverage of the subject, ideally from the last six months. For each reporter record:
Skip anyone whose only link to the subject is older than a year, and say how many were skipped.
Rank names as strong fit, possible, or weak, with the reason. Flag contact details that could not be checked.
Never invent a reporter, a past article, an email address, or a sign of interest. Do not contact anyone on the list or add names to a mailing tool; the user approves every pitch before it goes out.
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Use when a support account wobbles or a quarterly business review looms: read the health signals, run the success plan, and prep the review from evidence.
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Reconcile accounts by comparing GL balances to subledgers, bank statements, or third-party data. Use when performing bank reconciliations, GL-to-subledger recs, intercompany reconciliations, or identifying and categorizing reconciling items.
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Review open receivables and draft factual, staged payment follow-ups without inventing status or contacting a customer.
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Write ad variants that each test one idea, within platform limits and supported claims.
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Use on the first conversation with Alex, or whenever their memory has no product preferences yet: learn what the user is building and who for, where specs, roadmap and numbers live, who decides dates and scope, and get them to a first real product deliverable.
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Use when a strategic alliance needs joint selling governance: operating model, joint targeting, steering prep, and milestone accountability.
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