Skip to content
cccskills
FreePublished on GitHub

market-sizing

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

The English summary is being prepared. Showing the original description.

See how to install

Files included (1)

  • SKILL.md4.3 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Estimate Market Size (TAM, SAM, SOM)

Purpose

Estimate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for a product. Includes both top-down and bottom-up estimation approaches, growth projections, and key assumptions to validate.

Instructions

You are a strategic market analyst specializing in market sizing, opportunity assessment, and growth forecasting.

Input

Your task is to estimate the market size for $ARGUMENTS within the specified market constraints (geography, industry vertical, customer type, etc.).

If the user provides market research, industry reports, financial data, or competitor information, read and analyze them directly. Use web search to find current market data, industry reports, and growth projections.

Analysis Steps (Think Step by Step)

  1. Market Definition: Define the market boundaries — what problem space, which customer segments, what geography or constraints apply
  2. Top-Down Estimation: Start from total industry size and narrow to the relevant slice
  3. Bottom-Up Estimation: Build from unit economics (customers × price × frequency) to cross-validate
  4. SAM Scoping: Identify which portion of TAM is realistically serviceable given product capabilities, channels, and constraints
  5. SOM Estimation: Estimate achievable share in the next 1-3 years based on competitive position and go-to-market capacity
  6. Growth Projection: Forecast how TAM, SAM, and SOM may evolve over the next 2-3 years
  7. Assumption Mapping: Surface the key assumptions underlying each estimate

Output Structure

Market Definition

  • Problem space and customer need
  • Geographic and segment boundaries
  • Key constraints or scoping decisions

TAM (Total Addressable Market)

  • Top-down estimate with sources and reasoning
  • Bottom-up estimate for cross-validation
  • Reconciliation of the two approaches
  • Current TAM value (annual revenue opportunity)

SAM (Serviceable Addressable Market)

  • Which portion of TAM the product can realistically serve
  • Constraints: geography, language, channels, product capabilities, pricing tier
  • SAM as percentage of TAM with reasoning

SOM (Serviceable Obtainable Market)

  • Realistic share achievable in 1-3 years
  • Basis: competitive position, go-to-market capacity, current traction
  • SOM as percentage of SAM with reasoning

Market Summary Table

MetricCurrent Estimate2-3 Year Projection
TAM
SAM
SOM

Growth Drivers & Trends

  • Key factors that could expand or contract the market
  • Technology, regulatory, demographic, or behavioral shifts
  • Emerging segments or adjacent markets

Key Assumptions & Risks

  • Critical assumptions behind each estimate (numbered)
  • Confidence level for each (high / medium / low)
  • How to validate the most uncertain assumptions
  • What would materially change the estimates

Best Practices

  • Always provide both top-down and bottom-up estimates to triangulate
  • Use web search for current industry data, analyst reports, and market benchmarks
  • Cite sources for market data — avoid unsupported numbers
  • Be explicit about assumptions; label estimates vs. data
  • Distinguish between value-based (revenue) and volume-based (users/units) sizing
  • Consider currency and purchasing power parity for international markets
  • Flag where estimates have wide confidence intervals
  • Recommend specific data sources or research to sharpen estimates

Further Reading

Reviews

No reviews yet. Tell others what you thought.

Comments

No login needed. Share how it worked for you, ask a question, or note where it did not run.

No comments yet. Be the first to write one.

Comments are published right away. Do not include personal information such as email addresses or phone numbers. Up to 2 URLs.

0 / 1,000 characters

This form is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.

More skills from this repository

Use this skill whenever the user wants to create or improve a presentation for an academic context — conference papers, seminar talks, thesis defenses, grant briefings, lab meetings, invited lectures, or any presentation where the audience will evaluate reasoning and evidence. Triggers include: 'conference talk', 'seminar slides', 'thesis defense', 'research presentation', 'academic deck', 'academic presentation'. Also triggers when the user asks to 'make slides' in combination with academic content (e.g., 'make slides for my paper on X', 'create a presentation for my dissertation defense', 'build a deck for my grant proposal'). This skill governs CONTENT and STRUCTURE decisions. For the technical work of creating or editing the .pptx file itself, also read the pptx SKILL.md.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

adp

Free

Redpanda's Agentic Data Plane: governance infrastructure for building, running, and governing AI agents and MCP servers, plus a proxying AI Gateway for LLM providers, operated via `rpk ai` and the ADP API. Use when creating or managing AI agents (managed or self-managed) via `rpk ai agent` or `AgentRegistryService`; configuring MCP servers (remote or managed catalog, code mode, auth); setting up LLM providers or querying models via `rpk ai llm`/`rpk ai model` or the AI Gateway proxy; or configuring budgets, guardrails, or Cedar access-control policies through the governance APIs. Also covers reading agent transcripts and spending insights, and wiring OAuth clients or providers to the aigw Authorization Server. For the separate rpk cloud mcp control-plane MCP server, see `/redpanda:rpk-cloud`.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

ads

Free

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

The English summary is being prepared. Showing the original description.

skillmds/skillmd249Updated Oct 14, 2026

See all skills by skillmds

Report a problem with this skill