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email-best-practices

Use this skill to plan reliable email features, from signup and consent to transactional or marketing messages. It covers sender authentication, spam and bounce handling, compliance topics, retries, idempotent sending, and webhook events for delivery tracking.

OriginalShow the original description

Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, or deciding transactional vs marketing.

sundial-org/awesome-openclaw-skills671 stars(GitHub 671 + cccskills 0)

Run score Not tested

See how to install

Good for

  • Planning the email types a new app needs
  • Troubleshooting spam placement and bounced mail
  • Designing newsletter signup and consent handling
  • Planning retries and webhook event processing

Files included (13)

  • SKILL.md3.2 KB
  • README.md2.5 KB
  • resources/branding.md119 B
  • resources/compliance.md3.6 KB
  • resources/deliverability.md3.0 KB
  • resources/email-capture.md3.3 KB
  • resources/email-types.md5.7 KB
  • resources/list-management.md4.5 KB
  • resources/marketing-emails.md3.2 KB
  • resources/sending-reliability.md4.7 KB
  • resources/transactional-email-catalog.md10.1 KB
  • resources/transactional-emails.md2.4 KB
  • resources/webhooks-events.md4.2 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Email Best Practices

Guidance for building deliverable, compliant, user-friendly emails.

Architecture Overview

[User] → [Email Form] → [Validation] → [Double Opt-In]
                                              ↓
                                    [Consent Recorded]
                                              ↓
[Suppression Check] ←──────────────[Ready to Send]
        ↓
[Idempotent Send + Retry] ──────→ [Email API]
                                       ↓
                              [Webhook Events]
                                       ↓
              ┌────────┬────────┬─────────────┐
              ↓        ↓        ↓             ↓
         Delivered  Bounced  Complained  Opened/Clicked
                       ↓        ↓
              [Suppression List Updated]
                       ↓
              [List Hygiene Jobs]

Quick Reference

Need to...See
Set up SPF/DKIM/DMARC, fix spam issuesDeliverability
Build password reset, OTP, confirmationsTransactional Emails
Plan which emails your app needsTransactional Email Catalog
Build newsletter signup, validate emailsEmail Capture
Send newsletters, promotionsMarketing Emails
Ensure CAN-SPAM/GDPR/CASL complianceCompliance
Decide transactional vs marketingEmail Types
Handle retries, idempotency, errorsSending Reliability
Process delivery events, set up webhooksWebhooks & Events
Manage bounces, complaints, suppressionList Management

Start Here

New app? Start with the Catalog to plan which emails your app needs (password reset, verification, etc.), then set up Deliverability (DNS authentication) before sending your first email.

Spam issues? Check Deliverability first—authentication problems are the most common cause. Gmail/Yahoo reject unauthenticated emails.

Marketing emails? Follow this path: Email Capture (collect consent) → Compliance (legal requirements) → Marketing Emails (best practices).

Production-ready sending? Add reliability: Sending Reliability (retry + idempotency) → Webhooks & Events (track delivery) → List Management (handle bounces).

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