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market-research

Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.

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thatrebeccarae/claude-marketing

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  • SKILL.md4.2 KB
  • EXAMPLES.md2.4 KB
  • LICENSE1.0 KB
  • REFERENCE.md6.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Market Research

Consulting-grade market research reports with professional formatting and strategic analysis frameworks.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/

Core Capabilities

  • Porter's Five Forces — competitive intensity analysis
  • PESTLE Analysis — macro-environmental scanning
  • SWOT Analysis — strengths, weaknesses, opportunities, threats
  • TAM/SAM/SOM — market sizing
  • BCG Matrix — portfolio positioning
  • Value Chain Analysis — margin and efficiency mapping
  • Competitive Positioning Maps — quadrant-based competitor mapping

Report Structure

ChapterContent
1. Executive SummaryKey findings, market size, growth rate, top recommendations
2. Market OverviewDefinition, scope, segmentation, history
3. Market Size & GrowthTAM/SAM/SOM, CAGR, revenue forecasts
4. Industry DynamicsPorter's Five Forces assessment
5. Competitive LandscapePlayer profiles, market share, positioning map
6. Customer AnalysisSegments, behavior, needs, trends
7. Technology & InnovationEmerging tech, disruption risk, adoption curves
8. Regulatory & MacroPESTLE analysis, compliance landscape
9. Opportunities & ThreatsSWOT synthesis, scenario analysis
10. Strategic RecommendationsPrioritized actions, implementation roadmap
11. AppendicesData tables, methodology, bibliography

Workflow

Phase 1: Research

  • Define market boundaries and scope
  • Deep web research for market data, reports, earnings calls
  • Collect data points: market size, growth rates, player revenue, funding
  • Identify 5-10 key competitors with detailed profiles
  • Gather regulatory and macroeconomic data

Phase 2: Analysis

  • Apply each framework to the collected data
  • Cross-reference findings across frameworks
  • Identify convergent themes and contradictions
  • Build scenario models (base, optimistic, pessimistic)
  • Score opportunities by attractiveness and feasibility

Phase 3: Visual Generation

  • Market growth charts and TAM/SAM/SOM diagrams
  • Competitive positioning maps (2x2 quadrants)
  • Porter's Five Forces radar chart
  • Risk heatmaps
  • Industry ecosystem maps

Phase 4: Writing

  • Structured prose in consulting style (not bullets)
  • Every claim backed by data with source citation
  • Key insight callout boxes throughout
  • Executive summary written last (distilled from findings)

Phase 5: Compilation

  • LaTeX formatting with custom style package
  • Table of contents, bibliography, appendices
  • PDF generation via LaTeX compiler

Output Format

Professional LaTeX with custom environments:

  • Key Insight boxes — highlighted findings
  • Market Data callouts — statistics with source
  • Risk boxes — threats with severity rating
  • Recommendation boxes — prioritized actions
  • SWOT boxes — four-quadrant analysis
  • Porter's Five Forces boxes — force-by-force assessment
  • Pull quotes — notable expert opinions
  • Stat boxes — large-format key numbers

Quality Standards

  1. Every claim needs a source. No unsourced statistics.
  2. Recency matters. Prefer data from the last 2 years.
  3. Triangulate. Cross-reference market sizes across 3+ sources.
  4. Acknowledge uncertainty. Use ranges, not false precision.
  5. Actionable recommendations. Each recommendation has: what, why, how, expected impact.
  6. No filler. Every paragraph must add information or insight.

For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.

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