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author-expertise

Audit whether author profiles clearly present relevant experience, qualifications, and professional links. Review rendered pages, metadata, structured data, and HTTP responses to identify specific places where author expertise needs clearer presentation and explain how to verify improvements.

OriginalShow the original description

Use when auditing metadata, crawlability, structured data, or indexability related to Highlight author credentials and expertise. Verify the rendered HTML and HTTP response rather than relying only on source files.

Run score Not tested

See how to install

Good for

  • Check whether article authors have relevant biographies
  • Improve profiles with qualifications and professional links
  • Audit author information in rendered HTML and structured data
  • Review author credentials on health or finance content

Overview

What it does

author-expertise checks whether an article’s author profile shows experience or qualifications relevant to the topic. It reviews short biographies, specific certifications, previous work, and links to professional profiles such as LinkedIn. It suggests adding missing information and reviews metadata and structured data that communicate author details to search engines.

When it helps

Use it when an article has no author introduction, or when an existing biography does not make the author’s area of expertise clear. It is useful for YMYL topics, which affect people’s lives through areas such as money and health. The skill explains author expertise in relation to E-E-A-T, a framework for evaluating trustworthiness.

Example requests

  • “Check whether each article’s author biography includes experience or qualifications relevant to its topic.”
  • “Identify URLs or templates with author information problems and explain how to verify the corrections.”

Notes

The review checks rendered HTML and HTTP responses rather than judging source files alone. It also includes structured data and response headers. Detailed implementation examples and framework-specific guidance are provided through the accompanying references/rule.md.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Document check

AI checked the SKILL.md for operations that need care and for setup requirements. The score comes only from actually running the skill (hands-on test).

SafetyAre sending data, deleting files, and running commands disclosed?
AGoodThe material focuses on reviewing author information and rendered output, with no instructions to delete data or read credentials.
Easy setupDoes it need few tools or API keys, and are they documented?
AGoodNo API keys or paid services are specified, and the implementation reference is identified.

Not counted in the score. Rated by AI (OpenAI Codex) as of Oct 23, 2026. Treat it as a guide and read the original before installing.

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Files included (2)

  • SKILL.md1.7 KB
  • references/rule.md2.6 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Highlight author credentials and expertise

Demonstrating the expertise of the content creator is a core component of E-E-A-T, helping both users and search engines trust the accuracy of your information.

Quick Reference

  • Include a short bio for each author highlighting their relevant qualifications
  • Link to the author's social profiles or professional websites (e.g., LinkedIn)
  • Mention specific certifications or previous work to establish authority

Check

Verify that all authors have a bio or profile that clearly states their qualifications for writing on the topic.

Fix

Add a short bio section for each author that highlights their experience and links to their professional profiles.

Explain

Explain how author credentials impact search engine rankings, especially for YMYL (Your Money Your Life) topics.

Code Review

Review metadata generation, rendered HTML, structured data, and response headers related to Highlight author credentials and expertise. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.


For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/author-expertise

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