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editorial-policy

Audit or draft an editorial policy for a blog, news site, or sensitive-topic publication. Cover author qualifications, research, fact-checking, corrections, and funding disclosures, and check that readers can find the policy from relevant pages.

OriginalShow the original description

Use when auditing a blog, news site, or YMYL content site for trust signals, drafting editorial policy page content, or evaluating whether a site meets Google's quality rater trustworthiness criteria.

AI rating100/ 100See how to install

Good for

  • Drafting an editorial policy page
  • Reviewing author and fact-checking standards
  • Documenting corrections and funding disclosures
  • Checking links to editorial policies

Overview

What it does

Review a blog or news site's editorial policy and organize the information needed to draft it. The review covers the publication's topics and purpose, author expertise, research and fact-checking methods, article updates and corrections, and relationships with advertising, affiliate programs, and funders. It also checks whether the About page, site footer, and article bylines direct readers to the policy.

When it helps

This skill helps site operators explain how their articles are researched, written, and checked. It is useful for sites covering subjects that can substantially affect readers' lives, such as health and money. You can also use it to revise an existing policy that consists of only a short, generic statement.

Example requests

  • "Identify the information missing from this blog's editorial policy."
  • "Draft a policy page covering author standards, fact-checking, and corrections."
  • "Check the links to our editorial policy from articles and the footer."

Notes

A site review also checks whether the policy is publicly available and returns HTTP status 200, indicating a successful response. Drafting requires information about actual author qualifications, review practices, and funding relationships. The content should describe how the publication operates, with specific details rather than formal statements alone.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Objective evaluation

AI rated this skill on four points using only the contents of its SKILL.md. Stars and popularity are not taken into account.

Clear instructionsIs it clear when to use it and what it does?
AGoodThe material identifies editorial policy audits for blogs and similar sites, with explicit checks for author qualifications and correction policies.
Concrete stepsAre steps, inputs, outputs, and examples spelled out?
AGoodInstructions specify page paths, required sections, link locations, and verification of an HTTP 200 response.
SafetyAre sending data, deleting files, and running commands disclosed?
AGoodThe scope covers public page checks, page creation, and adding links; no deletion or credential-reading instructions appear.
Easy setupDoes it need few tools or API keys, and are they documented?
AGoodThe review targets policy pages and article templates, with no dedicated tools or API keys specified.

The total counts each point as A = 25, B = 15, C = 5. Rated by AI (OpenAI Codex) as of Oct 23, 2026. Treat it as a guide and read the original before installing.

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Files included (2)

  • SKILL.md3.0 KB
  • references/rule.md4.8 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Publish an editorial policy page

Google's E-E-A-T framework rates sites on Expertise, Authoritativeness, and Trustworthiness. Quality raters look for editorial standards pages as evidence of a trustworthy publication. Sites without visible editorial policies — especially YMYL sites — receive lower trust ratings, which suppresses search rankings.

Quick Reference

  • Publish a dedicated editorial policy page explaining how content is researched, written, reviewed, and updated
  • Link to the editorial policy from your About page and from individual articles (byline or footer)
  • Include information on author qualifications, fact-checking processes, and correction policies

Check

Check if the site has a publicly accessible editorial policy page (commonly at /editorial-policy, /about/editorial-standards, or linked from the About page). Verify it covers: (1) how topics are chosen, (2) author qualifications, (3) fact-checking or review process, (4) how corrections are handled, and (5) conflicts of interest or funding disclosures.

Fix

  1. Create a page at /editorial-policy (or /about/editorial-standards).
  2. Include these sections:
    • Mission: what topics you cover and why
    • Author standards: credentials, expertise required of contributors
    • Research and fact-checking: sources used, review by subject matter experts
    • Update policy: how often content is reviewed, how errors are corrected
    • Conflict of interest: advertising, affiliate relationships, funding sources
  3. Link to this page from your About page, site footer, and individual article bylines.
  4. Name specific authors with credentials rather than using "Editorial Team" as a generic author.

Explain

Google's Search Quality Rater Guidelines specifically look for editorial standards as part of evaluating a site's Trustworthiness. For YMYL topics especially, the absence of an editorial policy is a clear signal to quality raters that the site cannot be trusted to publish accurate, expert-reviewed content, leading to lower quality ratings and reduced search visibility.

Code Review

Check the site's footer links, About page, and individual article templates for a link to an editorial policy page. Verify the editorial policy URL returns a 200 status code and that the page contains substantive content — not just a boilerplate paragraph — covering research methodology, author qualifications, and correction policies.


For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/editorial-policy

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