Audit structured data for businesses serving a physical location or geographic area. Check or add LocalBusiness JSON-LD, a machine-readable format for business details, verify addresses against visible page content, and validate the markup with Google's Rich Results Test.
Use when auditing a local business website's structured data. Applies to any business that serves customers at a physical location or specific geographic area.
Review the instructions the agent will receive before you install.
LocalBusiness schema enables Google to show your business details (hours, address, phone, rating) directly in search results and Google Maps, improving local visibility without requiring a click.
Check the page source for a JSON-LD script block with @type matching 'LocalBusiness' or a sub-type (Restaurant, Store, etc.). Verify the required properties are present: name, address with PostalAddress, telephone, and url. Validate with Google's Rich Results Test.
Add a <script type='application/ld+json'> block to the homepage with LocalBusiness schema. Include: @context, @type, name, address (with streetAddress, addressLocality, addressRegion, postalCode, addressCountry), telephone, url, openingHours, and geo. Use a specific sub-type if applicable.
LocalBusiness structured data tells Google the essential details about a physical business. This data powers the Knowledge Panel in search results, the local pack ('map pack'), and integrations with Google Maps. Without it, Google has to guess business details from unstructured page content.
Find JSON-LD script blocks with @type 'LocalBusiness' or a sub-type. Verify required fields: name, address.streetAddress, address.addressLocality, address.addressRegion, address.postalCode, address.addressCountry, telephone, url. Check that address values match the visible on-page address text. Validate with Google's Rich Results Test API.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/rules/seo/local-business
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