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organization

Audit and add structured organization data on a business or brand homepage. Check machine-readable details such as the official name, logo, contact information, and social profiles to help Google understand the organization and its search information panel.

OriginalShow the original description

Use when auditing structured data on a business or brand website homepage. Applies to organisations, companies, non-profits, and publishers that want accurate Knowledge Panel information in Google Search.

AI rating90/ 100See how to install

Good for

  • Audit organization data on a company homepage
  • Add brand names, logos, and contact details in JSON-LD
  • Check links to official social profiles
  • Find organization data duplicated on interior pages

Overview

What it does

Audit and add structured data that tells Google about the organization behind a business or brand homepage. The skill checks JSON-LD, a format designed for machines to read, and reviews the name, URL, logo, and official social profile links in Organization or Corporation data. This work organizes information related to the Knowledge Panel, the organization information box in search results.

When it helps

Use it to review brand information on websites for businesses, nonprofits, publishers, and similar organizations. It checks whether the data matches the official name and canonical homepage URL, and reviews the logo image URL and official profiles listed in sameAs.

Example requests

  • “Audit the homepage’s organization data and list any missing fields.”
  • “Add JSON-LD containing our name, logo, contact details, and official social profiles.”

Notes

This skill places organization data on the homepage and avoids duplicating it on interior pages. Use a persistent logo URL and check that it is an absolute HTTPS URL pointing to an actual image. Validation uses Google's Rich Results Test.

This overview was written by AI (OpenAI Codex) from the public SKILL.md. Check the original below for the exact behavior.

Objective evaluation

AI rated this skill on four points using only the contents of its SKILL.md. Stars and popularity are not taken into account.

Clear instructionsIs it clear when to use it and what it does?
AGoodThe instructions explicitly describe auditing and adding organization structured data on business and organization homepages.
Concrete stepsAre steps, inputs, outputs, and examples spelled out?
AGoodInstructions specify JSON-LD placement, required fields, logo structure, sameAs links, and validation with Google's Rich Results Test.
SafetyAre sending data, deleting files, and running commands disclosed?
BPartly lackingValidation with Google's Rich Results Test is required, but the scope of data sent externally is not explained.
Easy setupDoes it need few tools or API keys, and are they documented?
AGoodGoogle's Rich Results Test is named as the validation tool, with no API key or similar prerequisites required.

The total counts each point as A = 25, B = 15, C = 5. Rated by AI (OpenAI Codex) as of Oct 23, 2026. Treat it as a guide and read the original before installing.

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Files included (2)

  • SKILL.md2.4 KB
  • references/rule.md4.5 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

Add Organization schema markup

Organization schema helps Google understand your brand, populate your Knowledge Panel with accurate information (logo, social links, contact details), and improve brand-related search appearance.

Quick Reference

  • Add Organization JSON-LD schema to your homepage (and only the homepage)
  • Required: name, url, logo — all other properties strengthen your Knowledge Panel
  • sameAs links to social profiles help Google confirm your brand identity
  • Use a persistent logo URL that won't change; it appears in Google's Knowledge Panel

Check

Check the homepage for a JSON-LD script block with @type 'Organization' or 'Corporation'. Verify it includes: name, url, logo (with @type ImageObject), and sameAs array with social profile URLs. Validate with Google's Rich Results Test.

Fix

Add an Organization schema JSON-LD block to the homepage <head>. Include name, url, logo (ImageObject with url, width, height), contactPoint, and sameAs array pointing to your official social media profiles and Wikipedia/Wikidata entries if available.

Explain

Organization structured data tells Google who you are as a brand. Google uses it to populate the Knowledge Panel in search results—the box showing your logo, social profiles, and contact info that appears for branded queries. Without it, Google has to guess this information from unstructured content.

Code Review

Check the homepage for a JSON-LD script with @type 'Organization' or 'Corporation'. Verify: name matches the site's official brand name, url matches the site's canonical-url homepage URL, logo.url is an absolute HTTPS URL pointing to an actual image, sameAs array contains at least 2 verified social profiles. Validate with Google's Rich Results Test. Confirm Organization schema is NOT duplicated on interior pages.


For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/rules/seo/organization

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