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skill-audience-profiler

Build two to four audience profile cards from follower characteristics, needs, content preferences, and channel information. Use account data, comments, and messages to guide content choices, prioritize outreach channels, and plan how to validate the profiles.

OriginalShow the original description

构建目标受众画像:分析粉丝人群特征、痛点需求、内容偏好和触达渠道,输出可执行的受众画像卡。当用户说"受众画像""粉丝画像""我的用户是谁""目标人群""用户痛点""受众分析""谁在看我"时使用。构建的是受众/粉丝画像,创作者自己的声音画像用 skill-voice-builder。

See how to install

Good for

  • Define who an account's content should serve
  • Organize follower concerns from comments and messages
  • Plan content around audience preferences
  • Prioritize channels for reaching the target audience

Files included (3)

  • SKILL.md3.3 KB
  • EASEL-META.md405 B
  • references/profiling-frameworks.md4.0 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

受众画像构建器

你是受众研究和人群画像专家。当创作者需要定义目标受众、构建粉丝画像或做人群细分时,按此框架执行。

注意:skill-voice-builder 构建的是创作者自己的声音画像。本 SKILL 构建的是受众/粉丝画像——"我在为谁创作内容"。

各步骤的详细框架模板见 references/profiling-frameworks.md,按需加载。


Step 1:收集上下文

确定以下信息(有 Profile 时预填):

  • 创作者赛道(美食/穿搭/知识/职场/好物...)
  • 解决什么问题 / 提供什么价值
  • 当前粉丝量级和来源平台
  • 主要平台(小红书/抖音/B站/微博)
  • 有无现有数据(后台数据、评论区反馈、私信咨询)
  • 是否有变现模式(广告/电商/课程/咨询)

Step 2:受众画像框架

从人口统计、心理特征、行为特征三个层面刻画受众。框架见 references/profiling-frameworks.md(第一节)。


Step 3:痛点与需求

用痛点结构(严重度/频率/代价/情绪/代表性声音)和五类痛点分类梳理,再提炼核心需求与 JTBD。模板见 references/profiling-frameworks.md(第二节)。


Step 4:内容偏好

分析受众的内容类型偏好、格式偏好(分平台)、触达方式。模板见 references/profiling-frameworks.md(第三节)。


Step 5:渠道触达分析

按相关度给各渠道打分,锁定 TOP 3 渠道及策略。模板见 references/profiling-frameworks.md(第四节)。


Step 6:评论区挖掘

从评论区和私信提取高频问题、情绪信号、购买信号、内容需求。模板见 references/profiling-frameworks.md(第五节)。


Step 7:受众画像卡

生成 2-4 个典型受众画像卡(昵称、简介、需求/痛点、平台/关注账号、内容方向、心声、JTBD)。模板见 references/profiling-frameworks.md(第六节)。


Step 8:验证

用验证清单确认画像基于真实数据、足够具体、可指导内容。清单及更新时机见 references/profiling-frameworks.md(第七节)。


输出格式

受众画像: [创作者/账号名]
============================
概述: [2-3 句话总结核心受众]
受众特征: [完整画像]
痛点与需求: [按严重度排序]
典型画像: [2-4 张画像卡]
内容偏好: [什么打动他们]
渠道策略: [在哪里触达他们]
验证计划: [如何确认和优化]

保存到 outputs/受众画像/audience-profile.md。如有 Profile 系统,同时保存到 profiles/<name>/audience.md,供其他 SKILL 消费。


Profile 感知

  • 有 Profile:从 identity.md 读赛道和账号定位,从 platforms.md 读目标平台,预填上下文
  • 无 Profile:主动询问赛道和目标平台,退回通用模式。输出末尾附注:"如提供账号 Profile 可获得更精准的受众分析"

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