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skill-carousel-planner

Plan social media carousel posts, where readers swipe through several images. Get cover text, page-by-page copy and visual direction, a caption, calls to action, and a scored review of the proposed structure.

OriginalShow the original description

规划轮播图/多图笔记的分页结构:封面 Hook、内容节奏、每页文案和视觉方向、CTA 设计,附互动评分。当用户说"轮播图策划""多图笔记""图集结构""分页设计""九宫格怎么排""每页写什么""carousel"时使用。本 SKILL 出分页结构与文案规划(策划层);实际渲染卡片图用 card-xiaohongshu / xhs-note-creator。

See how to install

Good for

  • Planning a multi-image educational post
  • Drafting cover text and page-by-page copy
  • Designing prompts to save, share, or comment
  • Preparing a brief for image production

Files included (5)

  • SKILL.md5.9 KB
  • EASEL-META.md308 B
  • references/format-specs.md2.1 KB
  • references/hook-library.md3.2 KB
  • references/scoring-system.md4.3 KB

SKILL.md (original)

Review the instructions the agent will receive before you install.

轮播图规划

规划多图笔记/轮播图的分页结构:封面 Hook、内容节奏、每页文案和视觉方向、CTA 设计,附互动潜力评分。

加载后立即开始规划流程,不做摘要或等待确认。

关键参考文件:

  • references/format-specs.md -- 尺寸规范、页数限制、文字大小
  • references/hook-library.md -- 经过验证的封面 Hook 公式及互动数据
  • references/scoring-system.md -- 互动评分维度与阈值

输入

用户 prompt 中提供的主题和目标。可以是关键词、一句话描述,或详细 brief。

输出

结构化轮播图规划文档,包含:封面文案、逐页分解、配文、评分卡、制作备注。

保存到 outputs/主题名/carousel-brief.md。

执行步骤

第一步:确认上下文

  1. 从用户 prompt 中提取主题和目标(教育、转化、建立权威、娱乐)。
  2. 识别目标受众。
  3. 加载所有关键参考文件。
  4. 查阅 references/hook-library.md,找到与主题最匹配的高互动 Hook 类型。

第二步:封面页 Hook

封面页遵循与短视频开头相同的规则:必须在 1 秒内打断滑动。

封面 Hook 规则

  • 封面文字不超过 12 个字
  • 必须制造好奇缺口或情绪触发
  • 使用 references/hook-library.md 中经过验证的 6 个公式:
    • 反常识: "别再XX了"
    • 数字清单: "5 个毁掉XX的错误"
    • 对比冲击: 前后对比的视觉悬念
    • 直击痛点: "为什么你XX总是失败"(陈述式,不加问号)
    • 颠覆声明: "这会改变你的一切"
    • 身份认同: "XX 人必看"(收藏率 + 分享率高)
  • 字体必须大、加粗,在缩略图尺寸下也清晰可读
  • 封面不放 logo 或品牌标识(会削弱好奇心)

记录选定的 Hook 公式和封面文案。

第三步:分页结构

按 Hook > 内容铺垫 > 揭晓 > 行动号召 弧线编排:

页码角色规则
1Hook / 封面不超过 12 字,好奇缺口,见第二步
2-3问题 / 铺垫建立痛点或抛出问题
4-7内容 / 价值每页一个要点,页面文字不超过 20 字
8-9揭晓 / 收获交付核心洞察或转变
末页行动号召收藏/分享/关注引导

每页内容规则

  • 每页只讲一个点。 需要逗号就拆页。
  • 每页文字不超过 20 字(文字叠层)。越少越好。
  • 视觉统一: 全篇使用相同的背景风格、字体和配色。
  • 阅读动线: 从上到下,从左到右。不散乱排布。
  • 翻页动力: 每页必须制造让读者翻到下一页的理由。

逐页输出:

  1. 页码
  2. 页面文案(文字叠层,不超过 20 字)
  3. 视觉描述
  4. 翻页动力说明(读者为什么会翻到下一页)

第四步:末页行动号召

末页决定帖子能否被收藏和转发。根据内容类型选择:

CTA 类型适用场景示例
收藏引导干货教程类"收藏备用" / "先码住"
分享引导共鸣实用类"@你身边的XX" / "转给需要的人"
关注引导系列内容"关注看更多" / "下期更新XX"
评论引导观点讨论类"你是哪种?评论区告诉我"
私信引导引流转化类"评论区回复'方案'领取完整版"

CTA 必须具体。禁止使用空泛的"点击主页"作为主要 CTA。

第五步:配文

撰写与轮播图互补(不重复)的配文:

  • 第一句:独立于轮播图也能打的 Hook
  • 正文:展开轮播图中的某一点,加入个人视角
  • 结尾:与末页 CTA 呼应
  • 话题标签:3-5 个垂直标签,禁用泛标签(#生活 #日常 这类无效)
  • 配文长度:300-800 字(小红书最佳区间)

第六步:互动评分

使用 references/scoring-system.md 中的标准评分:

维度权重评分 (1-10)
Hook 强度25%
翻页节奏 / 翻页动力20%
价值密度20%
CTA 有效性15%
视觉统一性10%
配文质量10%

最低通过分:7.0 加权平均。

低于 7.0 时,定位最弱维度并修改后重新评分。

第七步:输出

将以下内容保存到 outputs/主题名/carousel-brief.md:

## 轮播图规划

**主题:** [主题]
**目标:** [目标]
**页数:** [数量]
**Hook 公式:** [来自 hook-library.md 的公式名]
**评分:** [X.X / 10]

### 逐页分解

#### 第 1 页(封面)
- 文案:"[封面文案]"
- 视觉:[描述]

#### 第 2 页
- 文案:"[文案]"
- 视觉:[描述]
- 翻页动力:[为什么读者会翻到下一页]

...

### 配文
[完整配文]

### 制作备注
- [设计说明、素材需求、字体/配色建议]

Profile 感知

有 Profile

  • 读取 platform 字段,按平台调整尺寸和排版规范(小红书 3:4 / 1:1;Instagram 4:5 / 1:1 为海外可选)
  • 读取 tone / voice 字段,调整封面文案和配文的语气风格
  • 读取 audience 字段,确保 Hook 和内容切入点与目标受众匹配
  • 读取 positioning 字段,确保内容围绕账号定位展开
  • 读取 visual_style 字段(如有),应用到视觉描述中

无 Profile

  • 退回通用模式,默认小红书 3:4 尺寸
  • 使用中性语气生成
  • 在输出末尾附注:"如提供账号 Profile,可适配平台风格和视觉调性"

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