Assess a website’s readiness for AI search alongside traditional SEO. Review content citation readiness, crawler access, brand mentions, technical foundations, and structured data, then generate scores, prioritized recommendations, and client reports.
GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific optimization, schema markup, technical SEO, content quality (E-E-A-T), and client-ready GEO report generation. Use when user says "geo", "seo", "audit", "AI search", "AI visibility", "optimize", "citability", "llms.txt", "schema", "brand mentions", "GEO report", or any URL for analysis.
Review the instructions the agent will receive before you install.
Philosophy: GEO-first, SEO-supported. AI search is eating traditional search. This tool optimizes for where traffic is going, not where it was.
| Command | What It Does |
|---|---|
/geo audit <url> | Full GEO + SEO audit with parallel subagents |
/geo page <url> | Deep single-page GEO analysis |
/geo citability <url> | Score content for AI citation readiness |
/geo crawlers <url> | Check AI crawler access (robots.txt analysis) |
/geo llmstxt <url> | Analyze or generate llms.txt file |
/geo brands <url> | Scan brand mentions across AI-cited platforms |
/geo platforms <url> | Platform-specific optimization (ChatGPT, Perplexity, Google AIO) |
/geo schema <url> | Detect, validate, and generate structured data |
/geo technical <url> | Traditional technical SEO audit |
/geo content <url> | Content quality and E-E-A-T assessment |
/geo report <url> | Generate client-ready GEO deliverable |
/geo report-pdf <url> | Generate professional PDF report with charts and scores |
/geo quick <url> | 60-second GEO visibility snapshot |
/geo prospect <cmd> | CRM-lite: manage prospects through the sales pipeline |
/geo proposal <domain> | Auto-generate client proposal from audit data |
/geo compare <domain> | Monthly delta report: show score improvements to client |
/geo update | Pull latest GEO skill updates from upstream |
| Metric | Value | Source |
|---|---|---|
| GEO services market (2025) | $850M-$886M | Yahoo Finance / Superlines |
| Projected GEO market (2031) | $7.3B (34% CAGR) | Industry analysts |
| AI-referred sessions growth | +527% (Jan-May 2025) | SparkToro |
| AI traffic conversion vs organic | 4.4x higher | Industry data |
| Google AI Overviews reach | 1.5B users/month, 200+ countries | |
| ChatGPT weekly active users | 900M+ | OpenAI |
| Perplexity monthly queries | 500M+ | Perplexity |
| Gartner: search traffic drop by 2028 | -50% | Gartner |
| Marketers investing in GEO | Only 23% | Industry surveys |
| Brand mentions vs backlinks for AI | 3x stronger correlation | Ahrefs (Dec 2025) |
/geo audit <url>)Phase 1: Discovery (Sequential)
Phase 2: Parallel Analysis (Delegate to Subagents) Launch these 5 subagents simultaneously:
| Subagent | File | Responsibility |
|---|---|---|
| geo-ai-visibility | agents/geo-ai-visibility.md | GEO audit, citability, AI crawlers, llms.txt, brand mentions |
| geo-platform-analysis | agents/geo-platform-analysis.md | Platform-specific optimization (ChatGPT, Perplexity, Google AIO) |
| geo-technical | agents/geo-technical.md | Technical SEO, Core Web Vitals, crawlability, indexability |
| geo-content | agents/geo-content.md | Content quality, E-E-A-T, readability, AI content detection |
| geo-schema | agents/geo-schema.md | Schema markup detection, validation, generation |
Phase 3: Synthesis (Sequential)
| Category | Weight | Measured By |
|---|---|---|
| AI Citability & Visibility | 25% | Passage scoring, answer block quality, AI crawler access |
| Brand Authority Signals | 20% | Mentions on Reddit, YouTube, Wikipedia, LinkedIn; entity presence |
| Content Quality & E-E-A-T | 20% | Expertise signals, original data, author credentials |
| Technical Foundations | 15% | SSR, Core Web Vitals, crawlability, mobile, security |
| Structured Data | 10% | Schema completeness, JSON-LD validation, rich result eligibility |
| Platform Optimization | 10% | Platform-specific readiness (Google AIO, ChatGPT, Perplexity) |
Analyze homepage for patterns:
| Type | Signals |
|---|---|
| SaaS | Pricing page, "Sign up", "Free trial", "/app", "/dashboard", API docs |
| Local Service | Phone number, address, "Near me", Google Maps embed, service area |
| E-commerce | Product pages, cart, "Add to cart", price elements, product schema |
| Publisher | Blog, articles, bylines, publication dates, article schema |
| Agency | Portfolio, case studies, "Our services", client logos, testimonials |
| Other | Default — apply general GEO best practices |
Adjust recommendations based on detected type. Local businesses need LocalBusiness schema and Google Business Profile optimization. SaaS needs SoftwareApplication schema and comparison page strategy. E-commerce needs Product schema and review aggregation.
| # | Skill | Directory | Purpose |
|---|---|---|---|
| 1 | geo-audit | skills/geo-audit/ | Full audit orchestration and scoring |
| 2 | geo-citability | skills/geo-citability/ | Passage-level AI citation readiness |
| 3 | geo-crawlers | skills/geo-crawlers/ | AI crawler access and robots.txt |
| 4 | geo-llmstxt | skills/geo-llmstxt/ | llms.txt standard analysis and generation |
| 5 | geo-brand-mentions | skills/geo-brand-mentions/ | Brand presence on AI-cited platforms |
| 6 | geo-platform-optimizer | skills/geo-platform-optimizer/ | Platform-specific AI search optimization |
| 7 | geo-schema | skills/geo-schema/ | Structured data for AI discoverability |
| 8 | geo-technical | skills/geo-technical/ | Technical SEO foundations |
| 9 | geo-content | skills/geo-content/ | Content quality and E-E-A-T |
| 10 | geo-report | skills/geo-report/ | Client-ready deliverable generation |
| 11 | geo-prospect | skills/geo-prospect/ | CRM-lite prospect and client pipeline management |
| 12 | geo-proposal | skills/geo-proposal/ | Auto-generate client proposals from audit data |
| 13 | geo-compare | skills/geo-compare/ | Monthly delta tracking and progress reports |
| 14 | geo-update | skills/geo-update/ | Pull latest updates from upstream repository |
| Agent | File | Skills Used |
|---|---|---|
| geo-ai-visibility | agents/geo-ai-visibility.md | geo-citability, geo-crawlers, geo-llmstxt, geo-brand-mentions |
| geo-platform-analysis | agents/geo-platform-analysis.md | geo-platform-optimizer |
| geo-technical | agents/geo-technical.md | geo-technical |
| geo-content | agents/geo-content.md | geo-content |
| geo-schema | agents/geo-schema.md | geo-schema |
All commands generate structured output:
| Command | Output File |
|---|---|
/geo audit | GEO-AUDIT-REPORT.md |
/geo page | GEO-PAGE-ANALYSIS.md |
/geo citability | GEO-CITABILITY-SCORE.md |
/geo crawlers | GEO-CRAWLER-ACCESS.md |
/geo llmstxt | llms.txt (ready to deploy) |
/geo brands | GEO-BRAND-MENTIONS.md |
/geo platforms | GEO-PLATFORM-OPTIMIZATION.md |
/geo schema | GEO-SCHEMA-REPORT.md + generated JSON-LD |
/geo technical | GEO-TECHNICAL-AUDIT.md |
/geo content | GEO-CONTENT-ANALYSIS.md |
/geo report | GEO-CLIENT-REPORT.md (presentation-ready) |
/geo report-pdf | GEO-REPORT.pdf (professional PDF with charts) |
/geo quick | Inline summary (no file) |
/geo prospect | Updates ~/.geo-prospects/prospects.json |
/geo proposal | ~/.geo-prospects/proposals/<domain>-proposal-<date>.md |
/geo compare | ~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md |
The /geo report-pdf <url> command converts GEO-AUDIT-REPORT.md into a styled, client-ready PDF.
brew install pandoc/Applications/Google Chrome.app/ (standard Mac install)No Python dependencies required for PDF generation.
XX/100 values are automatically colored green/blue/amber/orange/redBundled at ~/.claude/skills/geo/templates/:
geo-report-style.css — stylesheet (edit colors, fonts, layout here)geo-report-template.html — pandoc HTML template (edit cover fields here)/geo audit <url> to produce GEO-AUDIT-REPORT.md/geo report-pdf — extracts metadata from the report and runs:
pandoc GEO-AUDIT-REPORT.md \
--to html5 --standalone --embed-resources \
--template ~/.claude/skills/geo/templates/geo-report-template.html \
--css ~/.claude/skills/geo/templates/geo-report-style.css \
--metadata brand_name="..." --metadata geo_score="..." \
-o GEO-REPORT.html
"/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" \
--headless=new --disable-gpu --no-sandbox \
--print-to-pdf="$(pwd)/GEO-REPORT.pdf" \
--print-to-pdf-no-header --no-pdf-header-footer \
--virtual-time-budget=5000 \
"file://$(pwd)/GEO-REPORT.html"
GEO-REPORT.pdf in the current directory# Full GEO audit of a website
/geo audit https://example.com
# Check if AI bots can see your site
/geo crawlers https://example.com
# Score a specific page for AI citability
/geo citability https://example.com/blog/best-article
# Generate an llms.txt file for your site
/geo llmstxt https://example.com
# Get a 60-second visibility snapshot
/geo quick https://example.com
# Generate a client-ready report
/geo report https://example.com
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Audit a website for visibility in AI search, including how easily its content can be quoted, technical access, content quality, and structured data. Receive a weighted score out of 100 and a prioritized improvement plan.
Assess a brand’s presence on YouTube, Reddit, Wikipedia, LinkedIn, and other sources relevant to AI search. Review mentions, official profiles, and discussion sentiment, then produce a weighted authority score and recommendations for each platform.
Assess web content for AI citation readiness using a weighted scoring rubric. Get page and section scores, identify passages needing work, and receive concrete suggestions for clearer answers, stronger evidence, and more readable structure.
Compare two GEO audits, which assess a site's readiness for AI search visibility, and produce a monthly client report. Summarize score changes, crawler access, completed actions, newly discovered issues, and priorities for the following month.
Review website content for AI citation readiness using E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. Assess evidence, author information, structure, freshness, and topic coverage, then receive scores, passage-level findings, and specific recommendations for improvement.
Check whether AI crawlers, the bots that collect web content for AI services, can access a website. Get a crawler access table, an assessment score, and recommendations based on robots.txt, page tags, HTTP headers, and rendering requirements.