마케팅·SNS 스킬

Plan and improve paid advertising on Google Ads, Meta, LinkedIn, and other platforms. Develop ad copy, audience targeting, and budget plans, then use acquisition costs and advertising returns to guide campaign improvements.

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• Choose advertising platforms for a goal and budget
• Develop ad copy and creative test ideas
• Review campaigns with high customer acquisition costs

Apply psychology and behavioral science to marketing decisions. The skill selects relevant thinking models, explains customer behavior, and suggests ethical changes to pricing, messaging, purchase journeys, and campaign priorities.

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• Understand why customers hesitate to buy
• Review pricing plans and how prices are presented
• Simplify signup and purchase journeys

Create or fix structured data, code that describes page content to search engines. The skill selects suitable schema.org types, prepares JSON-LD markup, and provides placement instructions and validation checks for products, articles, FAQs, and other pages.

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• Add structured data to product pages
• Describe articles and FAQs for search engines
• Fix errors in existing structured data

Plan customer acquisition through paid ads, SEO, and partnerships for growing B2B SaaS startups. Includes campaign templates, customer acquisition cost calculations, and HubSpot tracking guidance to connect marketing activity with sales opportunities.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Planning campaigns across ads, SEO, and partnerships
• Reviewing ad budgets and customer acquisition costs
• Designing campaign tracking in HubSpot

Collect competitors’ ads from libraries such as Facebook Ad Library and LinkedIn, save screenshots, and compare messages, audiences, and visual patterns. Use the findings to develop original campaign ideas and advertising copy.

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• Comparing competitors’ advertising strategies
• Finding ideas for ad copy and visuals
• Tracking changes in advertising messages

Plan website improvements for organic search traffic through keyword research, content structure, page metadata, and technical checks. Get guidance on internal links, structured data that describes page content, loading speed, and ongoing performance monitoring.

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• Choosing keywords and planning related articles
• Reviewing titles, descriptions, and headings
• Checking structured data and indexing settings

Review contact, lead capture, quote, survey, and checkout forms to identify obstacles to completion. Get prioritized recommendations for fields, layout, wording, mobile usability, and error messages, plus ideas for comparing alternative designs through tests.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Reviewing where visitors abandon a contact form
• Reconsidering required fields in a demo request form
• Planning a multi-step quote request form

Find marketing approaches for a SaaS or software product from a categorized collection of 140 ideas. The skill selects relevant options based on audience, business stage, budget, and team resources, then helps explain how to begin.

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• Choosing pre-launch marketing ideas
• Finding acquisition tactics for a small team and budget
• Exploring channels beyond current marketing efforts

Review marketing pages to identify barriers to signups, purchases, or inquiries. Get prioritized recommendations, alternative headlines and button text, and ideas for A/B tests that compare two page versions.

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• Reviewing a landing page with few signups
• Clarifying plan choices on a pricing page
• Improving article links to downloads or inquiries

Plan, implement, and audit website or app analytics with GA4 and Google Tag Manager. Define meaningful events, standardize campaign tags, and validate data collection so marketing and product decisions use consistent measurements.

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• Plan tracking for signups and purchases
• Review existing GA4 and GTM tracking
• Standardize UTM campaign naming

Plan A/B tests that compare page or product changes, with clear hypotheses, sample sizes, success metrics, and traffic allocation. Get a structured test plan and guidance for interpreting results and deciding what to try next.

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• Comparing signup button copy
• Planning a pricing page experiment
• Estimating sample size and test duration

Analyze Google Analytics traffic, visitor engagement, and conversions, such as purchases or goal completions. Compare periods, identify strong and weak pages or traffic sources, and receive prioritized recommendations with implementation guidance.

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• Reviewing website performance over the last 30 days
• Identifying the main traffic sources
• Finding pages with high bounce rates

Improve mobile app listings on Apple App Store and Google Play Store through keyword research, clearer descriptions, visual asset guidance, and review analysis. Create competitor reports, A/B test plans, and launch checklists to guide store page improvements.

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• Revising app titles, descriptions, and keywords
• Comparing competing apps' store listings
• Finding complaints and feature requests in reviews

Combine growth results, customer feedback, and dated competitor changes into a single weekly marketing brief. Connect the findings, highlight the week’s main issue, and prioritize up to three actions with supporting numbers and estimated value.

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• Review weekly sales and marketing trends
• Connect customer feedback with growth results
• Track meaningful changes among competitors

Apply existing brand guidelines to emails, proposals, presentations, and social posts. The skill keeps terminology and brand personality consistent, adjusts tone for the audience and context, and explains the choices behind the resulting content.

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• Drafting sales emails in the brand's voice
• Aligning proposal and presentation wording
• Rewriting LinkedIn posts to match brand guidelines

Maintain an ongoing social content calendar, learn the owner's writing style, and prepare Canva graphics and captions. Adapt approved content across channels and stage posts for review, with manual posting plans available when connectors are absent.

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• Plan and maintain a monthly social posting calendar
• Draft captions in an established personal or brand voice
• Adapt approved content for multiple social channels

Bring together public reviews, complaints, and customer activity to identify recurring issues and customers who may leave. Produce evidence-backed themes, review reply drafts in the owner's voice, and personalized messages to win back inactive customers.

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• Finding recurring issues across reviews and complaints
• Drafting replies to positive and negative reviews
• Identifying customers whose ordering has slowed

Audit a public website for search visibility and AI readability, then prepare prioritized fixes, configuration files, and revised copy. For connected stores, review product listings and apply approved batches of updates to titles, descriptions, and SEO fields.

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• Audit a website for search and AI readability
• Prepare crawler settings and machine-readable business data
• Rewrite page titles, descriptions, and content

Turn brand documents, sales call transcripts, discovery reports, and direct input into writing guidelines. Define a consistent brand personality, adapt tone by context, and attach source evidence, confidence ratings, and recommendations for unresolved questions.

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• Consolidating scattered brand materials into writing guidelines
• Extracting brand language from sales call transcripts
• Defining tone for social posts and business proposals

Find brand materials across connected workplace platforms, rank useful sources, and compile a structured discovery report. Surface brand elements, conflicting guidance, and unanswered questions to support a later review or brand voice guideline document.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Finding scattered brand guidelines
• Taking inventory of brand materials
• Comparing conflicting style documents

Use sales history and seasonal patterns to decide what to promote over the next 30 days. Get prioritized product recommendations, content angles, and offer ideas based on best sellers, slow movers, and recent trends.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Decide which products to promote this month
• Plan content around best sellers
• Reconsider offers for slow-moving products

Turn an approved campaign brief into a posting calendar, Canva social designs, captions, and plain-text emails. With owner approval at each stage, schedule social posts in HubSpot and hand over email drafts for sending through the owner's chosen tool.

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• Turning an approved brief into a campaign
• Preparing social designs and captions together
• Drafting campaign emails alongside social posts

Analyze paid advertising reports from CSV files or connected accounts, explain performance, and recommend changes with monthly dollar amounts. Draft ad copy and visual briefs, then execute connected-account changes only after explicit approval for each one.

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• Review advertising performance from exported CSV reports
• Decide which campaigns to pause or adjust
• Compare platform conversions with CRM results

Review marketing copy against brand voice, terminology, style rules, and core messages. Receive findings ranked by severity, concrete before-and-after revisions, and separate flags for unsupported claims, missing disclaimers, and other concerns requiring further review.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Check a draft against brand guidelines before publication
• Audit terminology and tone across multiple pieces of copy
• Identify unsupported claims and missing disclaimers