마케팅·SNS 스킬

This skill should be used when the user gives a SaaS product's landing page URL, homepage, or name and asks for a full teardown or deep-dive of how the product works across web, desktop, and mobile — including per-platform feature inventories and user journeys, tech stack, pricing/plan mapping, how the platforms integrate and sync (and the business logic behind those choices), hardware integrations, business-scale/revenue signals, and concrete release artifacts per platform — with a structured Markdown report as the deliverable. Trigger on phrases like "research this SaaS", "do a platform teardown of X", "map every feature of this product across web/mobile/desktop", "reverse-engineer how this app works everywhere", or a bare URL plus a request to understand the whole product.

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Nuxt SEO meta-module with robots, sitemap, og-image, schema-org. Use when configuring SEO, generating sitemaps, creating OG images, or adding structured data.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

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A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

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Index for Corey Haines marketing skills — use product-marketing first, then pull other skills from the reference clone without duplicating all 44 into the harness.

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SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.

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Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for game-design intake see game-design-shaper.

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AI-powered SEO operations: keyword intelligence, competitor gap analysis, Google Search Console optimization, and trend detection. Use when asked to research keywords, analyze competitor content gaps, audit GSC performance, or detect trending topics. For growth experiments see growth-engine; for content optimization see autoresearch.

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Checks and fixes Chinese copywriting with autocorrect-backed workflows for text and single-file Markdown/TXT inputs. Use when user asks to normalize Chinese punctuation, spacing, or full-width/half-width usage. Also triggers for "校对", "检查排版", "中英文空格", "全角半角". Does not rewrite document structure, product claims, or UI messaging.

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Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

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Produce a UGC-style talking-head video ad end to end on the MaxFusion MCP — research the product with user-supplied competitor leads, tear down 5 competitor Meta ads and 5 organic TikToks, write a pain-driven script that sounds like a person talking (never like an ad), reverse-prompt a rights-clean photoreal actor from a user-supplied reference photo, generate two chained 10-second Gemini Omni clips that play as one continuous take, and ship a single seamless 9:16 MP4. Use whenever the user wants a UGC ad, a talking-head ad, an ad for an app or product, mentions Omni or Gemini Omni Flash, drops an actor photo and asks for a video ad, or says anything like "make me some UGC", "let's make ads for X", or "another variation". Built for Claude Code (local ffmpeg); degrades to Claude app with documented fallbacks.

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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.

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Write consistent, high-quality internal communications (status reports, 3P updates, newsletters, FAQs, incident reports). Use company standards and formats for all internal messaging.

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Create a minimalist marketing plan focused on building an audience through free, authentic content. Use when someone has product-market fit (~100 customers) and wants to scale through marketing or needs a content strategy.

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Generate memes using the memegen.link API. Use when users request memes, want to add humor to content, or need visual aids for social media. Supports 100+ popular templates with custom text and styling.

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Extract and analyze competitor ads from ad libraries (Facebook, LinkedIn, etc.) to understand messaging strategies, pain points highlighted, and creative approaches that resonate with audiences.

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Professional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.

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Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

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Monetization strategies for indie developers, solopreneurs, and small teams. Covers freemium models, SaaS pricing, sponsorships, donations, email list building, and passive income for developer tools, content sites, and educational apps. Activate on 'monetization', 'make money', 'pricing', 'freemium', 'SaaS', 'sponsorship', 'donations', 'passive income', 'indie hacker'. NOT for enterprise sales, B2B outbound, VC fundraising, or large-scale advertising (use enterprise/marketing skills).

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