마케팅·SNS 스킬

Turn topics, products, or audience problems into a prioritized keyword list. Compare search volume, ranking difficulty, search intent, and search results to recommend target terms and pages, with optional saving and tagging after confirmation.

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• Finding target keywords for a new topic
• Prioritizing queries already close to strong rankings
• Researching keyword demand in a specific region

Group keywords by what searchers want and assign each group to an existing or proposed page. Produce a page map, priorities, and content briefs, while checking whether multiple pages compete for the same searches.

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• Mapping keyword lists to pages
• Planning new pages and updates
• Checking competition between pages on the same site

Analyze a named competitor's unpaid search traffic, ranking keywords, content themes, and links from other websites. Identify strengths, weaknesses, and relevant opportunities, with an optional comparison to your own site and a report of recommended actions.

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• Investigate a specific competitor's SEO strengths
• Find pages and keywords worth targeting
• Compare a competitor with your own site

Turn completed SEO research into a single HTML report saved in OpenSEO. Organize conclusions, evidence, and recommended actions in a format that supports phone reading and printing to PDF, with optional project templates.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Share completed SEO research with a team
• Prepare a report for printing to PDF
• Write a report using a project template

Audit a Google Business Profile and compare it with nearby competitors. Review listing details, customer reviews, and Maps rankings at points around the business to identify visibility gaps and prioritize fixes.

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• Auditing a store's business profile
• Comparing reviews and listing details with nearby competitors
• Checking Maps rankings across a service area

Guides implementation of audience uploads, individual removals, and full replacements through the Data Manager API. It covers formatting and hashing identifiers, validating requests, and checking processing results for Customer Match and supported device ID audiences.

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• Upload Customer Match audience members
• Remove selected users from an audience
• Clear or replace an entire audience

Set up the official Google Ads MCP Server, a connector that lets AI assistants retrieve campaign data and reporting metrics through natural language. The guide covers installation, credentials, client configuration, and connection checks.

한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.

• Connecting Claude Code or Cursor to Google Ads
• Configuring API credentials and environment variables
• Testing campaign queries in natural language

Diagnose declines in Google Ads conversions, conversion value, and leads by comparing periods, traffic, device breakdowns, impression share, and account changes. Use live account data through the Google Ads MCP Server or receive queries and diagnostic guidance for manual execution.

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• Investigate sudden drops in conversions or conversion value
• Identify budget or ad rank limits on impression share
• Separate traffic declines from conversion rate declines

Automate Google Analytics administration through its Admin API. Manage accounts, properties, data streams, custom dimensions for additional analysis fields, event settings, and product links, with guidance on authentication and official client libraries.

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• List accessible accounts and properties
• Create properties and configure data retention
• Manage custom dimensions and key events

Create social posts, short video scripts, and weekly content plans for Kortix. Adapt blogs, podcasts, or webinars into standalone pieces suited to LinkedIn, X, Instagram, and TikTok, following the brand’s voice and approved claims.

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• Drafting LinkedIn posts and X threads
• Repurposing blogs or webinars for social media
• Writing short video scripts

Prepare social post drafts from upcoming Notion calendar entries for LinkedIn, X, and Instagram. Group them with scheduled dates in Slack for human review, and mark drafted entries to prevent duplicates. It never publishes social posts.

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• Prepare social posts ahead of a launch
• Draft platform-specific copy from a content calendar
• Collect upcoming post drafts in Slack for review

Monitor public news, social platforms, and forums for new brand mentions. Remove previously reported results, classify sentiment, and send a Slack digest with response drafts for negative or notable mentions, leaving public replies to people.

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• Track new brand mentions each day
• Identify negative or widely seen mentions
• Prepare response drafts for human review

Monitor public competitor pages by comparing their current content with saved snapshots. Filter out cosmetic edits and summarize meaningful pricing, feature, or messaging changes in Slack, with quiet-day reporting kept minimal or skipped.

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• Track competitor pricing and plan changes
• Check newly announced features
• Spot changes to landing-page messaging

Find content losing search impressions and clicks using Google Search Console. Rotate through pages based on refresh history, update dated copy, statistics, and internal links, and open a pull request for human review.

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• Find articles losing search impressions and clicks
• Refresh outdated copy and statistics in small weekly batches
• Fix internal links to renamed or retired pages

Review daily Google Ads and Meta Ads results for budget pacing, declining performance, and unusual activity. Get prioritized findings with supporting numbers and concrete recommendations for a marketing team to assess and carry out.

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• Checking whether campaign budgets are being spent on schedule
• Investigating rising acquisition costs or falling ad returns
• Finding ads and keywords that spend without converting

Track how often ChatGPT and Perplexity cite a brand using Profound data. Review citation rates, 30-day trends, prompts where the brand appears or is absent, competing brands cited alongside it, and alerts for sudden changes.

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• Review a brand's citation rate and 30-day trend
• Find prompts where a brand appears or is absent
• Identify competing brands cited for the same prompts

Turn Matomo analytics into reports on organic traffic, landing pages, devices, countries, referrers, and search keywords. Use data from a self-hosted instance or Matomo Cloud to support reporting alongside GA4 or as an alternative.

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• Review organic traffic trends in Matomo
• Identify popular landing pages
• Compare visits by device, country, and referrer

Review a single web page for search optimization, covering titles, content, technical settings, images, and structured data that describes the page to search engines. Receive category scores, prioritized issues, practical recommendations, and suggested markup.

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• Check an article or landing page for SEO issues
• Review page titles, descriptions, and heading structure
• Find image issues and potential performance problems

Plan and audit large sets of pages generated from structured data. Assess source quality, template uniqueness, URLs, and internal links, then identify thin content and unnecessary search indexing with prioritized recommendations and staged publishing guidance.

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• Plan directory or glossary pages from structured data
• Audit repetitive content across generated pages
• Design URL patterns and automated internal links

Save a page's SEO settings and compare them with later versions to detect changes after updates or deployments. Review differences in titles, headings, indexing controls, structured data, and available performance metrics, with severity levels and stored comparison history.

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• Compare SEO settings before and after deployment
• Check for unintended title or heading changes
• Investigate page changes after a traffic drop

Create SEO writing briefs for new pages or targeted updates to existing content. Analyze competing pages and your site's offerings, then specify headings, section word counts, keyword placement, internal links, and the original value writers should add.

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• Plan a new article around a target keyword
• Brief a writer on targeted updates to an existing page
• Build a service or category page outline

Audit website images for search visibility and loading performance, then prioritize fixes. Check descriptive text, file sizes, and loading settings, convert files to WebP or AVIF, and add creator and copyright metadata.

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• Audit product and article images for SEO issues
• Convert large images to WebP or AVIF
• Fix image loading settings and layout shifts

Detect and check structured data, machine-readable descriptions of page content, and generate suitable Schema.org JSON-LD snippets. Get a report of missing fields, syntax errors, and markup issues, plus code prepared for implementation.

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• Check existing structured data for errors
• Generate markup for products, articles, or businesses
• Review deprecated schema types

Assess web content for usefulness, readability, depth, and evidence of experience and expertise. Get quality scores and improvement suggestions, review how clearly content supports AI citations, and clean up formulaic phrasing and invisible characters in drafts.

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• Review article quality before publication
• Check author credentials and supporting evidence
• Review answer structure and sources for AI citations