마케팅·SNS 스킬

Manage Facebook and Instagram advertising performance, budgets, and campaign settings. Review return on ad spend, impression costs, repeated exposure, overlapping audiences, and signs that people are becoming tired of the same ads.

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• Reviewing Facebook and Instagram advertising performance
• Checking repeated exposure and creative fatigue
• Reviewing audience overlap and the learning phase

Connect paid advertising accounts in NotFair and establish reusable brand and campaign context. Prepare a new workspace for agent-assisted advertising work, or refresh existing context across Google, Meta, X, LinkedIn, Reddit, and TikTok Ads.

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• Setting up paid advertising in a new workspace
• Connecting advertising accounts across supported platforms
• Refreshing brand context used for advertising work

Audit XML sitemaps by checking their structure and listed URLs against actual page conditions. Find errors, redirects, pages excluded from indexing, missing eligible pages, and inaccurate modification dates to identify sitemap problems affecting indexing.

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• Investigating sitemap errors in Search Console
• Finding URLs that should be removed from a sitemap
• Checking for indexable pages missing from a sitemap

Get guidance on NotFair's paid advertising skills, installation, supported platforms, account connections, plans, and limits. Use it to understand available capabilities and troubleshoot setup or product questions outside account performance analysis.

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• Learn how to install NotFair's advertising skills
• Check supported platforms and capabilities
• Resolve questions about account connections

Audit multilingual and regional websites for hreflang errors, the tags that identify language alternatives. Check reciprocal links, language codes, canonical URL conflicts, and targeting signals when search results show the wrong language or country version.

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• Investigate the wrong language version appearing in search
• Check hreflang tags and language or region codes
• Review conflicting signals across country versions

Audit and analyze connected Reddit Ads accounts through NotFair MCP, a connection for agent access. Review performance, spending, conversions, audiences, tracking pixels, creative, budgets, and bids, and handle campaign setup or approved account changes.

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• Analyzing campaign and ad-group spending and conversions
• Reviewing targeting and audiences
• Checking tracking pixels and ad creative

Generate JSON-LD structured data, code that describes page content to search engines, for FAQ, HowTo, Article, Product, LocalBusiness, or combined schemas. Check Google requirements and get guidance on adding the markup to a page.

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• Create structured data for an FAQ page
• Generate markup for product or business information
• Describe articles or how-to guides to search engines

Audit a specific web page using Google Search Console data and its live HTML. Assess content quality, search intent, readability, metadata, structured data, and internal links, then produce a scored SEO report with suggested fixes.

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• Reviewing the SEO of a specific blog post
• Checking content and technical issues on a landing page
• Planning page improvements using search performance data

Plan, validate, and publish Google Ads assets, including extra links, short highlights, structured lists, and images. Also prepare creative briefs for Performance Max campaigns and review existing assets for an asset audit.

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• Planning sitelinks and callouts for Google Ads
• Validating structured snippets and image assets
• Preparing a Performance Max creative brief

Create a complete 小红书 post from a topic and optional source materials. The skill develops titles, copy, hashtags, and either image cards or a short video storyboard, with material review, editing, and output checks.

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• Creating a coordinated set of 小红书 image cards
• Turning a topic into a short video storyboard
• Selecting key selling points for a product review

Review monthly results across social platforms using CSV exports, screenshots, or verbal descriptions. Identify patterns in strong and weak posts, compare content formats, and produce a readable report with specific recommendations for the next month.

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• Preparing a monthly social media report for a client
• Comparing patterns in strong and weak posts
• Revising next month's posting schedule

Review titles, body text, hashtags, and cover text to improve how content matches searches on Chinese content platforms. Receive keyword coverage checks, suggested edits, and three priority changes that balance search visibility with readability and recommendation goals.

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• Check keyword placement before publishing
• Choose hashtags relevant to likely searches
• Review keywords in cover images and opening frames

Publish vertical short videos to 快手 through its creator center. The skill handles titles and topic tags, checks publishing access, reuses saved browser login sessions, and verifies submissions against the account’s video list.

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• Publishing vertical short videos to 快手
• Previewing titles and topic tags before publishing
• Checking publishing access and submission results

Publish articles to 知乎专栏 using browser automation. Supply a title and body, preview the publishing plan, and reuse a saved login session to move prepared text through the platform’s writing and publishing screens.

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• Publishing a prepared article to 知乎专栏
• Previewing an article publishing plan
• Reusing a saved login session for article submissions

Check draft content against an existing creator Profile covering account focus, audience, formats, tone, and preferences. Receive consistency scores, evidence of mismatches, and specific editing suggestions, while keeping publication decisions with the user.

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• Check whether a draft matches the account's focus
• Review tone and wording against a defined style
• Check alignment with the intended audience

Compare how one topic should be presented across social platforms, considering audience expectations, tone, content formats, distribution, and monetization. Get platform recommendations and guidance on adapting titles, structure, and presentation for each recommended platform.

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• Choosing the main platform for a content topic
• Comparing audience expectations across platforms
• Planning how to adapt existing content

Research posts on 小红书 using search, engagement data, and creator profiles. Analyze successful content, compare topics, and check for possible visibility restrictions to inform content planning through a command-line tool.

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• Researching promising content topics on 小红书
• Analyzing the structure of successful posts
• Comparing creators and account metrics

Create six alternative openings for social media posts from a topic or phrase. Each pairs an opening statement with a twist, follows a distinct formula, and is checked against a length limit using the supplied counting script.

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• Comparing six openings for the same social media topic
• Drafting an opening for the first seconds of a video
• Shortening opening lines to meet the counting limit

Evaluate a content idea before production using seven criteria, including audience fit, traffic potential, cost, and risk. Receive scores with reasons, a recommendation to proceed, revise, or skip, and improvements or alternative ideas.

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• Deciding whether to produce a content idea
• Checking an idea against an account's audience
• Finding a different angle for a crowded topic

Check whether a post has its title, cover image, body, tags, links, and other expected elements. Receive a structured JSON report separating missing essentials from optional improvements, with a clear indication of whether preparation is complete.

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• Check a draft for missing elements before publishing
• Review text, images, and metadata together
• Check preparation against platform-specific requirements

Turn three to five core content themes into a table of concrete post titles across eight formats. Score the ideas using shared criteria, rank the strongest candidates, and explain why they are worth developing.

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• Generating a pool of concrete post ideas
• Exploring eight angles for each core content theme
• Choosing the strongest ideas with scores and reasons

Publish image posts or videos to 小红书 (XHS), with QR code login and saved login sessions. Check titles and media files before posting, review the final content, and verify whether publication succeeded through browser automation.

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• Publishing image posts to XHS
• Publishing videos to XHS
• Logging in by scanning a QR code

Review text, images, and videos before publication for risky wording, platform restrictions, completeness, and readability. Receive an overall publication verdict, issue details, quality assessments, and the three most important fixes to address.

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• Check for sensitive or absolute wording before posting
• Review content against platform-specific rules
• Assess completeness and readability of a draft

Review published content to understand strong or weak performance. Analyze a single post or compare multiple posts across opening lines, structure, topics, timing, and platform fit, then produce prioritized improvements and reusable content patterns.

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• Review why a published post performed well or poorly
• Find common patterns across five or more posts
• Prioritize improvements for the next post