마케팅·SNS 스킬

Design an email win-back program for inactive subscribers. Define the audience, plan a sequence of messages and optional incentives, collect renewed permission, and set clear rules for returning subscribers to active campaigns or stopping further sends.

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• Plan a win-back campaign for inactive subscribers
• Request renewed permission to send email
• Set rules for stopping sends to unresponsive subscribers

Maintain a creator roster with sourced records of past rates, usage rights, exclusivity, and campaign results. Query current facts, review proposed updates, and preserve a traceable history of accepted and rejected changes.

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• Check a creator’s previous rate and current usage rights
• Review and accept or reject proposed roster updates
• Merge duplicate handles using verified identity evidence

Review email authentication, sender reputation, inbox placement, message content, and list health before sending. Receive an evidence-based checklist with item statuses, missing inputs, and a deliverability score only when all applicable checks have complete evidence.

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• Check email authentication before a campaign
• Investigate spam or promotions placement
• Review message content, links, and rendering

Reconcile paid advertising conversions with GA4 or ecommerce order records. Identify duplicate and unmatched claims, align attribution windows and currencies, compare how models assign credit, and assess additional orders when test and control data are available.

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• Find sales claimed by both Meta and Google
• Build a monthly conversion reconciliation workbook
• Compare results across attribution models

Draft a single promotional email, cold outreach message, or newsletter with subject options, preview text, body copy, one main call to action, and a plain-text version. Keep promises consistent with the destination page and approved claims.

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• Drafting a promotional email with subject options
• Personalizing a cold outreach email using a specific signal
• Writing a newsletter with one primary action

Design an email preference page where subscribers choose topics, reduce delivery frequency, or pause messages. Produce page fields, ordered alternatives to unsubscribing, and explicit rules connecting each choice to sending limits or message suppression.

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• Designing a subscriber preference page
• Offering lower frequency or pauses before unsubscribing
• Mapping topic choices to sending rules

Plan how to grow an email subscriber list through acquisition channels, signup incentives, and referrals. Define consent collection and double opt-in, where subscribers confirm by email, alongside clearly labeled growth and acquisition cost targets.

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• Plan channels for growing an email subscriber list
• Develop signup incentives suited to the audience
• Specify a double opt-in and consent collection flow

Plan automated email sequences for new subscribers, abandoned carts, post-purchase follow-ups, or B2B outreach. Get flow maps with triggers, timing, branches, exit rules, sending limits, and a path for stopping messages when engagement declines.

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• Planning a welcome email series
• Designing an abandoned-cart sequence
• Organizing post-purchase follow-ups

Keep a versioned record of a brand’s official messages, tagline, voice, and naming rules. Retrieve the current approved version, review complete replacement proposals, and preserve earlier versions with references to supporting claims and evidence.

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• Check the current approved brand messages
• Record a complete new version of brand messaging
• Review proposals for gaps and internal conflicts

Audit product feeds for Shopping and Performance Max campaigns. Produces disapproval fixes, rewritten titles and descriptions, missing-attribute reports, price and stock mismatch flags, and product group structures based on actual catalog fields.

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• Investigating Merchant Center product disapprovals
• Rewriting product titles and descriptions
• Checking missing identifiers, prices, and availability

Calculate returns from influencer campaign spending and results, including ROI, revenue per advertising dollar, media value estimates, and customer lifetime value scenarios. Get formulas, clearly labeled assumptions, and a summary for stakeholders.

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• Calculate campaign ROI and revenue per advertising dollar
• Compare returns using direct revenue, media value, and lifetime value
• Compare returns across influencers and tiers

Turn your own email, customer, analytics, and purchase exports into reusable audience groups based on behavior, attributes, and customer stages. Report group sizes and identify contacts to exclude using consent and suppression records.

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• Separate active subscribers from lapsed readers
• Group shoppers who abandoned their carts
• Group customers by purchase recency, frequency, and value

Evaluate a paid campaign change against a control over a fixed period. Compare return on ad spend or cost per acquisition, align attribution settings and currencies, and report whether to adopt the change, keep testing, roll back, or mark it unproven.

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• Checking results after increasing a campaign budget
• Deciding whether to keep or roll back new ad creative
• Comparing Meta and Google campaign returns on a consistent basis

Analyze exported email placement tests and sender reputation reports after a campaign. Get inbox, spam, and promotions results by provider, reputation trends, and a comparison showing which providers worsened since the previous send.

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• Review inbox placement after a campaign
• Identify providers with worsening placement
• Track sending domain and IP reputation

Prepare advertising exclusion lists from placement reports, covering sites, apps, networks, and sensitive topics. Document the reasons for each decision and package evidence for a separate review of whether ad placements meet brand requirements.

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• Prepare placement exclusions before an advertising launch
• Define network and sensitive-topic restrictions
• Package placement evidence for an advertising audit

Plan paid promotion or reuse of approved creator content within documented usage rights. Produce content selection scores, targeting and budget plans, or a rights-tracked inventory with format specifications and a 30-day distribution schedule across channels.

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• Choose creator posts for paid promotion
• Plan advertising budgets and audience targeting
• Map one video into multiple content formats

Audit and fix website details that help search engines find and understand pages. Review metadata, crawling controls, sitemaps, and structured data, which describes page content in a machine-readable format, then repeat checks after changes.

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• Reviewing page titles and meta descriptions
• Investigating crawling and indexing settings
• Adding and validating structured data

Use Apollo.io to find email sequences and sending accounts, create or locate CRM contacts, and enroll contacts in outreach campaigns. The skill also supports checking engagement counts and updating sequence status, with a workflow for reviewing results before sending.

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• Find an existing Apollo email sequence
• Create or search CRM contacts
• Enroll contacts in an outreach campaign

Route broad SEO requests to the relevant platform module, such as LinkedIn, GitHub, or a CV. For work spanning several profiles or assets, it helps establish shared facts first and keeps the task focused on the needed context.

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• Choose a module for an unclear SEO request
• Plan SEO work across LinkedIn and GitHub
• Prepare shared facts before rewriting profile assets

Apply project-specific SEO guidance to public pages, blog posts, and documentation. It covers page metadata, social preview cards, sitemaps, image discoverability, structured data, and search-friendly writing so content is easier for search engines to understand.

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• Add metadata and social preview settings to a public page
• Prepare a blog post with search-friendly titles and descriptions
• Check sitemap, canonical URL, or structured data settings

Create YouTube chapter timestamps from an SRT transcript and check the list against YouTube’s display rules: it must start at 00:00, contain at least three chapters, and give each chapter at least ten seconds. The generated topic titles are drafts to rewrite.

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• Adding chapters to a video description
• Breaking a transcript into timestamped sections
• Checking whether a chapter list meets YouTube’s rules

Compare public YouTube videos with each channel’s own median views to surface videos that overperformed relative to their channel size. Rank the strongest examples, identify title patterns, and summarize one shared structural element to inform ideas the creator could make.

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• Researching successful videos in a niche
• Comparing competitor videos fairly
• Building a swipe file of video ideas

Sort YouTube comments into questions, corrections, praise, and bait, then draft brief replies in the creator’s voice where appropriate. It also recommends one comment to pin and explains why, while avoiding unsupported claims and replies to bait.

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• Drafting replies to a pasted comment thread
• Finding repeated questions for future videos
• Choosing a useful comment to pin

Develop YouTube titles and thumbnail text as one pairing. Check candidate titles for length, truncation, repetition, and vagueness, then get ranked options and a thumbnail brief for the selected title, including framing and contrast guidance.

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• Generating and ranking YouTube title ideas
• Writing thumbnail text that complements a title
• Checking titles for truncation and vague wording