마케팅·SNS 스킬

Plug-in web search, X (Twitter) search, and page fetch for models without native web access. Use whenever the task needs current information, external facts, source links, posts from X, or the content of a specific URL, and the active model/harness has no native search or fetch tool. Runs the modsearch CLI to return structured JSON evidence. Also use when the user asks how to install or configure modsearch, or wants to switch engines or add a key.

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Generates App Store release documentation including submission guide, assets, privacy compliance, and marketing strategy. Creates RELEASE_SPEC.md for app launch. Use when preparing for App Store submission.

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Build and engage a user community around your indie app. Covers platform selection, building in public strategy, content calendars for solo developers, and converting community members into advocates. Use when user wants to grow social media presence, start building in public, or create a content strategy.

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Generates Custom Product Page metadata templates with screenshot strategies, keyword targeting, and audience-specific messaging for up to 35 page variants. Use when creating targeted App Store pages for different audiences, ad campaigns, or traffic sources.

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Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization. Use when user asks about running ads, paid user acquisition, or Apple Search Ads campaigns.

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App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.

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Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.

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App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.

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When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.agents/product-marketing-context.md` that other marketing skills reference.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, audience targeting, and optimization. For bulk ad creative generation and iteration, see ad-creative.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.

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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

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When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

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Amazon search ranking optimization and A9 algorithm mastery. Comprehensive SEO strategy, indexing optimization, keyword ranking improvement, and search visibility enhancement. Use when the user asks about Amazon SEO, A9 algorithm, search ranking, or product discoverability.

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Amazon Sponsored Display campaign strategy and optimization. Audience targeting, retargeting campaigns, creative optimization, and performance management. Use when the user asks about Amazon display ads, audience targeting, retargeting, or Sponsored Display campaigns.

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Deep Amazon review analysis for competitive intelligence and product improvement. Extract sentiment patterns, recurring complaints, feature requests, and competitive insights from customer feedback. Turn reviews into actionable product development and marketing strategies. Use when the user asks about review analysis, customer feedback, product complaints, sentiment analysis, or what customers think about products.

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Use when the user mentions Marketing Studio, DTC Ads, ad video, UGC video, the marketing_studio_video MCP model, or wants to generate one of the 9 Marketing Studio ad presets (UGC, Tutorial, Unboxing, Hyper Motion, Product Review, TV Spot, Wild Card, UGC Virtual Try On, Pro Virtual Try On). Also triggers on hook+setting picklist questions, preset-avatar / custom-avatar / text-generated-avatar handling, 4–15s ad video questions, or any reference to Higgsfield's ad-video product surface. Cross-surface workflow handoffs (GPT Image 2.0 / Soul Cinema / Nano Banana Pro / ms_image image gen → Marketing Studio video) covered in the companion cross-surface-workflow.md. Also use for Ad Multiplier (`ad_multiplier` — 'multiply my ad', many independently edited versions of one supplied 4–30s ad) and for Genjutsu one-off edits of a finished ad (swap one object / product / garment → `hf_mult_replace_object`; transfer motion → `hf_mult_motion_control`).

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Use for authorized Active Directory and Windows identity attacks including Kerberos, AD CS, BloodHound paths, NTLM relay, and domain privilege escalation research.

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Use when the user wants a small, ad-hoc change handled with GSD guarantees (atomic commits, STATE.md) but without the full pipeline. Tasks land in .planning/quick/; --full, --discuss, --research, --validate add the skipped agents back.

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