마케팅·SNS 스킬

Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy, landing page, email, ads va dieu chinh theo van hoa Viet Nam. Kich hoat khi user nhac 'tam ly khach hang', 'marketing psychology', 'FOMO', 'social proof', 'khan hiem', 'Cialdini', 'lam sao thuyet phuc khach', 'trigger cam xuc', 'khach doc xong van khong hanh dong'. Khong dung cho — viet copy thanh pham thi dung skill 05-copy-quang-cao; dong goi goi ban va bonus thi dung skill 31-offer-design; chan doan mot trang cu the khong ra don thi dung skill 68-cro-audit-trang.

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Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

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Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characters, and platform policy, ending in an Approve, Revise, or Redo verdict with point-by-point feedback. Trigger on 'review this brief', 'approve the ad copy', 'check ads before launch', 'review team output', 'is this good enough to publish', 'my team keeps sending me drafts'. Not for — reviewing a visual design, see `47-design-review-global`; evaluating a person over a period, see `65-team-performance-review-global`; writing the copy yourself, see `05-ad-copy-global`.

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Use when a NEW product, offer, or course is going to market — beachhead segment selection, launch messaging, channels by phase across pre-launch, launch, and post-launch, milestones, success metrics, and go or no-go criteria. Trigger on 'go-to-market', 'GTM plan', 'product launch plan', 'we are launching a new product', 'beachhead segment', 'how do we launch this course'. Also use when the user has a finished product and no route to the first customers. Not for — the day-by-day execution checklist, see `60-launch-playbook-global`; the ongoing period plan, see `00-marketing-plan-global`; one campaign inside the launch, see `02-campaign-brief-global`; positioning first, see `58-positioning-global`.

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Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan khach da mua thi dung skill 69-giu-chan-khach-hang; thiet ke qua tang doi thong tin lien he thi dung skill 70-lead-magnet.

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Use when a leader assigns work to a marketing team member or runs a cross-functional meeting — a task brief with concrete deliverables, a deadline with time and timezone, a definition of done, constraints, and check-in points, plus an async-first meeting agenda and action-item template. Trigger on 'assign a task', 'brief for my team', 'team brief', 'definition of done', 'meeting agenda template', 'my team keeps delivering the wrong thing'. Also use when the user says nobody knows who owns what. Not for — the campaign brief the whole team executes from, see `02-campaign-brief-global`; briefing an external agency or freelancer, see `67-agency-vendor-brief-global`; evaluating performance, see `65-team-performance-review-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Dung khi can brief mot CHUOI NHIEU SLIDE — carousel Facebook, Instagram, LinkedIn hoac bo anh doc theo mach: hook o slide 1, xay gia tri o giua, CTA o slide cuoi, kem huong dan render HTML preview de duyet concept truoc khi vao production. Kich hoat khi user nhac 'brief carousel', 'lam carousel', 'bo slide dang Facebook', 'tach bai nay thanh carousel', 'brief slide', 'render carousel xem truoc', 'post nhieu anh'. Khong dung cho — mot anh tinh don le thi dung skill 42-brief-hinh-anh; slide thuyet trinh ban hang thi dung skill 71-sales-enablement; huong dan thao tac tren Canva thi dung skill 45-brief-canva.

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Dung khi can lan toa qua group va cong dong mot cach that — chon group, ho so nguoi tham gia that, kich ban bai va comment, lich dang, va gioi han de khong bi ban. Kich hoat khi user nhac 'seeding', 'dang bai vao group', 'lan toa cong dong', 'ke hoach seeding', 'marketing cong dong', 'vao group ban hang'. Khong dung cho — caption tren trang cua minh thi dung skill 37-caption-social; thue KOC quay ho thi dung skill 06-brief-ugc-egc; xay cong dong cua rieng minh thi dung skill 28-community-building.

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Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief.

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Dung khi doanh nghiep Viet Nam muon ban ra NUOC NGOAI theo duong B2B — ho so nang luc tieng Anh, chon thi truong muc tieu, pitch deck cho buyer, email chao hang quoc te, chuan bi hoi cho thuong mai va kenh Alibaba, Amazon Business. Kich hoat khi user nhac 'xuat khau', 'ban hang nuoc ngoai', 'tim buyer quoc te', 'company profile tieng Anh', 'email chao hang export', 'di hoi cho thuong mai', 'khach nuoc ngoai hoi gia', 'lam sao co don hang xuat khau'. Khong dung cho — tim va nuoi lead B2B trong nuoc thi dung skill 33-b2b-lead-gen; bo tai lieu ban hang va pipeline thi dung skill 71-sales-enablement; chuoi email nuoi duong thi dung skill 14-email-marketing.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the next period ADS plan must be built from last period results — read the report and the audit, keep and scale winners, stop or fix losers, set new test hypotheses, split budget, plan three budget scenarios, and schedule the creative pipeline. Trigger on 'next month ads plan', 'plan ads from the report', 'what should we run next month', 'Q4 ads plan', 'next quarter media plan', 'the month ended, now what'. Also use when a report and an audit both exist and no decisions have been made. Not for — the first media plan before any data, see `54-media-plan-global`; scoring the account, see `21-ads-audit-global`; the next period CONTENT plan, see `40-next-content-plan-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user wants SEO growth, AI SEO, GEO/AEO, Google visibility, ChatGPT or Perplexity citations, schema, structured data, llms.txt, programmatic SEO, local SEO, comparison and alternative pages, directory submissions, Product Hunt, G2/Capterra, backlinks, or a site audit. Trigger on 'SEO audit', 'AI search visibility', 'AI citations', 'schema markup', 'pSEO', 'alternative page', 'submit to directories', or 'backlink plan'. Not for first-time Google Business Profile setup, see `11-channel-setup-global`; not for writing the articles themselves, see `36-content-brief-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs to define, document, or enforce how the brand SOUNDS in writing — three personality traits, a five-dimension tone table, vocabulary to use, avoid, and ban, sentence rules, before and after rewrites, platform adaptation, and a copy approval checklist. Every content skill reads it before writing. Trigger on 'brand voice', 'tone of voice', 'voice guidelines', 'banned words list', 'this copy does not sound like us', 'every writer sounds different'. Also use when the user cannot say why a draft feels wrong. Not for — the visual side of brand, see `46-brand-guideline-global`; positioning and the message, see `58-positioning-global`; approving one specific piece, see `62-marketing-review-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when a team wants to design, audit, or operate an AI Marketing OS — a Brand Hub source of truth, role-based AI projects for leader, content, design, performance, and knowledge, skill chains, ChatGPT plus Claude plus NotebookLM workflows, MCP connectors, a Notion or Drive second brain, ads data loops, SOPs, weekly reviews, and handoffs. Trigger on 'AI marketing OS', 'set up our marketing AI system', 'Brand Hub', 'AI workflow for the team', 'MCP for ads data', 'how do I make AI actually useful for marketing'. Not for — one campaign brief, see `02-campaign-brief-global`; the weekly report, see `07-marketing-report-global`; the brand visual rules, see `46-brand-guideline-global`; the product context file, see `product-marketing-context-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when a WINNING ad has to be scaled without breaking it — readiness checks, vertical scaling at plus 20 to 30 percent per step, horizontal scaling into new audiences, creatives, and channels, learning-phase reset risk, how Advantage+ and Performance Max behave when scaled, creative refresh cadence, and the signals that mean stop. Trigger on 'scale ads', 'increase the ad budget', 'scale a winner', 'CPA went up after I scaled', 'how fast can I scale', 'it worked at 50 a day and broke at 200'. Not for — fixing an account that is not working yet, see `03-performance-eval-global`; warm audience plans, see `56-retargeting-plan-global`; proving the winner first, see `19-ab-test-setup-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when an agency or freelancer takes on a NEW client and needs everything up front — an 11-section intake covering business overview, audience, current marketing, goals, budget, timeline, brand assets, approval process, and success criteria, written for the client to fill in and return. Trigger on 'client intake', 'agency brief', 'onboard a new client', 'discovery call template', 'what should I ask a new client', 'kickoff questionnaire'. Also use when the user just signed someone and does not know where to begin. Not for — the internal context file the skills read, see `product-marketing-context-global`; the plan built from the answers, see `00-marketing-plan-global`; briefing an outside vendor, see `67-agency-vendor-brief-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when a PAID MEDIA plan is needed — work backward from revenue to max CPA and required budget, split spend across channels, funnel stages, and campaign types, build a ramp-up timeline, set KPI targets per channel, and prepare a contingency plan. Trigger on 'media plan', 'paid media budget', 'how much should I spend on ads', 'channel mix for the campaign', 'plan the ad budget', 'we have 10k a month and no plan'. Also use when a budget number exists and nobody has decided where it goes. Not for — the pure revenue-to-budget math, see `10-reverse-kpi-global`; the whole marketing budget including non-paid, see `61-budget-planning-global`; the next period plan built from results, see `57-next-ads-plan-global`.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.