Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.
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Given the path to a finished content-goose ad-run folder, extract everything that defines that ad — recipe shot list, VO script, characters, voices, world, atom-skills, master mp4 — and emit a `source-sample.json` in the exact shape the `upload-ad-sample` skill writes to the Goose Ads library. Also links every character and voice to the central character library at `<repo-root>/assets/character-library/` (repo-root derived from the run-dir, not a hardcoded path), and if a character isn't in the library yet, adds it first then links. Use when the user wants to remix one of their existing ads — this skill produces the source JSON that the script-rewriting step and `remix-ad` consume.
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Take someone from a business goal to a verified, paused-then-live Meta/Facebook/Instagram campaign without making them learn Meta's hierarchy. Use automatically for requests to launch, run, create, publish, set up, or plan Meta ads; use reporting skills for analysis-only requests.
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Diagnose Meta Ads campaign performance and account gaps using Meta's actual system mechanics — including customer-journey coverage, Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Use for performance diagnosis, account audits, full-funnel or TOF/MOF/BOF gap analysis, deciding what to test or create next, and producing novice-friendly recommendations without forcing every campaign or ad into a funnel stage.
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For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
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Discover newsletters in a target niche relevant to your ICP, evaluate audience fit, estimate reach and CPM, and output a ranked shortlist of sponsorship opportunities. Uses web search to find newsletters, then scores each against ICP alignment criteria. Use when a marketing team wants to reach an existing engaged audience for less than the cost of building their own, or when testing a new channel before committing.
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Extract visual branding (colors, typography, layout patterns) from a client's website and generate a style preset compatible with the HTML slides skill and a brand config JSON for the content asset creator. Uses WebFetch to read pages and analyzes CSS/HTML to identify the color palette, font pairings, and aesthetic patterns.
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Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.
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Get company logos, brand colors, fonts, and style guides
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Maintain a brand kit — the canonical brand context an ad or content pipeline reads (positioning, audience, voice, standing instructions, brand-type, value-props, colors), plus manage the product list and attach product photos. Use when someone says "update my brand kit", "set my brand voice/audience", "add a product to my brand", or hands you a folder of product shots to attach. Platform-agnostic: it teaches the field model, partial-update/clear semantics, override behavior, caps and validation, and the hero-image and product-matching rules — independent of any specific backend.
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Render the logo-equation card ad (7s, 9:16) — partner icon + brand icon joined by a plus sign as an equation, a two-line "= outcome" headline, four numbered steps, and a CTA that hard-cuts in at 2s, on a static black card over timelapse b-roll, no voice. render_card.py draws the two card plates with measured geometry and hard guardrails (the user must confirm the integration is real, no partnership/endorsement/ranking words, no comment-bait CTA, no dashes); compose.py lays the card over the b-roll sped up to read as a timelapse, with an optional bed; measure_motion.py gates the b-roll (a real-time shot reads as a photo). Free, local.
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Render a configurable iMessage conversation inside a properly framed phone, then a brand end card. Uses the original send/receive sounds and a shared frame timeline for text, typing, scrolling and sound. Free local Playwright + ffmpeg assembly; optional image/music generation belongs to separate gated capabilities.
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Assemble an iMessage notification-cascade video ad (≈14s, 9:16) from a plate of a phone lying face-up (setting chosen by the user) + 3–5 messages — authentic Apple Messages banners composited in PIL (SF Pro text, green Messages icon, warm translucent-greige fill, soft shadow) spring in one-by-one at the BOTTOM and push the stack UP, a right-aligned Show-less/X pill rides above, the X clears the stack, then a serif end card resolves. FREE assembly (PIL + ffmpeg); the recipe supplies the per-brand plate, notifications, and end-card config and gates the paid plate-clean/music calls to their own capabilities. Use for the imessage-notification-cascade format.
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Replace an existing video's opening with a supplied clip or free kinetic text hook while retaining and verifying every original body frame, audio, captions and ending. Use for surgical hook tests rather than regenerating the complete ad.
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Assemble a cartoon / animated / hand-crafted music-video ad from a config — a sung song carries the whole narrative while N per-bar i2v clips (one recurring animated character, one look pack) are each cut to their BAR window from librosa beat-tracking and hard-concatenated on the bar, VEED-whisper white bold-sans captions in the BOTTOM third (Alignment 2, above the logo bug, no pill) burned from the song's word timings re-spelled against the locked lyrics, a persistent brand logo bug held over the body (suppressed on the end card), and closed on a solid-brand-color PIL end card with the song still playing under it — never AI-rendered text. This is the FREE deterministic assembly stage (cut-to-bar + hard concat + logo bug + captions + end card + song mux); the song, character, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the cartoon-music-video format.
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Assemble an Apple Notes list video ad from a note + end-card JSON — a frame-accurate fake iPhone screen recording of a short list being typed into Apple Notes (character by character, key pops, blinking caret, the note scrolling up as it fills) crossfaded into a checklist end card (the note's picks as ticked rows, real product photos, logo, CTA, in the brand's colours and fonts), with an optional music bed. FREE assembly (Playwright + ffmpeg); the recipe supplies the per-brand note + end card and gates the paid music call to its own capability. The Apple Notes sibling of render-imessage-chat and render-chatgpt-chat. Use for the apple-notes format.
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Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis.
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Watch a brand's own product footage (screen recording, product film), pick the moment that proves each line with the user, and render those picks as a product layer — free, local. survey.py turns footage into timestamped contact sheets + scene cuts + motion so the agent can actually look at it; the agent writes a cut list (beat → source window + framing); preview.py draws it as a review sheet the user corrects round by round; cut.py renders the approved list into a silent 1080x1920 layer with the creator's area left as a plate. Also frames footage as a filmed screen (keystone, bezel, handheld drift) with dissolves between beats, and takes still screenshots as sources. Use for any format that shows real product footage beside, between or instead of a creator (split-screen, screen inserts, walkthroughs).
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Generate a voiceover (VO) clip via ElevenLabs text-to-speech, ROUTED THROUGH THE elevenlabs-proxy so it bills the Ads agent. Voice id + script text come from the template recipe. Use for the spoken narration of VO-driven video-ad formats (cgi-app-sizzle, flat-vector-explainer, hypermotion). Never call ElevenLabs directly — the proxy attribution is required.
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Image-to-video (or text-to-video) via any FAL video model (Kling, Seedance, Veo), ROUTED THROUGH THE GooseWorks fal-proxy so the call bills the Ads agent. The template recipe names the model + params; image_url inputs must be public URLs (the orchestrator hosts local frames with the MCP media_upload). Returns the result video URL and downloads it. Use for the generative base clip of any video-ad format.
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Render a deterministic text-only video ad from approved copy, font, colors, timing and CTA. Use when a brand needs an animated message without product photography or a creator.
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Generate a single photoreal or designed image with OpenAI gpt-image via fal.ai. Supports gpt-image-1 (default, fixed sizes — the FAL fallback for Higgsfield's `gpt_image_2`) and gpt-image-2 (`openai/gpt-image-2`, custom output sizes up to 3840px). Routes to text-to-image or the edit variant depending on whether a reference image is provided. Use for photoreal character anchors, scene keyframes, and designed sheets (e.g. storyboards) where precise layout and legible text matter.
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Composite a generated creator track into a product layer, per beat — in the creator's zone on split beats (either side of a seam), full frame on creator beats, hidden on product beats — with the creator's voice as the audio (loudness -14 LUFS) and an optional ducked music bed, or a music-only or silent master for voiceless formats. Free, local ffmpeg. Pairs with footage-cutlist (the layer) and create-creator-takes-h3 (the creator). Use for split-screen (with an optional zoom and brand-colour seam bar), screen-insert and any creator-over-product format.
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Burned-in captions for a finished vertical video, three kinds. transcribe.py gets word timings from the video's own audio through the GooseWorks proxy (fal Whisper, bills the Ads agent, cents); captions.py burns one to three words at a time with Pillow + ffmpeg (no libass needed), either pinned to a split-screen seam (plate 25% above / 75% below) or at a fixed height, in a plate, outline or one-word serif style, with an optional red hook card; plates.py burns per-beat caption blocks (black, one union silhouette, placed in the emptiest band) for formats with no voice. The last caption (the CTA) holds to the final frame. Use as the last step of any video ad.
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