minhnv0807

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Dung khi mot CA NHAN da co nguoi theo doi va muon RA TIEN — 3 phien ban funnel cho founder, coach, creator; offer ladder tu mien phi den high-ticket; tam ly gia cho dich vu gan voi con nguoi; inbound vs outbound; dam phan brand deal cho creator; thue va phap ly ca nhan tai VN. Kich hoat khi user nhac 'kiem tien tu personal brand', 'offer ladder ca nhan', 'ban khoa hoc', 'coaching 1-1', 'nhan booking sponsorship', 'nhieu follower ma khong ra tien', 'founder lead gen'. Khong dung cho — dinh gia san pham cua DOANH NGHIEP thi dung skill 17-pricing-strategy; dong goi offer cho san pham cong ty thi dung skill 31-offer-design; chuoi email nuoi duong thi dung skill 14-email-marketing.

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Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.

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Dung khi can chot QUY CHUAN NHIN cua thuong hieu de moi nguoi lam ra deu giong nhau — brand personality, he mau, typography, quy tac dung logo, phong cach hinh anh, quy tac component, kich thuoc an pham chuan, cach dat ten va to chuc file. Kich hoat khi user nhac 'brand guideline', 'brand book', 'brand identity', 'style guide', 'quy chuan thuong hieu', 'bang mau thuong hieu', 'moi nguoi lam ra mot kieu', 'khong biet dung font gi'. Khong dung cho — giong noi va cach hanh van thi dung skill 35-brand-voice; cham diem mot thiet ke da lam xong thi dung skill 47-design-review; dinh vi va thong diep thi dung skill 58-positioning.

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Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day onboarding, engagement rituals, a moderation playbook, and activation metrics. Trigger on 'build a community', 'Skool community', 'Mighty Networks setup', 'Discord for my audience', 'paid community', 'my group is dead and nobody posts'. Also use when the user has members and no reason for them to come back. Not for — posting inside communities you do NOT own, see `38-community-seeding-global`; pricing and packaging the membership, see `27-personal-brand-monetize-global`; referral loops, see `18-referral-program-global`.

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Dung khi da co THIET KE va can duyet truoc khi dang — cham diem 4 nhom brand consistency, hierarchy va do doc, yeu to chuyen doi, phu hop nen tang, moi nhom 10 diem, kem feedback theo dang van de - tai sao - cach sua va verdict duyet / sua nhe / lam lai. Kich hoat khi user nhac 'review design', 'duyet thiet ke', 'feedback thiet ke', 'cham diem design', 'anh nay ok chua', 'nhin sao sao ma khong biet sai cho nao', 'check brand', 'approve creative'. Dung ca khi user chi gui anh va hoi 'xem giup'. Khong dung cho — duyet CHU nhu content brief va ads copy thi dung skill 62-marketing-review; do xem trang co ra don khong thi dung skill 68-cro-audit-trang.

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Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien; san pham chinh la ban do bat dong neu 2-4 diem xung dot that, danh doi ben duoi tung diem, va bang chung nao se giai quyet duoc no. Kich hoat khi user nhac 'hoi dong marketing', 'nhieu goc nhin', 'phan bien giup toi', 'tranh luan chien luoc', 'toi dang phan van giua hai huong', 'ai do cai lai toi di', 'board of advisors'. Khong dung cho — duyet mot output cu the truoc khi trien khai thi dung skill 62-marketing-review; da chon huong roi va can ke hoach thi dung skill 00-ke-hoach-mkt.

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Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.

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Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder from free to low to mid to high ticket, pricing psychology, inbound versus outbound outreach, and brand deal and sponsorship negotiation, with tax and legal variants for US LLC, EU per country, SEA Pte Ltd, and LATAM MEI. Trigger on 'monetize my personal brand', 'offer ladder', 'launch my course', 'coaching packages', 'sponsorship rates', 'I have an audience and no income'. Not for — a company product offer, see `31-offer-design-global` and `17-pricing-strategy-global`; the strategy that comes first, see `23-personal-brand-strategy-global`; running the community, see `28-community-building-global`.

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Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem. Kich hoat khi user nhac 'retro campaign', 'retrospective', 'post-mortem', 'tong ket chien dich', 'bai hoc tu campaign', 'campaign vua roi rut ra gi', 'lan sau lam khac the nao'. Khong dung cho — bao cao so lieu dinh ky cho sep hoac khach thi dung skill 07-bao-cao-marketing; danh gia hieu suat tung nhan su thi dung skill 65-team-performance-review; ke hoach ads ky tiep thi dung skill 57-next-ads-plan.

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Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.

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Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich hoat khi user nhac 'khung hoang truyen thong', 'crisis', 'bi bao xau', 'review 1 sao lan rong', 'content gay phan ung', 'khach to tren mang', 'dang bi tay chay', 'phai xin loi the nao'. Khong dung cho — theo doi va canh bao som khi chua co su co thi dung skill 15-social-listening; campaign kem ve so lieu chu khong phai su co thi dung skill 03-danh-gia-hieu-suat; tong ket bai hoc sau khi da yen thi dung skill 63-campaign-retrospective.

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Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup.

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Thiet ke thu mien phi de doi lay thong tin lien he — ma tran loai lead magnet theo giai doan nhan thuc, danh sach dinh dang hop VN (checklist, bang bao gia mau, mini-guide, quiz, file Google Sheet tinh san, buoi tu van hoac dung thu mien phi), bang quyet dinh co nen gate hay khong, xin thong tin gi, giao qua kenh nao, trang cam on, tin hieu chat luong lead, va thang cham diem 8 yeu to cho cong cu mien phi. Kich hoat khi user nhac 'lead magnet', 'tang gi de lay so dien thoai', 'qua tang mien phi', 'tai lieu mien phi doi thong tin', 'moi mien phi', 'cong cu mien phi lay lead', 'chay lead ads ma khong biet tang gi'. Khong dung cho — lam trang dat lead magnet thi dung skill 12-brief-landing-page; nuoi duong sau khi da co contact thi dung skill 14-email-marketing; thiet ke goi ban tra tien thi dung skill 31-offer-design.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

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Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

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Use when a PERSONAL brand needs AUDIO — voice cloning with ElevenLabs, Murf, or PlayHT, podcast production, audiobooks, and voiceover: short voiceover for TikTok and Reels, a 30 to 60 minute podcast format, and a 1-to-10 repurpose turning one episode into ten clips, in English with US, UK, AU, and SG accents. Trigger on 'voice clone', 'ElevenLabs', 'start a podcast', 'audiobook narration', 'AI voiceover for my videos', 'I hate re-recording the same intro'. Not for — video with a talking-head avatar, see `24-ai-avatar-production-global`; the script being read aloud, see `04-script-video-global`; written long-form posts, see `26-thought-leadership-content-global`.

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Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning.

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Use when a PERSONAL brand needs long-form WRITTEN content that builds authority rather than sells — LinkedIn posts, X threads, Substack and Medium essays, using PAS-Insight for founders, Story-Lesson-CTA for coaches, and Hook-List-Reveal for creators, with six hook formulas and a 1-to-5 repurpose. Trigger on 'LinkedIn post', 'thought leadership', 'write a Twitter thread', 'newsletter essay', 'Substack post', 'I want to be known for this topic'. Also use when the user has an opinion and wants it turned into a post. Not for — company brand captions, see `37-social-caption-global`; paid ad copy, see `05-ad-copy-global`; short video scripts, see `04-script-video-global`.

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Dung khi mot CA NHAN muon xay CONG DONG quanh minh — Zalo Group, Telegram, Facebook Group, Skool, Mighty Networks, Discord: blueprint 3 lop public / member / inner, luong onboarding 7 ngay, nghi thuc tuong tac hang tuan, playbook kiem duyet, chi so kich hoat va cac loi thuong gap o VN. Kich hoat khi user nhac 'xay cong dong', 'Zalo group', 'Facebook group rieng', 'Skool community', 'membership site', 'group im lang khong ai noi', 'gom nguoi theo doi vao mot cho'. Khong dung cho — kiem tien tu cong dong thi dung skill 27-personal-brand-monetize; rai seeding duoi bai dang thi dung skill 38-seeding-plan; giu chan khach da mua cua doanh nghiep thi dung skill 69-giu-chan-khach-hang.

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Dung khi can brief NGUOI KHAC quay video ho — khach hang lam UGC, nhan vien lam EGC, hoac KOC va creator tra phi: tieu chi chon nguoi, huong dan quay tung canh, viec nen va khong nen lam, quyen su dung hinh anh, bang quan ly batch va cach do hieu qua. Kich hoat khi user nhac 'brief UGC', 'brief EGC', 'brief KOC', 'thue creator quay', 'huong dan nhan vien quay video', 'tim KOC o dau', 'creator quay sai y', 'hop dong quyen su dung video'. Khong dung cho — viet loi thoai kich ban video thi dung skill 04-script-video; huong dan editor dung phim thi dung skill 44-brief-video-editor; rai comment seeding duoi bai dang thi dung skill 38-seeding-plan; thue agency hoac production house lam tron goi thi dung skill 67-agency-vendor-brief.

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Dung khi can brief mot ANH TINH cho designer hoac photographer — banner, thumbnail, poster, anh feed: muc tieu visual, concept va mood, bo cuc, copy overlay, mau va font lay tu brand guideline, kich thuoc theo kenh, tieu chi duyet. Kich hoat khi user nhac 'brief anh', 'brief banner', 'brief thumbnail', 'brief visual', 'dat designer lam anh', 'ta lai anh muon lam sao', 'designer hoi lai hoai'. Khong dung cho — chua co cau overlay / slogan hai lop thi dung skill 74-copy-hai-lop truoc; chuoi nhieu slide thi dung skill 43-brief-carousel; huong dan thao tac tren Canva thi dung skill 45-brief-canva; can asset gap trong ngay khi campaign dang chay thi dung skill 48-quick-visual-brief; tu gen anh bang AI thi dung skill 30-thiet-ke-master.

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Dung khi da co ket qua audit va can lap plan content ky sau TU DATA chu khong doan — ty le 70 giu winner, 20 toi uu bien the, 10 thu nghiem moi, toi da 2 gia thuyet moi mot ky. Kich hoat khi user nhac 'next content plan', 'plan thang toi', 'content ky sau lam gi', 'dua vao data lap ke hoach', 'thang sau viet gi'. Khong dung cho — audit de biet cai gi work thi chay skill 39-content-audit truoc; xep lich dang theo ngay thi dung skill 01-lich-noi-dung.

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Dung khi can brief mot CHUOI NHIEU SLIDE — carousel Facebook, Instagram, LinkedIn hoac bo anh doc theo mach: hook o slide 1, xay gia tri o giua, CTA o slide cuoi, kem huong dan render HTML preview de duyet concept truoc khi vao production. Kich hoat khi user nhac 'brief carousel', 'lam carousel', 'bo slide dang Facebook', 'tach bai nay thanh carousel', 'brief slide', 'render carousel xem truoc', 'post nhieu anh'. Khong dung cho — mot anh tinh don le thi dung skill 42-brief-hinh-anh; slide thuyet trinh ban hang thi dung skill 71-sales-enablement; huong dan thao tac tren Canva thi dung skill 45-brief-canva.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.