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When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.

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Archive, export, and notarize macOS apps using xcodebuild and asc. Use when you need to prepare a macOS app for distribution outside the App Store with Developer ID signing and Apple notarization.

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Official skill for XcodeBuildMCP. Use when doing iOS/macOS/watchOS/tvOS/visionOS work (build, test, run, debug, log, UI automation).

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Build and capture Xcode/SwiftUI previews for visual analysis. Use when you need to see rendered UI output, verify layouts, or inspect visual components.

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Invocable iOS design pipeline. When called with a design prompt, runs an autonomous loop: designs iOS screens in Pencil MCP following Apple HIG, reviews for taste using Design Philosophy, validates with XcodeBuildMCP, and iterates until done. Use as: /ios-design-stack "Design a [screen] for [app] with [requirements]"

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iOS-specific Pencil MCP design workflow. Creates iOS screens on canvas following Apple HIG with proper SF Pro typography, semantic colors, and 8pt spacing grid. Use when designing iOS UI in .pen files. Requires Pencil MCP server.

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Apply platform accessibility best practices to SwiftUI, UIKit, and AppKit code. Essential companion to any SwiftUI, UIKit, or AppKit skill — always use together. Use whenever writing, editing, or reviewing ANY SwiftUI views, UIKit view controllers, AppKit views/window controllers, or platform UI — even when the user doesn't mention accessibility. Also use when the user mentions VoiceOver, Voice Control, Dynamic Type, Reduce Motion, screen reader, a11y, WCAG, accessibility audit, Nutrition Labels, accessibilityLabel, UIAccessibility, NSAccessibility, assistive technologies, or Switch Control. Not for server-side Swift, non-UI packages, or CLI tools.

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When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.

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When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.

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When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.

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Build, archive, generate export options, export, upload, and manage Xcode version/build numbers with the current asc xcode helpers. Use when creating an IPA or PKG for App Store Connect, TestFlight, or registered-device release testing.

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Run an offline ASO audit on canonical App Store metadata under `./metadata` and surface keyword gaps using Astro MCP. Use after pulling metadata with `asc metadata pull`.

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Set territory-specific pricing for subscriptions and in-app purchases using current asc setup, pricing summary, price import, and price schedule commands. Use when adjusting prices by country or implementing localized PPP strategies.

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iOS design system tokens for Pencil MCP: SF Pro typography scale, iOS semantic colors (light + dark mode hex values), spacing grid, touch targets, corner radii, and component heights. Use when initializing a .pen file for iOS design or setting up design variables.

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When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.

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Audit SwiftUI views for accessibility (iOS + macOS) with patch-ready fixes

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Official skill for the XcodeBuildMCP CLI. Use when doing iOS/macOS/watchOS/tvOS/visionOS work (build, test, run, debug, log, UI automation).

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When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.

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Design thinking and taste-building principles based on Dieter Rams. Use when making design decisions, reviewing UI quality, or building taste for any visual interface — web or native.

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MCP server for Apple Developer Documentation. Search iOS/macOS/SwiftUI/UIKit docs, WWDC videos with transcripts, sample code, and framework APIs. Use when you need to look up Apple APIs, check platform compatibility, find WWDC sessions, or browse framework symbols. Install the MCP server first, then use its tools.

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SwiftUI coding guidelines covering style, structure, patterns, formatting, and pure-functions methodology. Use when editing or generating SwiftUI code or Swift files containing SwiftUI views, view models, services, or related architecture.

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Use when managing Apple Ads with asc, including OAuth profiles, ad-account discovery, Platform API v1 campaigns and targeting, reports, assets, recommendations, guarded mutations, raw requests, and Campaign Management API v5 migration.

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Audit macOS AppKit interfaces for accessibility, focusing on VoiceOver, keyboard navigation, and semantics

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Sync, validate, and apply App Store metadata with the current asc canonical metadata workflow. Use when updating metadata, localizations, keywords, or migrating legacy fastlane metadata.

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