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Ralph - persistent self-referential execution loop wrapping ultrawork with independent verifier verification

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Full QA review pipeline — security audit (OWASP Top 10), performance analysis, accessibility check (WCAG 2.1 AA), and code quality review

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Manage MCP tools with natural language commands — list, enable, disable tools and tool groups

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Ultrawork - high-quality 5-phase development workflow with 11 review steps out of 17

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Coordinate multiple agents for a complex multi-domain project using PM planning, parallel agent spawning, and QA review

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When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

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Define or review a visual system, DESIGN.md, or redesign direction. Use for typography, layout, color, motion, and interaction design decisions.

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Configure development tasks, git hooks, CI/CD, or release automation. Use when creating or fixing a repository development workflow.

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Implement or modify web UI in React, Next.js, or Angular. Use for components, pages, styles, forms, and frontend state or data flows.

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Research customer pain points, trends, and competitors through the OMA market engine. Use for market discovery or voice-of-customer analysis.

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Implement Flutter, React Native, or native Swift apps. Use for mobile screens, widgets, platform integrations, and application data flows.

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Turn product requirements into scoped tasks with dependencies and acceptance criteria. Use for implementation planning and prioritization.

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Review changes for correctness, security, accessibility, and performance. Use for scoped quality reviews or verification plans; bug fixes use oma-debug.

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Restructure existing code while preserving observable behavior. Use for targeted technical debt or hotspot work with characterization tests.

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Manage Git branches, merges, conflicts, commits, and release baselines. Use for repository history and change-management operations.

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Find external documentation, web sources, or remote code with citations. Local code navigation uses the configured code tools.

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Create or review Terraform infrastructure and plans. Use for cloud resources, IAM, networking, state management, and infrastructure changes.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

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When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

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When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

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When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

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When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

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