377건 · 관련도순
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
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Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap. Also triggers when traffic decline correlates with link loss or when an unnatural link warning appears in Search Console.
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Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is this for, who are we, positioning research, intake, kickoff. Also triggers when a creative brief is requested but the upstream inputs (audience, competitors, problem space) are not yet clear.
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Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing competitors, building battlecards, tracking market moves, conducting win/loss analysis, or updating positioning.
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Calculate share of voice by script vs competitors in search, social and AI. "what's our share of voice"
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Analyze 2-5 competitors once: positioning, content, SEO, ads, pricing. Ongoing → competitor-monitor. "how do we stack up against X"
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Use and read this skill immediately if the user request is in any way related to SEO or a site's organic search or AI search presence. That includes site audits, rankings, keyword research, competitors, backlinks, click or traffic changes, indexing problems, crawling, redirects, sitemaps, metadata, structured data, Core Web Vitals, internal links, content opportunities, programmatic SEO, local search, Search Console or Google Analytics questions, Google update impact, llms.txt, AI search visibility in ChatGPT, Claude, Perplexity, or Google AI Overviews, and client SEO reporting. Routes to evidence-backed local reports through the SEO CLI and MCP server.
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Amazon listing builder and optimizer for sellers. Two modes: (A) Create — build keyword-optimized listings from scratch using keyword lists + product characteristics + AI copywriting, (B) Optimize — audit existing listings, find keyword gaps, score across 8 dimensions, and rewrite with missing keywords. Integrates with amazon-keyword-research for keyword input. Works on 12 Amazon marketplaces. No API key required. Use when: (1) creating a new Amazon listing from keywords, (2) auditing an existing listing for SEO and conversion, (3) checking keyword coverage in title/bullets/description, (4) generating listing copy with target keywords and tone, (5) comparing listings against competitors, (6) preparing a listing for launch or relaunch.
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Use this skill when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand voice", or mentions content strategy, voice analysis, competitive research, or iterative content improvement.
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Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.
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Find lookalike companies via DiscoLike's 65M+ business domain database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) and country filtering. Use when you already know 3-10 reference companies and want hundreds more that look like them. Outputs CSV ready for /blitz-list-builder or the email waterfall.
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Turn the people who like and comment on a source account's LinkedIn posts (a competitor, or one of the client's own customers) into ICP-filtered prospect rows, with an optional copy-ready personalization line when the campaign asks for one. Triggers on "who engages with our competitors", "likers and commenters", "LinkedIn engagement list", "people commenting on competitor posts", "who engages with our customers' posts", "warm LinkedIn audience", "competitor engagers". Outputs one clean prospect row per engager; engagement_line only on request.
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Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.
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April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.
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Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).
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SEO and competitive intelligence via the SemRush API. Use when asked to research competitors, analyze domains, find keyword opportunities, check backlinks, or estimate traffic. Trigger phrases: "competitor analysis", "domain overview", "keyword research", "backlink check", "traffic estimate", "SEO intelligence", "semrush", "competitive research".
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Fetch website traffic estimates (monthly visits, traffic sources, top countries, keywords, engagement, ranks) for any domain from SimilarWeb. Use when the user asks about a domain's traffic, monthly visits, traffic sources, audience countries, or wants to compare/benchmark sites against competitors.
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Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer "how much traffic does X get compared to Y", build a competitive landscape, or produce a traffic/authority comparison deck or page.
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Run a full GEO/SEO client analysis for a domain via the Enception external API — start the analysis, poll its status, and download the PDF report covering AI visibility, market research, and competitors. Use when the user says 'run a client analysis', 'analyze <domain> for GEO', 'GEO analysis for <domain>', or 'check analysis status'.
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Score how hard a keyword is to rank for in the AI-search era — page-level URL Rating of real competitors (not just domain DR), Ahrefs keyword difficulty, and whether a given site already ranks or is cited in Google's AI Overview. Use when the user asks 'how hard is <keyword> to rank', 'geo difficulty for <keyword>', or 'keyword difficulty for <domain>'.
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Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.
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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
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A complete marketing department in one skill. Website and landing-page audits with weighted 0-100 scores, copywriting with panel scoring and AI-slop removal, an 18-tactic ad hook engine, GEO/AEO for getting cited by ChatGPT/Perplexity/AI Overviews, paid-ads creative diagnosis and production briefs, email sequences, LinkedIn/X writing, launch playbooks, positioning and offer design, competitor teardowns, app store optimization, honest analytics and test design. Use for ANY marketing task — audit, write, rewrite, diagnose, score, plan, launch, position, price, analyze — whenever the user mentions marketing, growth, conversion, copy, ads, hooks, CPM, ROAS, SEO, GEO, email, social, landing pages, funnels, launches, competitors, brand, positioning, pricing, or app stores, or says "my landing page sucks", "nobody's converting", "why are my CPMs up", "AI doesn't recommend us", "write me 20 hooks". Route via the table inside; fan out subagents for multi-dimensional work. Not for pure engineering, legal, or finance.
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Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI. Use for local SEO or location-strategy decisions, not ordinary place recommendations.
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