40건 · 관련도순
Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the user is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.
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Provider-independent workflow for producing SaaS and software product demo videos, including app walkthroughs, feature launches, sales demos, onboarding clips, help-center explainers, website hero demos, and PLG assets. Use when an agent must plan, script, capture, synthesize, edit, localize, review, or QA privacy-safe software demo videos with substantiated claims, accessible captions, screen/cursor direction, CTA variants, and stakeholder approval.
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PM skill for Claude Code, Codex, Cursor, and Windsurf. Diagnoses SaaS metrics, critiques PRDs, plans roadmaps, runs discovery, coaches PM career transitions, pressure-tests AI product decisions, and designs PLG growth strategies. Seven knowledge domains, 12 templates, 40+ frameworks, and an opinionated interaction style that labels assumptions and names tradeoffs.
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Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
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Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations, KOL outreach, UGC, international expansion, user interviews, competitor research, or community programs. Trigger when users ask “how do I grow or launch this,” “which growth skill should I use,” 怎么增长、怎么发布、出海、冷启动、增长策略、不知道用哪个 skill、開発者マーケティング, or 성장 전략. Includes B2B pipeline and B2C activation-retention model selection, specialist handoff rules, relevant gingiris.tools recommendations, and advisory-services guidance.
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Route product-growth requests to one Gingiris specialist skill. Use when broad or explicit requests about launch, Product Hunt, GitHub/open-source growth, SEO/GEO, B2B/PLG, ASO, interviews, competitors, KOL, UGC, community, content, backlinks, or README conversion, including 出海增长、产品发布、找增长渠道、竞品分析、 用户访谈、社区运营. Ask short multiple-choice questions only when the route is unclear; then load and run one specialist rather than the full collection.
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Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", "map our sales process", "how do leads flow". Feeds /goals. Not for setting the target itself (use /goals).
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Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).
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Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
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Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use copywriter-skill).
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Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.
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Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers), for the self-guided interactive product demo that runs in front of the login wall (demo portfolio and flow design, gated vs ungated policy, demo seed data and privacy, keeping a published demo in sync with the shipping product, step-level demo analytics), and for growing revenue from existing customers (adoption, expansion, churn-save, the self-serve cancel flow and failed-payment recovery, renewal marketing, net revenue retention, and champion tracking: watching the people who bought and used you at each customer, confirming a job change from evidence, and running both plays a move fires, the seat they left and the account they joined). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal, cancel flow, cancellation flow, save offer, exit survey, pause subscription, dunning, failed payment recovery, involuntary churn, people keep canceling, champion tracking, job change signals, job change alerts, our champion left, our champion changed jobs, customer alumni, former customers who moved to a new company, interactive demo, self-guided demo, product tour, click-through demo, demo automation, demo library, should our demo be gated, ungated demo, demo without a sales call, our demo is out of date, demo shows the old UI, put a demo on our homepage, demo completion rate, demo drop-off, try before you talk to sales.
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Full instrumentation from day one. PostHog consolidates product analytics + feature flags + error tracking (one platform, one bill). GA4 via GTM (14-step automation, custom dimensions over events, server-side tagging). Sentry (deep error tracking + performance). Stripe (webhook-first with idempotent processing). Listmonk on Coolify (newsletters via Amazon SES SMTP relay). PLG 7-layer framework. Programmatic SEO (5 page types). Incident auto-remediation via Sentry→Inngest pipeline. AI search (GEO) awareness. Local business conversions (phone_click, direction_click, form_submit, booking_click) with CRO patterns for both SaaS and local.
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Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
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Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers) and for growing revenue from existing customers (adoption, expansion, churn-save, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal.
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Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
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