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Audit content for AI search by checking clear answers, supporting sources, author and brand information, and crawler access. Receive a readiness report with prioritized improvements and specific suggestions for rewriting passages.

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• Reviewing content for Google AI Overviews and other AI search
• Rewriting passages into clear, self-contained answers
• Checking crawler access for search and model training separately

Use gog to check whether URLs are indexed in Google Search Console, query search performance data, inspect registered sites, and manage sitemaps, including listing, submitting, and deleting them.

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• Checking whether a URL is indexed by Google
• Querying search performance data
• Reviewing sites registered in Search Console

Plan AI-assisted SEO, from keyword research and competitor comparison pages to content production using data and templates. It also guides content changes for AI search citations, tool selection, quality checks, and ongoing performance tracking.

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• Planning competitor alternative and comparison pages
• Designing page production using data and templates
• Reviewing content for citations in AI Overviews

Improve how search engines discover and understand a website by reviewing titles, descriptions, links, and sitemaps. Add structured data, machine-readable descriptions of page content, and use checklists to identify technical and on-page SEO issues.

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• Review page titles and meta descriptions
• Check crawl settings and sitemaps
• Add structured data to articles or product pages

Review website code across performance, accessibility, search engine optimization, and web best practices. Receive findings ranked by severity, explanations of their impact, concrete fixes with code examples, and a recommended order for addressing them.

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• Reviewing website quality before launch
• Checking speed, accessibility, and SEO together
• Prioritizing website fixes by severity

Compare search rankings across two periods using actual Search Console data. Get tables of rising, falling, new, and disappearing queries, with click changes that help identify the movements that matter most.

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• Review weekly or monthly ranking changes
• Find queries with ranking drops and lost clicks
• Compare performance before and after a Google update

Audit a site's SEO using its Search Console and GA4 data. Find indexing issues, declining pages, low click rates, and competing pages, then produce specific fixes and a prioritized action list grounded in actual performance.

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• Investigating a drop in organic search traffic
• Checking indexing issues on important pages
• Finding opportunities to improve rankings and click rates

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to

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Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages (internal-linking opportunity), toxic/spam link signals, and link-building priorities. Use this skill when the user asks about backlinks, link building, off-page SEO, referring domains, anchor text, toxic/spam links, disavow, or their link profile. Trigger on: "backlinks", "backlink audit", "link building", "off- page SEO", "referring domains", "anchor text", "toxic links", "spam links", "disavow file", "who links to me", "link profile", "domain authority". NOTE: rich third-party metrics (DR/DA, full link index) require a paid data source; this skill is explicit about what it can and can't see without one.

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GSC-driven content calendar. Pulls real Search Console data, finds the highest click-potential opportunities (striking-distance queries at positions 5-20, unanswered query intent, related-keyword expansions), and produces a dated, prioritized content calendar — ready to hand to /content-writer. Use when the user asks "plan my content", "what should I write next", "content calendar", "content plan", "content roadmap", "editorial calendar", "what topics will rank", "find quick-win SEO topics", "click-potential analysis", or "schedule my SEO content".

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Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.

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Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not calendar scheduling. Use when asked to "find keywords", "keyword research", "keyword analysis", "search volume", "keyword difficulty", "content ideas from a seed", or any keyword discovery task.

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Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.

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Full SEO audit combining Google Search Console, URL Inspection API, PageSpeed Insights, a technical crawl, keyword research, and metadata, schema, search intent and Core Web Vitals checks. Surfaces quick wins, diagnoses traffic drops and content gaps, and produces an actionable 30-day plan. Use whenever the user asks about SEO, search rankings, organic traffic, Google Search Console, keyword performance, search visibility, technical SEO, URL indexing, or LCP, INP, CLS or Lighthouse scores. Also trigger on: "why is my traffic down", "what keywords am I ranking for", "improve my rankings", "check my search console", "SEO audit", "analyze my SEO", "technical SEO", "meta tags", "indexing issues", "crawl errors", "content strategy", "keyword cannibalization", "search intent", "schema markup", "structured data", "URL inspection", "page speed", "performance score", "core web vitals", "lighthouse", or any organic search question. If in doubt, trigger.

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XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size limits, and cross-checks the URLs it lists against reality: non-200 / redirected / noindex / canonicalized-away URLs that shouldn't be in a sitemap, plus indexable pages that are missing from it. Reviews lastmod accuracy, sitemap-index organization, and robots.txt reference. Use this skill whenever the user asks about sitemaps, sitemap errors in Search Console, "sitemap couldn't fetch / has errors", crawl budget, pages not getting indexed, or whether their sitemap is clean. Trigger on: "sitemap", "sitemap.xml", "XML sitemap", "sitemap errors", "sitemap audit", "couldn't fetch sitemap", "crawl budget", "pages not indexed sitemap", "sitemap index", "lastmod", "robots.txt sitemap", or any sitemap/crawl-coverage question. For a full-site SEO audit use /seo-analysis; for broken links use /broken-link-checker.

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Interactive setup wizard for the claude-ops plugin. Installs missing CLIs, configures env vars for each channel (Telegram, WhatsApp, Email, Slack, Notion, Linear, Sentry, Vercel), builds the project registry, and saves user preferences. Run once after installing the plugin or any time to reconfigure.

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Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels.

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Analyze Google Search Console exports or authorized API data to prioritize page improvements. Use for traffic changes, page/query opportunities, indexing evidence, and deciding when to leave recently edited or weakly supported pages alone.

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

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Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断

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Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题

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Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports or setting alerts — use performance-monitor (report or alert mode). 排名追踪/SERP监控

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Use when the user asks to "generate an SEO report", "出月报", "set SEO alerts", or "排名掉了提醒我"; two modes — report builds multi-metric traffic/ranking/authority/content dashboards, and alert configures threshold notifications for future ranking, traffic, technical, backlink, competitor, and AI-visibility changes. Not for raw position-by-position deltas — use rank-tracker. SEO报告/绩效仪表盘/SEO预警/排名监控

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Use when the user asks to "optimize meta tags", "write title tags / meta descriptions", "add Open Graph or Twitter cards", or "generate schema / JSON-LD" for FAQ, HowTo, Article, Product, or LocalBusiness rich-result candidates. Produces title/description options, an OG+Twitter block, and validated JSON-LD for the document head. Not for body copy — use content-writer; not for crawl/index technical issues — use technical-seo-checker. 标题优化/元描述/Schema标记/结构化数据

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