When a LinkedIn prospect connects, updates their status in the master tracker, creates their outreach message file, and generates a ready-to-post comment on their latest post.
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When a LinkedIn prospect connects, updates their status in the master tracker, creates their outreach message file, and generates a ready-to-post comment on their latest post.
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Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use copywriter-skill).
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Use when the user needs to find, prioritize, or engage B2B prospects — defining an ICP, tiering accounts, building or enriching lists, reading buying signals, designing multi-channel cadences, cold calling, LinkedIn outreach, routing inbound leads, or diagnosing weak pipeline generation. Also for live prospecting coaching. Not for closing (use sales-skill), copy (use copywriter-skill), or CAC analysis (use channel-expert).
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Employer Brand Audit — Glassdoor/Indeed review analysis, LinkedIn company page assessment, career site evaluation, employee testimonials, competitiveness vs other employers
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Create, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, or Mastodon.
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Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.
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Use this skill whenever the user wants to create, improve, rewrite, review, tailor, or ATS-optimize a PRODUCT MANAGER resume or CV. Triggers include any mention of 'PM resume', 'product manager resume', 'product resume', 'PM CV', 'product management CV', plain-language asks like 'create my resume', 'build my CV', 'optimize my resume', 'review my resume', 'make it ATS-friendly', 'tailor my resume to this job description', 'help me get hired', the Spanish terms 'hoja de vida' or 'curriculum vitae', or a request to turn product/PM experience into a resume, quantify product impact, write PM bullet points, or prepare a resume for an APM, PM, Senior, Lead, Group, Director of Product, Head of Product, or CPO application. Also use for AI Product Manager, Growth PM, Platform/Technical PM, and Product Owner resumes. Do NOT use for engineering-only resumes, LinkedIn rewrites, portfolios, or cover letters unless the resume is the main deliverable.
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Write high-converting ad copy for Facebook, Google, LinkedIn, and TikTok ads. TRIGGERS - Use when user wants ad copy, paid media creative, or advertising text for any platform.
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Founder Brand And Thought Leadership Specialist. Use to define founder IP territory, create content systems for X and LinkedIn, and turn founder experience into audience, distribution, and credibility.
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Set up a slushpile workspace. Ingests an existing resume or LinkedIn export, interviews the user to fill the gaps, then writes profile.md, preferences.yaml, and stories.md. Run once per workspace, before any other slushpile skill.
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Build a candidate sourcing strategy and outreach pipeline. Use when the user says "where do I find candidates for this role", "build a sourcing plan", "write a cold outreach message", "we're not getting enough applicants", "our pipeline is dry", "help me find passive candidates", "write a LinkedIn message", or wants to increase the volume or quality of candidates in the funnel - even if they don't explicitly say "sourcing strategy". Also use when a recruiter needs to go beyond job postings to find talent.
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Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/. For a short-form post, see linkedin-post. For the newsletter, see newsletter-writer. For improving an existing draft, see copy-review.
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Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or worker failure, missing-platform weighting, beta-feature eligibility and scoring, spend audits, tracking audits, or prioritized opportunities and risks.
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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
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Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
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Reorganize the user's X and LinkedIn network with review-first pruning, add/follow recommendations, and channel-specific warm outreach drafted in the user's real voice. Use when the user wants to clean up following lists, grow toward current priorities, or rebalance a social graph around higher-signal relationships.
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Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
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Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky. Adapts content per platform using content-engine patterns. Never posts identical content cross-platform. Use when the user wants to distribute content across social platforms.
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MUST USE when user wants to research/search/look up/find anything on the internet — e.g. "research this topic", "do a deep dive on X", "search the web for X", "see what people say about X", "look this up". Also MUST USE when user mentions any platform or shares any URL/link: Twitter/X, Reddit, Facebook, Instagram, YouTube, GitHub, Bilibili, XiaoHongShu, Xiaoyuzhou Podcast, LinkedIn/jobs/recruiting, V2EX, Xueqiu (stocks), RSS. 15 platforms, multi-backend routing (OpenCLI / per-platform CLIs / APIs). Zero config for 6 channels. Run `agent-reach doctor --json` to see which backend serves each platform right now. NOT for: writing reports/analysis/translation (this skill only FETCHES internet content); posting/commenting/liking (write operations); platforms that already have a dedicated skill installed (prefer that skill).
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Autonomous advertising operations framework for AI agents managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic.
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Schedule and manage social media posts across Instagram, X (Twitter), Bluesky, TikTok, Threads, LinkedIn, Facebook, Pinterest, and YouTube using the AdaptlyPost API. Use when the user wants to schedule social media posts, manage social media content, upload media for social posting, list connected social accounts, check post status, cross-post content to multiple platforms, or automate their social media workflow. AdaptlyPost is a SaaS tool — no self-hosting required.
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Extract and analyze competitor ads from ad libraries (Facebook, LinkedIn, etc.) to understand messaging strategies, pain points highlighted, and creative approaches that resonate with audiences.
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Professional CV and resume builder transforming career narratives into ATS-optimized, multi-format resumes. Integrates with career-biographer for data and competitive-cartographer for positioning. Generates PDF, DOCX, LaTeX, JSON Resume, HTML, and Markdown. Activate on 'resume', 'CV', 'ATS optimization', 'job application'. NOT for cover letters, portfolio websites (use web-design-expert), LinkedIn optimization, or interview preparation.
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Deep enrichment for community-sourced enterprise PROSPECTS (the 🎯 Prospective enterprise customers subsection). For each prospect, resolve their LinkedIn from their GitHub self-linked accounts FIRST (search only if none is self-linked), verify the employer matches, capture their full name, then list the company website + company size (ARR / latest funding round / employee count). Runs as a general-purpose subagent (many web searches) so the orchestrator's context stays small. Invoked by weekly-report (enterprise section) and the enterprise skill.
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