263건 · 관련도순
Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.
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Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.
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Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.
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For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.
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Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's paid strategy.
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End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.
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Use when a Roblox game sells something or plans live ops: Developer Products, game passes, experience subscriptions, Roblox Plus perks, ProcessReceipt or BindReceiptHandler, "bought it but didn't get it", a purchase granted twice, shop UI prices, eggs, crates or loot boxes with odds (paid random items, PolicyService), rewarded video ads, AnalyticsService funnels, economy or custom events, ConfigService live config, A/B experiments, price optimization or regional pricing, game thumbnails and icons, play-through rate, Creator Rewards, Ads Manager campaigns, or a launch and update plan.
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When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
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When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
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Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.
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Talent acquisition across recruiting strategy, sourcing, interviews, and hiring analytics. Use when writing job descriptions, designing interview scorecards, analyzing hiring funnels, or improving offer acceptance rates.
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Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization
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Data analysis across SQL, visualization, statistics, and reporting. Use when writing SQL queries, building dashboards, performing cohort or funnel analysis, running hypothesis tests, or presenting data-driven recommendations.
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Analyze event logs, clickstreams, user paths, product funnels, retention, behavioral segments, transition graphs, step matrices, sequence patterns, and customer journeys using Retentioneering. Use when the user provides CSV, Parquet, pandas, or database event data containing user, event, and timestamp columns, or asks why users convert, churn, loop, abandon a flow, or follow particular product paths. Do not use for qualitative journey-mapping workshops or aggregate website traffic without user-level event sequences.
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Build a content calendar: topics by platform and date, pillar and funnel tags. "plan next month's content"
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Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention, LTV, ARPU, App Store Connect analytics, AARRR funnel analysis, cohort analysis, and diagnostic decision trees. Use when user wants to understand their metrics, diagnose problems, or build a data-driven growth plan.
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Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
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Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).
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Applies Steve Blank's Customer Development methodology from The Four Steps to the Epiphany. Use when a startup is searching for customers and a business model before scaling. Covers Customer Discovery, Customer Validation, Customer Creation, and Company Building. Triggers include 'we built it but no one's buying', 'should we hire salespeople yet', 'how do we find our first customers', 'we're burning cash and sales aren't scaling', 'are we in a new or existing market', 'when do we scale'. NOT for companies that have already crossed the chasm into mainstream (use Crossing the Chasm instead), not for optimizing an existing sales funnel, not for product development methodology (this is its companion, not replacement).
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Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.
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Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic clusters", "editorial calendar", "content calendar", "pillar page", "content roadmap", "buyer journey content", "content funnel", "content mapping".
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Use when logging analytics events, setting user properties, configuring default event parameters, building funnels, or adding screen-view tracking.
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Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.
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Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder from free to low to mid to high ticket, pricing psychology, inbound versus outbound outreach, and brand deal and sponsorship negotiation, with tax and legal variants for US LLC, EU per country, SEA Pte Ltd, and LATAM MEI. Trigger on 'monetize my personal brand', 'offer ladder', 'launch my course', 'coaching packages', 'sponsorship rates', 'I have an audience and no income'. Not for — a company product offer, see `31-offer-design-global` and `17-pricing-strategy-global`; the strategy that comes first, see `23-personal-brand-strategy-global`; running the community, see `28-community-building-global`.
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