'copy' 검색 결과

Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分

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Use when the user asks to "make everyone tell the same story", "write our elevator pitch ladder", or "build a spokesperson Q&A and approved boilerplate pack"; derives from the narrative-registry canon, message house, and brand voice a repeatable enablement kit — an elevator ladder (10-second / 30-second / 2-minute), a spokesperson Q&A (tough questions with on-canon answers), an approved boilerplate/bio pack (25 / 50 / 100-word), and a do/don't language sheet — so sales, support, founders, and partners repeat one consistent story. Not for the launch-day runbook — use launch-day-conductor; not for finished per-channel copy — use content-writer or each discipline creative builder; not for launch-window battle cards — use sales-enablement-kit; this kit never adjudicates a claim. 叙事赋能包/电梯梯度/发言人问答/审定样板/该说不该说

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When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

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When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.

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Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事

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Use when the user asks to "register this claim", "log our current offers", or "where is the proof for this figure"; curates claim wording, evidence, disclosures, terms, review dates, and live offers through the append-only claims event stream. Not for scoring claim vetoes — use the relevant auditor; not for writing ad copy — use ad-creative-builder. 广告声明台账/优惠信息登记/证据溯源

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Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. 叙事落地/逐面消息一致/创意交接简报/画布传导

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Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单

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Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

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Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

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Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值

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Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列

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Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

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Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

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Generate and iterate paid-ad creative systems: angles, hooks, copy, concepts, variants, fatigue management and test matrices.

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Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules plus approved and banned terms) that seeds the narrative-registry canon and that every channel's voice adaptation points up to. Not for per-platform voice adaptation — use channel-registry's voice-dossier; not for finished copy or blog posts — use content-writer; not for the message hierarchy itself — use message-system-architect; not for claim adjudication — use offer-claims-registry. 品牌语气/词汇表/命名税/禁用词/品牌语言规范

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Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, marketing automation platform setup, and cold-email sending infrastructure — secondary sending domains, SPF/DKIM/DMARC, and domain warmup. Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, email automation, lead scoring, marketing automation, our emails are going to spam, SPF, DKIM, DMARC, sender reputation, sending domain, cold email domains, domain warmup, mailbox setup, blacklist, bounce rate.

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Diagnose MSBuild build performance bottlenecks using binary log analysis. Only activate in MSBuild/.NET build context. USE FOR: identifying why builds are slow by analyzing binlog performance summaries, detecting ResolveAssemblyReference (RAR) taking >5s, Roslyn analyzers consuming >30% of Csc time, single targets dominating >50% of build time, node utilization below 80%, excessive Copy tasks, NuGet restore running every build. Covers timeline analysis, Target/Task Performance Summary interpretation, and 7 common bottleneck categories. Use after build-perf-baseline has established measurements. DO NOT USE FOR: establishing initial baselines (use build-perf-baseline first), fixing incremental build issues (use incremental-build), parallelism tuning (use build-parallelism), non-MSBuild build systems. INVOKES: binlog MCP server tools (overview, errors, search, items, properties); falls back to dotnet msbuild binlog replay + grep/cat when the MCP is unavailable.

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Detects long-lived objects (caches, listeners, singletons) that capture an entire enclosing scope via closures/environment capture, keeping large arrays or buffers alive, and proposes copying only the needed fields.

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Audit OpenClaw frontend code and rendered interfaces for Carapace drift, token misuse, primitive reimplementation, accessibility problems, responsive defects, and off-brand copy. Use for design reviews, compliance checks, or scheduled audit-and-fix workflows.

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Use when inspecting, configuring, uploading, downloading, copying, synchronizing, deleting, sharing, or diagnosing ByteCloud TOS object storage resources with tos-cli.

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Use when inspecting, configuring, uploading, downloading, copying, synchronizing, deleting, sharing, or diagnosing Volcengine TOS object storage resources with ve-tos-cli.

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Normalize skills already in the tree using ls/docs/SKILL_NORMALIZATION.md: documents first, tooling second, with user choice for platform-specific skills. Use when normalizing one or more skills in ls/skills/ after import, copying, or batch review.

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