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Plan shoot-ready Amazon product photography, listing image sets, infographics, lifestyle scenes, and production briefs. Use when a seller asks for an Amazon photo shot list, creative direction, image-pack plan, photography budget, DIY-versus-done-for-you decision, or handoff to a photographer or image-generation workflow. Do not use for listing copy or image-only performance auditing.

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META skill — build the largest possible qualified lead list for any request, end to end. Orchestrates discovery (Prospeo + GetLeads + Blitz + Google Maps + lookalike snowball from /list-expander), AI qualification with live-website verify, uncapped contact pull (GetLeads → Blitz → Prospeo), and provider emails (GetLeads/Blitz/Prospeo) validated with MillionVerifier before sending. Use for any "build me a list", "get me leads for X", "find everyone who...", client list request, or campaign list build. Starts with a 7-line intake brief; outputs to Postgres, Google Sheet, and/or CSV (asks which).

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Decides which named technologies a company actually runs on its website, verified against the live site. Triggers on "find companies using Shopify", "they're on HubSpot", "tech stack targeting", "technographics", "who uses Klaviyo", "companies running WordPress". Outputs a per-domain verdict (tech_confirmed plus the verified stack and its evidence); the copy-ready clause is OFF by default and runs only when the operator asks for one.

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Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.

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Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.

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Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

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Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.

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Use when conversion TRACKING must be set up or fixed before spending — Meta Pixel and Conversions API, Google Ads conversions with Enhanced Conversions, GA4, TikTok Pixel and Events API, server-side GTM, consent mode for GDPR and CCPA, UTM conventions, iOS ATT attribution windows, and a pre-launch verification checklist. Trigger on 'tracking setup', 'pixel setup', 'CAPI', 'GA4 events', 'conversions are not being recorded', 'Meta and Shopify numbers do not match'. Also use when launch is imminent and nothing has been verified. Not for — auditing a live account broadly, see `21-ads-audit-global`; analyzing data once it flows, see `13-data-analysis-global`; the campaign hierarchy, see `52-account-structure-global`.

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Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

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Use when raw data exists — Meta, Google, TikTok, GA4, Shopify, a CRM export, or a spreadsheet — and has to become insight and decisions: descriptive, diagnostic, predictive, and prescriptive layers, cuts by channel, campaign, creative, audience, and time, cohorts, and a decision log. Trigger on 'analyze this data', 'read these numbers for me', 'what does this export say', 'pull insight from GA4', 'cohort analysis', 'here is the spreadsheet'. Also use when the user pastes a table and asks what it means. Not for — diagnosing ad root cause, see `03-performance-eval-global`; writing the report a stakeholder reads, see `07-marketing-report-global`; auditing account setup, see `21-ads-audit-global`.

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Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.

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Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.

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Code-only motion design pipeline (no After Effects) for Raphaël / Howseen: launch films, showreels, product promos, LinkedIn/X videos, meme clips. Use when asked to make a motion design video, a promo/launch film, a showreel, "remake this video", a video from a prompt (e.g. "make a 15s motion graphics video…"), to change a video's music/SFX, or to prepare memes for posts. Covers the brief → beat map → stills → seek(t) HTML engine → Playwright render → ffmpeg → music/SFX → QA flow, plus asset sourcing (Mixkit, Pexels, Unsplash, svgl, 21st.dev) and every gotcha hit so far.

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从 getdesign.md 下载知名品牌/网站的设计系统文档（DESIGN.md），为前端开发提供风格参考。当需要为项目选择或应用某个品牌的设计系统风格时使用此技能。

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Diagnoses why your product team ships slowly and produces a velocity plan with a baseline, a bottleneck map, the top 3 interventions and a stop-doing list. Use it when you say 'we're too slow', 'how do we ship faster', 'projects keep slipping', 'too many meetings', 'approvals take forever', 'our releases are scary', 'velocity', 'cycle time', 'we hired more people and nothing got faster' or 'AI made coding fast but we still ship slowly'. Draws on 226 Lenny's Podcast guests including Farhan Thawar, Nicole Forsgren and Melissa Perri.

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Discover and extract sitemaps from any website using SitemapKit. Use this skill whenever the user wants to find pages on a website, get a list of URLs from a domain, audit a site's structure, crawl a sitemap, check what pages exist on a site, or do anything involving sitemaps or site URL discovery — even if they don't explicitly say "sitemap". Requires the sitemapkit MCP server configured with a valid SITEMAPKIT_API_KEY.

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Operating SOP for DSPy (Stanford NLP) — the declarative framework for "programming, not prompting" language models. Activate when the user says any of: "use DSPy", "compile a prompt", "optimize prompts/programs", "MIPRO/MIPROv2", "BootstrapFewShot", "GEPA", "Signatures + Modules", "teleprompter", "auto-tune prompts for a different LM", or whenever a brittle hand-crafted prompt pipeline needs to be turned into a *compiled*, measurable, swappable program. Do NOT activate for one-shot prompt tweaks, no-metric exploratory work, or pipelines where prompts must remain human-authored verbatim — use raw prompting or LangChain templates instead.

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Optimize provider selection, routing, and credit usage across 150+ enrichment sources for company/contact intelligence.

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Use when analyzing an existing TypeScript or JavaScript codebase to decide where and how to introduce Inngest. Covers repository discovery, framework and package detection, finding durability gaps in HTTP handlers, webhooks, cron jobs, queues, long-running jobs, AI agents, Agent Evals, polling loops, eval loops, and side-effect-heavy code, then producing and implementing an incremental integration plan.

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Anti-slop frontend skill for landing pages, portfolios, and redesigns. The agent reads the brief, infers the right design direction, and ships interfaces that do not look templated. Real design systems when applicable, audit-first on redesigns, strict pre-flight check.

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Build animations for Expo and React Native only, using Reanimated, Gesture Handler, Expo Router, and expo-haptics. Use when the target runtime is an Expo or React Native app. Do not use it for Core Next.js web motion; use `animate` for web. Only runs when explicitly invoked; it does not trigger on its own.

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Answers business questions about the user's own spreadsheet or data export (CSV, TSV, XLSX from a CRM, Shopify, Stripe, QuickBooks, ad platforms, HR or payroll systems) correctly and auditably. Profiles every file first (grain, duplicate keys, embedded Grand Total rows, text-stored numbers, mixed currencies, UTC timestamps, Excel serial dates, hidden rows), states the metric definition used, computes every number in SQL or pandas instead of mental math, checks joins for fan-out, reconciles to a known total, and returns the query, filters, row counts, and rows behind the answer. Use this whenever the user says "analyze this spreadsheet", "how many...", "what's the total in this export", "which customers...", "pivot this", "revenue by month", "top 10", "what's our churn/MRR/AOV", or asks any question about their data, CSV, or Excel file, even a quick one. Also use when they ask to change values in a data file.

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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

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Git expert combining atomic commits, rebase/squash, and history search (blame, bisect, log -S). Use for any git operations requiring structured commit strategies, history rewriting, or code archaeology. Triggers: 'commit', 'rebase', 'squash', 'who wrote', 'when was X added', 'find the commit that'.

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