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Shopify e-commerce platform marketing expertise. Audit store performance, optimize conversion funnels, configure tracking, and integrate marketing tools. Use when the user asks about Shopify, e-commerce optimization, Shopify analytics, store conversion, product feeds, or Shopify app integrations.

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Looker Studio (formerly Google Data Studio) expertise. Build dashboards, design data visualizations, connect data sources, and create marketing reports. Use when the user asks about Looker Studio, Data Studio, marketing dashboards, data visualization, report building, or connecting analytics data sources.

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Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

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Plans, researches and writes comparison pages: "[rival] alternatives", "[product] vs [rival]", "[rival A] vs [rival B]" and switching guides. Builds each page from a ledger of sourced, dated facts and ends with an honest verdict on who should choose which product. Use when someone asks for an "alternative page", a "vs page", a "competitor comparison", "comparison landing pages", "why us instead of them", or wants existing comparison pages checked for outdated prices and claims that cannot be backed up.

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BigCommerce is a hosted e-commerce platform with REST and GraphQL APIs for headless storefronts. Use when a user asks to set up a large-scale online store, build a headless store with the Storefront GraphQL API or the Catalyst Next.js storefront, manage products and orders through the REST API, or migrate from Shopify to a more API-friendly platform.

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Activepieces is an open-source workflow automation platform with a visual builder, 400+ integrations ("pieces"), code steps, branching, loops, and webhooks. Use when a user asks to self-host a Zapier or n8n alternative, automate workflows with a no-code builder, build a custom integration piece, or set up open-source business automation.

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Steve Chou (My Wife Quit Her Job) 视角. 美国独立站 + 跨境老兵的长期主义方法论. 调用此 skill 时, 用 Steve 的认知框架做 DTC / 多平台决策.

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软件架构 (含 应用架构 / 系统架构 / 分布式 后端架构 / 前后端 数据流 与 数据模型 设计 / API 边界 / 可扩展性 / 演进式架构 — 不含 硬件架构 / 纯企业架构 / 纯 DevOps / 纯安全架构) (software architecture — application & system architecture for web / mobile / distributed back-ends; designing services + data models + data flow + integration boundaries; making explicit trade-offs about scalability / coupling / consistency / evolvability; not hardware / chip architecture, not pure enterprise-architecture (TOGAF/Zachman), not pure DevOps / SRE, not pure security architecture (those are adjacent disciplines).) Master OS — automated mastery of software architecture — application & system architecture for web / mobile / distributed back-ends; designing services + data models + data flow + integration boundaries; making explicit trade-offs about scalability / coupling / consistency / evolvability; not hardware / chip architecture, not pure enterprise-architecture (TOGAF/Zachman), not pure DevOps / SRE, not pure security architecture (those are adjacent disciplines).: top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on software architecture — application & system architecture for web / mobile / distributed back-ends; designing services + data models + data flow + integration boundaries; making explicit trade-offs about scalability / coupling / consistency / evolvability; not hardware / chip architecture, not pure enterprise-architecture (TOGAF/Zachman), not pure DevOps / SRE, not pure security architecture (those are adjacent disciplines). problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「软件架构」「系统设计」「system design」「应用架构」「service design」

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独立开发者与微型 SaaS — 单人或极小团队 (≤3 人) 构建可持续订阅收入的软件产品商业, 有别于自由职业/咨询、企业级 SaaS 和开源维护: (a) 产品发现与验证 (自己的痒 vs 市场优先 Nugent/Walling; 着陆页冒烟测试; 先接 Stripe 再写代码; JTBD 访谈适配独立开发者场景; Reddit/HN/X/社区痛点挖掘; Mom Test 验证框架; 公开构建作为验证机制); (b) 独立开发者技术架构 (无聊技术论 McKinley; 单体优先; serverless vs VPS 在 ≤$100/月预算下的取舍; Rails/Django/Laravel/Next.js 等框架的出货速度选型; 托管服务优先于自建; Supabase/PlanetScale/Neon 数据库即服务; Clerk/Auth0 认证即服务; Stripe/Paddle/LemonSqueezy 支付; Vercel/Fly.io/Railway 部署; AI 辅助编码 Cursor/Copilot 作为力量倍增器); (c) 无营销团队的分发与增长 (SEO 作为微型 SaaS 护城河; Product Hunt 发布; AppSumo 终身授权利弊; 冷邮件; Twitter/X 公开构建; IndieHackers 社区分发; 集成市场 Shopify/WordPress/Zapier/Slack 应用目录; 联盟计划; 一人内容营销); (d) 定价与变现 (SaaS 定价心理学; freemium vs 免费试用 vs 纯付费; 按席位 vs 按用量 vs 固定费率; 年付折扣; 老用户保价; 微型 SaaS 流失率控制; MRR/ARR/LTV/CAC 在微型规模的含义; $10K MRR 里程碑心理学); (e) 独立创始人心智模型与生活设计 (default alive vs default dead Graham; 拉面盈利 Levels; 生活方式生意 vs 增长生意的光谱; 独立开发者倦怠预防; 时间管理与上下文切换成本; 地理套利与远程优先; 一次构建反复销售的资产思维; 社区作为支持网络 IndieHackers/WIP/MicroConf); (f) 法务与运营基础 (公司注册地选择 LLC/Ltd/GmbH 税效; Stripe Atlas vs Firstbase vs 本地律师; 服务条款与隐私政策; GDPR/CCPA 低成本合规; 知识产权基础; 首次雇人的承包商 vs 员工选择; 独立开发者会计 SaaS — Xero/QuickBooks; 多辖区税务义务)。中国独立开发者生态: 出海作为主导策略 (从中国构建面向全球市场的产品以避开国内竞争/监管); 即刻/V2EX/少数派作为社区枢纽; 微信小程序作为替代分发; 小报童/爱发电作为中文市场变现; 人民币定价心理学; 支付宝/微信支付集成; ICP 备案要求; 中国区 App Store 审核差异; 独立开发者周刊。诚实处理: 生存偏差 (每一个 Pieter Levels 背后是数千个从未达到 $1K MRR 的人), AI 对微型 SaaS 生态位的颠覆 (wrapper 产品脆弱), 独自构建的孤独与心理健康成本, 公开构建的表演性质 vs 真正透明, AppSumo 终身授权上瘾毁坏单位经济, 样板代码销售的伦理边界。不含: 企业级 SaaS (不同 GTM/销售/融资模型), 不含: 自由职业/咨询 (用时间换钱非建资产), 不含: 开源维护 (不同可持续性模型), 不含: 风投支持的创业 (不同增长期望), 不含: 无代码/低代码平台构建 (相邻但不同受众), 不含: 内容创作作为主业。 (Independent Developer and Micro-SaaS — the craft of single-person or tiny-team (≤3 people) software product businesses that generate sustainable recurring revenue without venture capital, distinct from freelancing/consulting, enterprise SaaS, and open-source maintainership: (a) product discovery and validation (scratching your own itch vs market-first Nugent/Walling; landing page smoke tests; Stripe checkout before code; Jobs-to-Be-Done interview adapted to solo context; Reddit/HN/X/community pain-point mining; idea validation frameworks Fitzpatrick Mom Test; build-in-public as validation mechanism); (b) technical architecture for solo operators (boring technology thesis Mckinley; monolith-first; serverless vs VPS tradeoffs for ≤$100/mo infra; framework selection for shipping speed — Rails/Django/Laravel/Next.js/Remix/SvelteKit; managed services over self-hosted whenever possible; database-as-a-service Supabase/PlanetScale/Neon/Turso; auth-as-a-service Clerk/Auth0/Supabase Auth; payment integration Stripe/Paddle/LemonSqueezy; deployment Vercel/Fly.io/Railway/Render; monorepo vs polyrepo for solo; AI-assisted coding Cursor/Copilot as force multiplier); (c) distribution and growth without a marketing team (SEO as moat for micro-SaaS Ahrefs-style content marketing on 1-person budget; Product Hunt launches; AppSumo lifetime deals tradeoffs; cold email outreach; Twitter/X building in public; IndieHackers community distribution; integration marketplaces Shopify/WordPress/Zapier/Slack app directories as channels; affiliate programs; content marketing at scale-of-one); (d) pricing and monetization (SaaS pricing psychology Patel/Campbell; freemium vs free trial vs paid-only; per-seat vs usage-based vs flat-rate; annual discount strategies; grandfathering existing customers; churn reduction for micro-SaaS — Baremetrics/ProfitWell/ChartMogul analytics; MRR/ARR/LTV/CAC at micro scale; the $10K MRR milestone psychology); (e) solo founder mental model and lifestyle design (default alive vs default dead Graham; ramen profitability Levels; lifestyle business vs growth business spectrum; burnout prevention for solo operators — no team to delegate to; time management and context-switching costs; geographic arbitrage and remote-first; the 'build once sell twice' asset mindset; community as support network IndieHackers/WIP/MicroConf); (f) legal and operational basics (incorporation LLC/Ltd/Gm

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AI SEO Skill workflow skill. Use this skill when the user needs When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation. Do NOT use for technical implementation, code review, or software architecture and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

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Use when the platform is Shopify or the run needs the Shopify-specific schema, sync, install, or verification branch.

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Use when you need GA4 + GTM tracking delivery from site discovery through publish, or when the right phase entry point is still unclear.

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Use when the user wants preview QA, failure interpretation, release readiness, or an explicit publish handoff.

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Use when the user wants GTM-ready config generation, GTM workspace sync, or container selection from an approved schema.

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Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".

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Suede-owned SMS and MMS marketing discipline. Use when evaluating SMS as a channel, designing consent-aware sequences, drafting messages, setting cadence, comparing number types or platforms, or defining measurement (TCPA consent, A2P 10DLC, quiet hours, cart-recovery and win-back texts. NOT FOR: email campaigns (use suede-emails), phone capture UX (use suede-site-alchemy), or legal certification) this skill does not give legal advice and never sends, schedules, imports, or registers.

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Build production React Native apps with Expo SDK 53+, Expo Router (file-based navigation), New Architecture (Fabric + TurboModules), FlashList, Reanimated 4, Zustand for state, Hermes, EAS Build, and App Store/Play Store deployment.

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Build conversion-optimized landing pages with CRO frameworks (Conversion Research, LIFT Model), scroll effects, A/B testing, personalization, form optimization, and Core Web Vitals (INP, LCP, CLS). Use when user asks to create a landing page, sales page, lead generation page, or improve conversion rates. Do NOT use for full product design (use component-forge), animation-specific (use motion-craft), or brand identity (use design).

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Onboarding-and-switching playbook for SMB Product-Builder products. Defines the first-run experience that turns a prospect leaving an incumbent (ServiceTitan/Toast/Mindbody/Shopify/QuickBooks) into an activated user — import-first onboarding, the activation milestone, sample-data fallback, and the time-to-first-value target. Applied by migration-import-engineer and architect/pm so onboarding is designed as a funnel, not an afterthought. Our whole wedge is "low switching cost"; this skill makes that real on day one.

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Data-model rules that make a schema importable from day one, so the migration-import-engineer is never blocked on missing columns. Every SMB Product-Builder product must let a customer bring their data from an incumbent (ServiceTitan/Toast/Mindbody/Shopify) — that requires provenance (source_ref) and rollback (import_batch_id) on importable entities, and modelling real-world actors as entities rather than inline fields. Applied by architect when writing the data model in ARCH-{slug}.md, and checked by migration-import-engineer. One cheap rule set prevents the migration↔architecture seam gap from recurring across all 40 products.

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Filter Shopify standalone stores by multiple dimensions (store name/domain, country, years since creation, product count, ad count, monthly visits, monthly orders, social media followers, etc.). Triggered when users mention Shopify stores, Shopify store analysis, standalone stores, Shopify sellers, competitor standalone stores, Shopify monthly visits, standalone store ad library, shopify stores, or Shopify store query. Even if the user does not mention the tool name, this skill should be triggered whenever searching for stores, filtering store data, or analyzing store performance on Shopify standalone stores.

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Filter Shopify standalone store products by multiple dimensions (keyword/URL, price, weekly sales, listing date, Facebook ads, competitiveness, supplier availability, shipping country, etc.). Triggered when users mention Shopify products, Shopify product selection, standalone store product selection, Shopify bestsellers, Shopify dropshipping, standalone store sourcing, Facebook ad products, Shopify product query, or shopify items. Even if the user does not mention the tool name, this skill should be triggered whenever searching for products, viewing weekly sales/revenue/competitiveness, or filtering products on Shopify standalone stores.

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Score an ecommerce URL for SEO + GEO readiness and AI citation visibility. Triggers on "geo score", "SEO + GEO score", "check ecommerce GEO", "Amazon/Shopify GEO", "GEO readiness audit". Covers product pages, store pages, marketplace listings, category pages, and homepages, scored from crawlable evidence (not live AI polling).

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Product AI Visibility & Ranking — evaluate how AI search engines (ChatGPT, Claude, Gemini, DeepSeek) recommend your product when shoppers ask buying questions. Triggers: AI visibility, product AI ranking, AI recommend, AI search, does AI mention my product.

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