'competitor-research' 검색 결과

Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. Inside: 4-step research framework (website → social → traffic → ad spend) · 3-version Wayback evolution analysis · X/Twitter propagation-chain mapping · growth-flywheel 6-stage scoring · KOL identification · content-effectiveness ranking · ICP + freemium pricing teardown · self-check checklist. New in 1.2: time-machine competitor archaeology — Google date-range search back to pre-fame years, star-history launch-day reconstruction (AppFlowy ~40-channel zero-budget launch teardown), competitor funding news as a launch-timing signal, and the "open source alternative" positioning play. Sourced from first-hand founder interviews (AFFiNE co-founder, 2026-04, self-reported figures marked). 🇨🇳 你的竞品刚刚爆了。你完全不知道他们怎么做到的。该拆官网？盯社媒？画增长飞轮？这份 SOP 给你从 Wayback Machine 快照到 X/Twitter 传播链路还原到飞轮六阶段评分的完整方法论。基于 150+ AI 创业公司竞品分析实战，含 Lovable 完整案例。 🇯🇵 競合が突然バズった。どうやって成長したか全く分からない。このSOPは、Waybackスナップショットからツイッター伝播チェーン分析、フライホイール6段階スコアリングまでの完全な競合調査フレームワークを提供します。150以上のAIスタートアップ分析から構築。 🇰🇷 경쟁사가 갑자기 폭발적으로 성장했습니다. 어떻게 그렇게 빨리 성장했는지 모릅니다. 이 SOP는 Wayback 스냅샷부터 X/Twitter 전파 체인 분석, 플라이휠 6단계 스코어링까지 완전한 경쟁사 조사 프레임워크를 제공합니다. 150개 이상의 AI 스타트업 분석에서 구축. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "竞品调研" | "竞品分析" | "增长飞轮" | "传播链路" | "競合分析" | "경쟁사 분석" | "social media teardown" | "Twitter propagation" | "content strategy analysis"

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Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI startup competitive analyses including the Lovable case study (4.3M views, 229K impressions launch day). By @WeiYipei. What's inside: • 4-step research framework (website teardown → social media → traffic sources → ad spend) • 3-version website evolution analysis (V1 / Beta / Launch via Wayback Machine) • X/Twitter propagation chain mapping (4-phase model + single-post teardown template) • Growth flywheel 6-stage scoring system (Activation → Referral → Acquisition → Retention → Revenue → Product) • KOL identification framework (Traffic King / Topic Starter / Mindset Shifter) • Content effectiveness ranking (validated: Visual Demo > User Story > Competitor Comparison) • ICP deep analysis template + Freemium pricing teardown • Complete self-check checklist 🇨🇳 你的竞品刚刚爆了。你完全不知道他们怎么做到的。该拆官网？盯社媒？画增长飞轮？这份 SOP 给你从 Wayback Machine 快照到 X/Twitter 传播链路还原到飞轮六阶段评分的完整方法论。基于 150+ AI 创业公司竞品分析实战，含 Lovable 完整案例。 🇯🇵 競合が突然バズった。どうやって成長したか全く分からない。このSOPは、Waybackスナップショットからツイッター伝播チェーン分析、フライホイール6段階スコアリングまでの完全な競合調査フレームワークを提供します。150以上のAIスタートアップ分析から構築。 🇰🇷 경쟁사가 갑자기 폭발적으로 성장했습니다. 어떻게 그렇게 빨리 성장했는지 모릅니다. 이 SOP는 Wayback 스냅샷부터 X/Twitter 전파 체인 분석, 플라이휠 6단계 스코어링까지 완전한 경쟁사 조사 프레임워크를 제공합니다. 150개 이상의 AI 스타트업 분석에서 구축. Triggers: "competitor research" | "competitive analysis" | "competitor analysis" | "growth flywheel" | "market research" | "竞品调研" | "竞品分析" | "增长飞轮" | "传播链路" | "競合分析" | "경쟁사 분석" | "social media teardown" | "Twitter propagation" | "content strategy analysis"

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Research competitor products, launch history, and acquisition evidence from public sources or supplied materials. Use when evaluating growth claims, comparing competitors, or choosing growth experiments. Produces a cited brief that separates observations, attributed claims, estimates, and hypotheses.

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Research competitors - products, pricing, team, funding, and strategy

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When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

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Use when positioning needs defining or sharpening — a statement built on Promise, Proof, and Path, a differentiation matrix against competitors, category entry points, a three-level message hierarchy, and tagline directions. Trigger on 'positioning', 'positioning statement', 'what makes us different', 'USP', 'why should customers choose us over them', 'we sound the same as everyone else'. Also use when the user can list features but not a reason to pick them. Not for — competitor teardown research, see `08-competitor-research-global`; how the brand sounds in writing, see `35-brand-voice-global`; the offer and its value stack, see `31-offer-design-global`; the launch built on it, see `59-go-to-market-global`.

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Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.

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Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.

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Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.

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Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research", "ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who should we target". Run after /company-context. Not for competitor analysis (use /competitor-research) or call transcript patterns (use /win-loss).

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Researches one B2B SaaS competitor across 13 dimensions (company, product, ICP, pricing, reviews, content, launches, search and AI visibility, tech stack, hiring, go-to-market, social, paid ads) and writes a sourced dossier with an executive summary, a threat level, strengths and weaknesses, and a data gaps section. Run it once per competitor, then compare. Triggers: "competitor analysis", "competitor research on", "what is [competitor] doing", "compare us to", "competitive landscape", "battlecard prep". Run after /company-context and /icp-research. Not for researching your own company (use /company-context).

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Analyses sales call transcripts (and churn or renewal calls) to find why deals are won, lost, kept or churned. Reads each call across six dimensions (product, messaging, sales process, pricing, competition, customer context), pulls verbatim quotes with the speaker named, counts how often each pattern appears, and writes findings with recommendations. Works with any recorder export or pasted text. Triggers: "win/loss analysis", "why do we lose", "why do we win", "analyse these sales calls", "lost deals", "churn analysis", "objection patterns". Feeds /positioning and /messaging. Not for general meeting summaries or competitor research (use /competitor-research).

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Researches a company from its website and public sources and writes a company profile: what it sells, who buys it, traction, funding, team, hiring, tech stack, key people, red flags and the gaps you still need to fill, every claim tagged with a source and a confidence level. Use it as the first file in a marketing context folder, or to prep a discovery call or qualify a prospect. Triggers: "company research", "company background", "company context for", "qualify this prospect", "discovery call prep", "account brief", or a company URL handed over for research. Not for competitor analysis (use /competitor-research) or customer profiles (use /icp-research).

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Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]

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Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"

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Compares a group of companies by products, positioning, market focus, and differentiators. Use when the user provides several company records and wants a structured competitive comparison.

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