App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

Initial Assessment

Check if app-marketing-context.md exists in the project root or .claude/ directory.

If it exists: Read it and ask if the user wants to update any section.

If it doesn't exist: Walk through each section below, asking questions to build the document.

Context Document Structure

Create app-marketing-context.md with these sections:

1. App Overview

## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]

2. Value Proposition

Ask the user:

1. What problem does your app solve?
2. Who is your ideal user? (demographics, behavior, needs)
3. What makes your app different from alternatives?
4. What is your one-sentence elevator pitch?

## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]

3. Competitive Landscape

Ask the user:

1. Who are your top 3-5 competitors?
2. What do they do well?
3. Where do they fall short?

## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |

4. Current ASO State

If the user has an App ID, offer to pull current metadata:

## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]

5. Goals & KPIs

Ask the user:

1. What are your top 3 goals? (downloads, revenue, retention, rankings)
2. What metrics do you track?
3. What's your timeline?

## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]

6. Resources & Constraints

## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]

7. Markets

## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]

Output

Save the completed document as app-marketing-context.md in the project root.

After creating it, summarize:

• Key strengths to leverage
• Obvious gaps to address
• Recommended next skills to use (e.g., aso-audit, keyword-research)

Related Skills

All other skills reference this context. Start here before using:

• aso-audit — Full ASO health check
• keyword-research — Keyword discovery
• competitor-analysis — Deep competitive analysis