When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
설치 방법 보기설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
Business Context - What's the core product? Who is the target audience? What problems do they have?
Goals - Lead generation? SEO/traffic? Brand awareness? Product education?
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
| Type | Examples | Best For |
|---|---|---|
| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
| Generators | Templates, policies, names | Creating something quickly |
| Analyzers | Website graders, SEO auditors | Evaluating existing work |
| Testers | Meta tag preview, speed tests | Checking if something works |
| Libraries | Icon sets, templates, snippets | Reference material |
| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
For detailed tool types and examples: See references/tool-types.md
What problems does your audience Google? - Search query research, common questions
What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
What do they need before buying your product? - Assessments, planning, comparisons
What information do they wish they had? - Data they can't easily access, benchmarks
| Approach | Pros | Cons |
|---|---|---|
| Fully gated | Maximum capture | Lower usage |
| Partially gated | Balance of both | Common pattern |
| Ungated + optional | Maximum reach | Lower capture |
| Ungated entirely | Pure SEO/brand | No direct leads |
Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
Supporting content: "How to [use case]", "What is [concept]"
Free tools attract links because:
When: Unique concept, core to brand, high strategic value, have dev capacity
Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow When: Speed to market, limited dev resources, testing concept
When: Something good exists, white-label available, not core differentiator
Account creation, saving results, advanced features, perfect design, every edge case
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate | 15-24: Promising | <15: Reconsider
아직 리뷰가 없습니다. 사용해 본 소감을 남겨 주세요.
로그인 없이 쓸 수 있습니다. 사용 후기, 질문, 작동하지 않은 환경 등을 편하게 남겨 주세요.
아직 댓글이 없습니다. 첫 댓글을 남겨 보세요.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' or 'zero-click search.' This skill covers content optimization for AI answer engines, monitoring AI visibility, and getting cited as a source. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema-markup.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.