Close CRM Management Skill

Monitor and manage Close CRM sales operations and outreach.

MANDATORY: Discovery-First Pattern

Always discover organization structure and pipelines before querying leads or activities.

Phase 1: Discovery

#!/bin/bash
CLOSE_API="https://api.close.com/api/v1"
AUTH="-u ${CLOSE_API_KEY}:"

echo "=== Organization Info ==="
curl -s $AUTH "$CLOSE_API/me/" | \
  jq -r '"Org: \(.organizations[0].name)\nUser: \(.first_name) \(.last_name)\nEmail: \(.email)\nRole: \(.role)"'

echo ""
echo "=== Pipelines ==="
curl -s $AUTH "$CLOSE_API/pipeline/" | \
  jq -r '.data[] | "\(.name) | ID: \(.id) | Statuses: \(.statuses | length)"'

echo ""
echo "=== Pipeline Statuses ==="
curl -s $AUTH "$CLOSE_API/pipeline/" | \
  jq -r '.data[].statuses[] | "\(.label) | Type: \(.type) | Pipeline: \(.pipeline_name // "default")"'

echo ""
echo "=== Users ==="
curl -s $AUTH "$CLOSE_API/user/" | \
  jq -r '.data[] | "\(.first_name) \(.last_name) | Email: \(.email) | Role: \(.role)"'

echo ""
echo "=== Sequences ==="
curl -s $AUTH "$CLOSE_API/sequence/" | \
  jq -r '.data[] | "\(.name) | Status: \(.status) | Steps: \(.steps | length) | Enrolled: \(.subscription_count)"'

Phase 1 outputs: Org info, pipelines, users, sequences

Phase 2: Analysis

#!/bin/bash
echo "=== Lead Summary ==="
curl -s $AUTH "$CLOSE_API/report/lead/status/" | \
  jq -r '.data[] | "\(.status_label): \(.count) leads (\(.revenue // 0) revenue)"' 2>/dev/null || \
curl -s $AUTH "$CLOSE_API/lead/?_limit=1" | \
  jq -r '"Total Leads: \(.total_results)"'

echo ""
echo "=== Opportunity Pipeline ==="
curl -s $AUTH "$CLOSE_API/opportunity/?_limit=200&status_type=active" | \
  jq -r '"Open Opportunities: \(.total_results)\nTotal Value: \([.data[].value // 0] | add // 0)"'

echo ""
echo "=== Activity Summary (7 days) ==="
curl -s $AUTH "$CLOSE_API/report/activity/?" | \
  jq -r '"Calls: \(.calls_made // 0)\nEmails Sent: \(.emails_sent // 0)\nSMS Sent: \(.sms_sent // 0)\nMeetings: \(.meetings_completed // 0)"' 2>/dev/null || echo "Check activity report via dashboard"

echo ""
echo "=== Sequence Performance ==="
curl -s $AUTH "$CLOSE_API/sequence/" | \
  jq -r '.data[:5] | .[] | "\(.name) | Active: \(.active_subscription_count) | Completed: \(.completed_subscription_count) | Bounced: \(.bounced_subscription_count)"'

echo ""
echo "=== Smart Views ==="
curl -s $AUTH "$CLOSE_API/saved_search/?_limit=10" | \
  jq -r '.data[] | "\(.name) | Type: \(.type) | Shared: \(.is_shared)"'

Output Format

CLOSE CRM STATUS
================
Org: {name} | Users: {count}
Leads: {count} | Open Opportunities: {count}
Pipeline Value: {amount}
7-Day Activity: {calls} calls, {emails} emails
Active Sequences: {count} ({enrolled} enrolled)
Issues: {list_of_warnings}

Anti-Hallucination Rules

1. NEVER assume resource names — always discover via CLI/API in Phase 1 before referencing in Phase 2.
2. NEVER fabricate metric names or dimensions — verify against the service documentation or --help output.
3. NEVER mix CLI commands between service versions — confirm which version/API you are targeting.
4. ALWAYS use the discovery → verify → analyze chain — every resource referenced must have been discovered first.
5. ALWAYS handle empty results gracefully — an empty response is valid data, not an error to retry.

Counter-Rationalizations

Shortcut	Counter	Why
"I'll skip discovery and check known resources"	Always run Phase 1 discovery first	Resource names change, new resources appear — assumed names cause errors
"The user only asked for a quick check"	Follow the full discovery → analysis flow	Quick checks miss critical issues; structured analysis catches silent failures
"Default configuration is probably fine"	Audit configuration explicitly	Defaults often leave logging, security, and optimization features disabled
"Metrics aren't needed for this"	Always check relevant metrics when available	API/CLI responses show current state; metrics reveal trends and intermittent issues
"I don't have access to that"	Try the command and report the actual error	Assumed permission failures prevent useful investigation; actual errors are informative

Common Pitfalls

• API key auth: Close uses basic auth with API key as username — no password needed
• Rate limits: 600 requests/minute — monitor X-Rate-Limit headers
• Lead vs Contact vs Opportunity: Leads contain contacts; opportunities are deal tracking
• Custom fields: Use field IDs (custom.cf_xxx) not labels in API queries