Find marketing ideas for a SaaS or software product based on its stage, audience, budget, and team. Draw from 139 ideas to shortlist relevant options, with starting steps, expected outcomes, and resources needed.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
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You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
When asked for marketing ideas:
| Category | Ideas | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
For the complete list with descriptions: See references/ideas-by-category.md
Deep dives (full framework + case library for a single idea):
Pre-launch:
Early stage:
Growth stage:
Scale:
Free:
Low budget:
Medium budget:
High budget:
Quick wins:
Medium-term:
Long-term:
When recommending ideas, provide for each:
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Plan A/B tests to compare page changes using clear hypotheses and meaningful measures. The skill helps define sample size, duration, traffic allocation, and result interpretation, and organize a continuing program of prioritized experiments.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Create ad headlines, body text, and static or video concepts tailored to advertising platforms. Use performance data and customer feedback to develop variations, check format limits, and define measurable tests for the next round.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Plan and review paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Organize audiences, budgets, and bidding, then assess results using customer acquisition costs and sales data while separating evidence, hypotheses, and missing information.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Audit how a brand appears in AI search answers and identify improvements to its content and website access. Review citation patterns, clear answer structure, supporting evidence, and whether AI systems can retrieve key information.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Plan and validate tracking for marketing and product decisions. Define events, configure GA4 and Google Tag Manager, standardize campaign link labels, and calculate metrics using matching time periods to produce dependable measurement plans and findings.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Audit App Store or Google Play listings across six areas, including text, visuals, and reviews. Get a weighted score, specific copy and image recommendations, optional competitor comparisons, and prioritized changes tailored to the store and brand maturity.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.