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distribution-channels

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.

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Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Channel Types

TypeDefinitionExamples
DirectCompany sells via own assetsWebsite, eCommerce, sales team
IndirectThird parties sell on your behalfMarketplaces, app stores, resellers

Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.

Marketplace Categories

CategoryPlatformsProduct fit
Design & collaborationFigma Community, Canva Apps, Adobe ExchangeDesign tools, templates
Browser extensionsChrome Web Store, Firefox Add-onsExtensions, dev tools
Cloud & enterpriseAWS Marketplace, Google Cloud Marketplace, Azure MarketplaceSaaS, data, infra
MobileApp Store, Google Play, Microsoft StoreMobile apps, cross-platform
VerticalShopify App Store, Slack App Directory, Salesforce AppExchange, Zoom MarketplaceE-commerce, collaboration, CRM
DeveloperGitHub Marketplace, WordPress PluginsDev tools, integrations
AIGPTs (OpenAI), emerging AI app storesAI apps, agents
Social commercePinterest Product PinsE-commerce, design tools, templates; Product Schema or Pinterest Catalog

Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.

Listing Optimization

PracticeGuideline
Reduce procurement frictionVendor Insights, standard contracts; streamline enterprise buying
Pricing modelsFree trials, pay-as-you-go, private offers for enterprise
Trust signalsVerified reviews, partner badges, clear taxonomy
DiscoverabilityOptimize for marketplace search; clear descriptions, tags
Co-sellPartner with platform field teams when available

Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.

Platform Selection by Product Type

Product typePrioritize
Design / collaborationFigma, Canva, Adobe
Browser extensionChrome, Firefox
Cloud / enterprise SaaSAWS, GCP, Azure
Mobile appApp Store, Google Play, Microsoft Store
E-commerceShopify
CollaborationSlack, Zoom
Developer toolsGitHub, WordPress
AI applicationGPTs, emerging AI stores
E-commerce / templatesPinterest Product Pins

Related Skills

  • directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
  • integrations-page-generator: Integrations page content; marketplace listing drives discovery
  • cold-start-strategy: Distribution as cold-start channel
  • localization-strategy: Regional marketplaces by locale

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