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eeat-signals

When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.

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SEO Content: E-E-A-T Signals

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is E-E-A-T

ElementMeaningImplementation
ExperienceFirst-hand, real-world experienceCase studies, original research, user testimonials, "we tested"
ExpertiseSubject-matter knowledgeAuthor credentials, expert quotes, technical depth
AuthoritativenessRecognition as a sourceBacklinks, citations, author page, publisher reputation
TrustworthinessAccuracy, transparencyCitations, About page, contact, HTTPS, no misleading content

E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.

Author Bio

Components

ElementGuideline
Real nameFull name used consistently across platforms
PhotoProfessional headshot; compress for LCP
CredentialsCurrent role, relevant experience tied to article topic
Verifiable linksLinkedIn, personal site; align sameAs in Person schema
Author pageDedicated page per author; bio, other articles, social
Lightweight action (optional)Newsletter signup, social follow — avoid link stacking

Placement

  • End of article (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
  • Top of article: Strong expert endorsement; suited for news, YMYL, or short items.
  • Sidebar (desktop): Compact version. Mobile fallback required — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.

Multi-Author

For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").

Schema

Author entity uses Person JSON-LD with name, url, image, jobTitle, worksFor, knowsAbout, sameAs. Must match visible page content — no exaggeration or fabricated credentials. Validate with Rich Results Test. See entity-seo, schema-markup.

Citations & References

ScenarioPractice
Data or statisticsCite source inline or in References section
Expert quotesAttribute; link to source or profile
Reference sectionFor 5+ citations; list at end before Related posts
FormatInline links preferred; numbered refs for academic-style
When to includeAny claim benefiting from authority (stats, studies, definitions)
External linksLink to reputable sources; avoid low-quality sites

Experience Signals

SignalUse
Case studiesReal customer outcomes; Challenge→Solution→Results
Original researchFirst-party data, surveys, tests
First-hand testing"We tested X"; product reviews with real use
User testimonialsAuthentic quotes; link to full case study when available

YMYL (Your Money Your Life)

Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:

  • Health: Medical, mental health, nutrition advice
  • Finance: Investment, tax, insurance, loans
  • Legal: Legal advice, regulations
  • Safety: Product safety, emergency procedures

Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.

AI-Assisted Content

When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.

Output Format

  • E-E-A-T assessment (gaps, strengths)
  • Author bio recommendation
  • Citation plan (where to add, what to cite)
  • Experience signals (case studies, original data)
  • YMYL considerations (if applicable)

Related Skills

  • article-page-generator: Article page structure; author bio placement
  • article-content: Article body creation; citations, references format
  • content-optimization: Original images, content quality; E-E-A-T complements
  • link-building: Digital PR, E-E-A-T; backlinks signal authority
  • featured-snippet: E-A-T in snippet algorithm; correctness, authority
  • backlink-analysis: Authority assessment; E-E-A-T context
  • customer-stories-page-generator: Case studies as experience signal
  • testimonials-generator: User quotes as trust signal
  • entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment

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한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

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