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native-ads

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

dalroot/agentic-seo스타 25(GitHub 25 + cccskills 0)

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Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

  1. Goal: Traffic, leads, brand
  2. Content: Article, landing page, video
  3. Budget: Min $500–1,000; better at $5,000+

Platform Overview

PlatformReachFocus
Taboola500M+ daily impressionsPremium publishers; AI matching
OutbrainMajor publishersTop-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

ApproachGuideline
Combinations3 headlines × 3 images = 9 variants; test together
Image varietyHeadshot, product, illustration—distinct styles
AdvertorialsTest length, tone, aggressiveness; no universal formula

Copywriting Guidelines

RuleGuideline
HonestAvoid clickbait; match copy to content
FormatMatch character limits; respect UX per format
ToneSoft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

  • Headline options (2–3)
  • Image guidance
  • Landing page alignment
  • Budget recommendation

Related Skills

  • display-ads: Display vs native; programmatic
  • copywriting: Headline, ad copy
  • landing-page-generator: Landing page for native traffic
  • paid-ads-strategy: Channel selection

리뷰

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