Pages: Use Cases

Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and proof points.

Identify:

1. Scenarios: Concrete situations (event marketing, lead nurturing)
2. Personas: Roles (Marketer, Sales Rep, Realtor)
3. Business goals: Acquisition, Retention, Upsell
4. Format: Single page vs. per-use-case pages; standalone or under solutions
5. Primary goal: Demo, sign up, contact sales

Use Case Page Structure

Section	Purpose
Headline	"When you need to X, we help you Y" or "For [role]: solve X"
Problem	Pain points, day-to-day challenges
Solution	How product addresses them; link to relevant features (do not duplicate feature copy)
Proof	Case study, testimonial, metrics
CTA	Try free, book demo, contact
Related	Link to other use cases, parent solution

Best Practices

Scenario-First

• Concrete situations: "When you need to run event marketing at scale..."
• Before-after: Show transformation, not just features
• One scenario per page: Don't mix "event marketing" and "lead nurturing"

Content Differentiation (vs Features)

• Use case = scenario + problem + outcome: Write the story (when, who, why, result); reference features via links.
• Do not duplicate feature copy: Avoid repeating capability lists or benefit bullets from the features page; instead, describe how the product solves this scenario and link to /features for details.
• Avoid content cannibalization: Each use case page targets a unique scenario intent; overlap with features (both Commercial/Consideration) dilutes SEO — differentiate by content angle (scenario vs capability).

Organization (Primary → Secondary)

Dimension	Priority	Examples
By Scenario	Primary	Event marketing, Lead nurturing, Churn prevention, Customer onboarding
By Persona/Role	Primary	For Realtors, For CMOs, For Sales Reps
By Business Goal	Secondary	Acquisition, Retention, Upsell/Cross-sell
By Industry	Secondary (ICP)	Use as ICP tag; or as sub-page under Solutions

Scenario Examples

Event marketing, Lead nurturing, Churn prevention, Customer onboarding, Patient scheduling, Telemedicine, Inventory management, Demand forecasting.

Business Goal Examples

Acquisition (signups, trials), Retention (reduce churn, re-engagement), Upsell/Cross-sell (expand revenue).

vs. Solutions vs. Features

Page	Answers	Primary Organization
Features	What does it do?	Capabilities
Solutions	What outcome do I get?	By industry, company size, team
Use cases	When would I use it?	By scenario, persona, business goal

Hierarchy: Use cases can be standalone or sub-pages under Solutions. Example: /solutions/healthcare/patient-scheduling (use case under industry solution).

When to Use Use Cases vs Solutions

Need	Use
By scenario (Event marketing)	Use Cases
By persona (For Realtors, For CMOs)	Use Cases
By business goal (Acquisition, Retention)	Use Cases
By industry	Solutions
By company size (SMB, Enterprise)	Solutions
By team (Marketing, Sales)	Solutions
Industry-specific application	Use Cases (as Solutions sub-page)

Internal Linking

• Use cases ↔ features ↔ solutions ↔ customer stories
• If under a solution: link to parent solution; parent links to use cases

SEO

• Intent: Commercial; "X software for [scenario]" or "[Product] for [role]"
• Title: "When to Use [Product] for [Scenario]" or "[Product] for [Role]"
• Differentiate: Unique workflows, pain points per scenario/persona

Output Format

• Use case list (scenarios/personas to cover)
• Per-page structure (sections, messaging)
• Headline options per segment
• Internal linking plan (including parent solution if applicable)
• SEO metadata

Related Skills

• features-page-generator: Features = what it does; use cases = when/how to use it; reference features via links, don't duplicate; see Content Differentiation above
• solutions-page-generator: Solutions are industry/outcome-focused; use cases are scenario-focused; use cases can be sub-pages under solutions
• customer-stories-page-generator: Case studies as proof on use case pages
• landing-page-generator: Use case pages are a type of landing page; apply LP principles
• pricing-page-generator: Use case pages link to pricing