Compare how different attribution models, or ways of assigning conversion credit, change campaign results across Google and Meta. The skill highlights shifts in credited conversions and return on ad spend, then suggests budget adjustments based on the comparison.
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Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.
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Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns.
Claude takes your multi-touch conversion path data and applies each attribution model to the same dataset. It then compares how each campaign's attributed conversions and ROAS change under different models, highlighting campaigns that look great under last-click but contribute nothing at first-touch (and vice versa).
Under last-click attribution, your Google Brand campaign gets credit for 420 conversions at $18 CPA, making it your "best" campaign. But when Claude runs first-click attribution, Brand drops to 31 conversions — most of those users actually discovered you through Meta prospecting (which jumps from 89 to 340 attributed conversions). Linear attribution puts Meta prospecting at 215 and Brand at 190, giving a more balanced picture. Claude recommends shifting 20% of Brand budget to Meta prospecting, which is actually originating most of your pipeline.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.