Compare Google and Meta advertising results with industry benchmarks suited to your campaign type, budget, and account context. Identify strengths, likely causes of weak performance, and improvement opportunities ranked by potential impact.
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Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities. Platform: Google and Meta.
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Compares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month account have different benchmark realities.
Claude takes your core metrics (CPC, CTR, CVR, CPA, ROAS, CPM) and compares them against available benchmark data for your industry and campaign type. It adjusts for factors that affect comparison — account maturity, geo, budget level, and funnel stage — so you're not comparing your prospecting CPA against someone else's retargeting CPA.
Your SaaS client's Google Search campaigns show a 3.2% CTR and $52 CPA. Claude benchmarks this against B2B SaaS averages: CTR is 18% above benchmark (strong ad relevance), but CPA is 30% above benchmark, with the gap primarily in CVR (2.1% vs benchmark 3.4%). This points to a landing page issue rather than an ad issue — your ads attract clicks at a good rate, but the landing page isn't converting them. For Meta, your CPM of $18 is right at benchmark, but your hook rate on video ads (22%) is well below the 35% benchmark, suggesting the first 3 seconds of your videos need work.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.