Find search terms, placements, audiences, and ads that spend money but generate few or no conversions in Google and Meta accounts. The skill prepares uploadable exclusion lists and groups spending by category to help prioritize account cleanup.
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Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly. Platform: Google and Meta.
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Scans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly.
Claude analyzes your search term reports, placement reports, and audience segment data over a time window you choose (typically 30-90 days). It flags anything with meaningful spend but no conversions, and groups the results into actionable categories — negative keywords by theme, placement exclusions by type, and audience segments to remove.
Across 12 campaigns over 60 days, Claude finds $6,800 spent on 340 search terms with zero conversions. It groups them into 8 negative keyword themes (competitor names, informational queries, wrong intent, geographic mismatches). It also flags 23 mobile app placements on Meta eating $1,200 with a 0.02% CTR and zero conversions. Total recoverable spend: $8,000/month.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
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Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
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Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
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Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.
한국어 요약은 준비 중입니다. 영어 요약을 표시하고 있습니다.