Deprecated compatibility entry for 404 Page construction. This page is now maintained in Pagina; install and use page-builder to build a new 404 Page.
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kostja94/marketing-skills1.1천2026년 10월 21일 업데이트
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display-ads
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
설치 방법 보기포함된 파일(1)
- SKILL.md2.9 KB
SKILL.md(원문)
설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use |
|---|---|
| Display banner | IAB sizes; CPM or CPC; brand, retargeting |
| Native | Blends with page content; higher engagement |
| Video pre-roll | Pre-roll on publisher video; see ctv-ads for streaming |
| Rich media | HTML5; expandable, interactive |
| Mobile interstitial | Full-screen between content |
Buying Options
| Option | Use |
|---|---|
| Google Display | Part of Google Ads; automated placements; retargeting |
| Programmatic DSP | The Trade Desk, Magnite, etc.; audience-based; scale |
| Direct publisher | Deal with specific site; guaranteed placement |
| Ad network | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use |
|---|---|
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CTR | Click-through rate; typically low for banners (0.1–0.5%) |
| Viewability | % of impressions actually seen |
| Completion rate | For video; % who watch full ad |
Creative
- IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- File types: Static image, animated GIF, HTML5
- Message: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.
Pre-Launch Checklist
- Creative in required sizes
- Landing page aligned with ad message
- UTM parameters set
- Retargeting audience defined (if applicable)
- Viewability target set
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use display
- google-ads: Google Display Network; retargeting campaigns
- traffic-analysis: UTM for display; attribution
- analytics-tracking: Conversion tracking; viewability
리뷰
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댓글
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같은 저장소의 스킬
Deprecated compatibility entry for About Page construction. This page is now maintained in Pagina; install and use page-builder to build a new About Page.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
kostja94/marketing-skills1.1천2026년 10월 21일 업데이트
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
kostja94/marketing-skills1.1천2026년 10월 21일 업데이트
Deprecated compatibility entry for Affiliate Program Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Affiliate Program Page.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
kostja94/marketing-skills1.1천2026년 10월 21일 업데이트
Compatibility pointer for AI assistant referrals and generative search visibility; maintained in Open Analytics.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
kostja94/marketing-skills1.1천2026년 10월 21일 업데이트
Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
kostja94/marketing-skills1.1천2026년 10월 21일 업데이트