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content-creation-and-marketing

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

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  • SKILL.md4.1 KB

SKILL.md(원문)

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Content Creation & Marketing

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.

Use This For

  • Turning an approved idea or brief into a finished draft
  • Adapting one source asset into 2-4 requested formats
  • Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
  • Polishing a content draft so it matches strategy/brand.md and, when personal, about/me.md

Do Not Use This For

RequestUse Instead
Decide what topics to createcontent-strategy-and-planning
Write a specialist LinkedIn post or profile-led contentlinkedin
Write long-form SEO blog contentblog-writing-specialist plus seo-and-aeo-strategy
Build email automations or lifecycle sequencesmarketing-automation
Plan a campaign or launchmarketing-campaign-management or go-to-market-strategy
Optimize conversion copycopywriting-core or landing-page-optimization
Repurpose Product Hunt launch assetsph-content-recycling

Required Inputs

Ask only for missing items after reading context:

  1. Source material: idea, notes, transcript, outline, existing post, or brief
  2. Target format and platform
  3. Audience segment and funnel stage
  4. Desired action or CTA
  5. Any required proof points, claims, examples, or links

Workflow

  1. Read context: strategy/brand.md; about/me.md for personal voice; content/ideas.md and content/calendar.md when planning or scheduling matters.
  2. Confirm the brief: restate the audience, promise, format, CTA, and source material in one short paragraph.
  3. Draft the artifact: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
  4. Save correctly: create or instruct creation under content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md unless the user asks for inline-only output.
  5. Route learnings: add new reusable ideas to content/ideas.md; brand or audience discoveries to strategy/brand.md; personal voice discoveries to about/me.md.

Quality Bar

  • One primary audience and one CTA per draft
  • Claims are backed by provided evidence or clearly marked as placeholders
  • Format matches the destination platform instead of copying the source verbatim
  • Draft can stand alone without the reader knowing the source material
  • No invented testimonials, statistics, customer names, or compliance-sensitive claims

Output Format

Return:

  1. Draft path
  2. Finished draft
  3. Assumptions or placeholders to verify
  4. Suggested updates to context files, if any

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한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

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한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.

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bootstrap

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