Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
실행 점수 미검증
설치 방법 보기설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
| Situation | Use This Skill For |
|---|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Essential fields:
| Model | Application |
|---|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
| Bias | Marketing Application |
|---|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
| Principle | Application |
|---|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
| Technique | Application |
|---|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
Sequence Structure:
Metrics:
| Platform | Best For | Content Type |
|---|---|---|
| B2B | Thought leadership | |
| Twitter/X | Tech, news | Threads, insights |
| B2C, visual | Stories, Reels | |
| YouTube | Tutorials | Educational |
On-Page:
Technical:
Be Human, Not AI:
Emoji Policy:
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]
| Channel | Key Metrics |
|---|---|
| Open rate, CTR, conversion | |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
When developing strategy:
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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, value propositions, messaging hierarchies, brand pillars, taglines, one-liners, elevator pitches, brand guidelines, visual identity systems, or creating Positioning & Messaging Packs. Triggers include: messaging framework, brand positioning, value prop, messaging architecture, brand pillars, brand identity, StoryBrand, positioning statement, brand guidelines, design system, messaging house, corporate identity, brand voice, visual standards.
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.