Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
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설치 방법 보기설치하기 전에 에이전트에게 전달되는 지시 내용을 확인할 수 있습니다.
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Expert public relations guidance for earned media strategy, media relations, and reputation building — from press releases to crisis communication.
Great PR is earned, not bought:
When invoked, apply the guidelines in rules/ organized by:
media-* — Media relations, journalist outreach, relationship buildingcontent-* — Press releases, media pitches, press kitsstrategy-* — Embargo strategies, exclusives, launch timingcrisis-* — Crisis communication, reputation managementthought-* — Thought leadership placement, bylines, speakinganalyst-* — Analyst relations and briefingsawards-* — Award submissions and recognition programsmeasurement-* — Coverage tracking, share of voice, PR metrics| Factor | Question | Weight |
|---|---|---|
| Timeliness | Is it happening now? | High |
| Impact | Who does this affect and how many? | High |
| Proximity | Is it relevant to this audience? | Medium |
| Prominence | Are notable people/companies involved? | Medium |
| Novelty | Is this a first, biggest, or unexpected? | High |
| Conflict | Does it challenge convention? | Medium |
| Human Interest | Is there an emotional story? | Medium |
┌─────────────────────────────────────────────────────────────┐
│ │
│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
│ │ AWARENESS│───▶│ INTEREST │───▶│ COVERAGE │ │
│ │ (Pitch) │ │ (Story) │ │ (Publish)│ │
│ └──────────┘ └──────────┘ └──────────┘ │
│ ▲ │ │
│ │ ┌──────────┐ │ │
│ └──────────│ AMPLIFY │◀─────────┘ │
│ │ (Share) │ │
│ └──────────┘ │
│ │
└─────────────────────────────────────────────────────────────┘
| Tier | Examples | Characteristics | Approach |
|---|---|---|---|
| Tier 1 | TechCrunch, WSJ, NYT | Highest reach, hardest to get | Exclusives, major news only |
| Tier 2 | VentureBeat, Forbes contributor | Strong reach, more accessible | Embargoes, regular pitching |
| Tier 3 | Industry publications, podcasts | Niche but influential | Consistent relationship building |
| Tier 4 | Blogs, newsletters, substacks | Targeted, often undervalued | Direct relationships, content |
| Response | Meaning | Next Action |
|---|---|---|
| No response | Wrong timing, topic, or journalist | Try different angle or wait |
| "Not for me" | Wrong beat or outlet | Ask for referral |
| "Send more info" | Interest, needs validation | Provide what's asked, quickly |
| "Not now, maybe later" | Good relationship, wrong timing | Add to follow-up calendar |
| "Let's talk" | Strong interest | Prepare thoroughly, respond fast |
For every pitch, provide 10 value-adds:
| Level | Description | Value |
|---|---|---|
| Feature story | In-depth coverage, multiple sources | Highest |
| News mention | Coverage of your announcement | High |
| Expert quote | Your exec quoted in trend story | Medium-High |
| Product mention | Brief mention in roundup/list | Medium |
| Backlink only | Link without context | Low |
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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
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Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
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Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
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Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
한국어 요약은 준비 중입니다. 원문 설명을 표시하고 있습니다.
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
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Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, value propositions, messaging hierarchies, brand pillars, taglines, one-liners, elevator pitches, brand guidelines, visual identity systems, or creating Positioning & Messaging Packs. Triggers include: messaging framework, brand positioning, value prop, messaging architecture, brand pillars, brand identity, StoryBrand, positioning statement, brand guidelines, design system, messaging house, corporate identity, brand voice, visual standards.
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